{"id":10041,"date":"2009-05-05T17:11:33","date_gmt":"2009-05-05T17:11:33","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=10041"},"modified":"2015-02-12T15:52:28","modified_gmt":"2015-02-12T20:52:28","slug":"cuenten-la-verdad-web-bush","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/cuenten-la-verdad-web-bush\/","title":{"rendered":"Cuenten la Verdad (web) &#8211; Bush"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:cuenten la verdad (web) - bush\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:cuenten la verdad (web) - bush\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/TwllTheTruthBush04.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">La campa\u00f1a a la Presidencia de los Estados Unidos en el a\u00f1o 2004 estuvo marcada por la guerra contra el terrorismo que hab\u00eda emprendido la administraci\u00f3n de George W. Bush. Los ataques del 11 de septiembre de 2001 permanecieron como contexto de todo el certamen electoral. Los aspectos dom\u00e9sticos, tales como la econom\u00eda, la salud y el empleo, pasaron a un segundo lugar en el inter\u00e9s del electorado. Bush centr\u00f3 su comunicaci\u00f3n en torno al comandante en jefe durante un periodo de crisis. El republicano supo trasmitir que los momentos que se viv\u00edan necesitaban de un l\u00edder que supiera distinguir claramente el bien del mal, lo blanco de los negro. Bush supo trasmitir que cualquier critica en este momento a la forma como Norteam\u00e9rica enfrentaba el terrorismo era debilitar su fuerza, y la estrategia le sirvi\u00f3. La campa\u00f1a de 2004 descubri\u00f3 el Internet como una herramienta efectiva de comunicaci\u00f3n electoral. El slogan de campa\u00f1a era apropiado para el momento y la comunicaci\u00f3n de campa\u00f1a: \u201cMantengamos el Liderazgo en Tiempos de Cambio\u201d. La mayor\u00eda de los spot de la campa\u00f1a republicana estaba dirigida a mostrar a Kerry como un liberal dispuesto a recortar los recursos necesarios para la defensa del pa\u00eds. El prop\u00f3sito, bien logrado, era definir a Kerry ante la opini\u00f3n p\u00fablica antes de que la campa\u00f1a dem\u00f3crata lo definiera por su lado. El dem\u00f3crata termin\u00f3 siendo un candidato poco confiable para mantener el impulso de la guerra contra el terrorismo. El spot que vemos tiene el siguiente gui\u00f3n en ingles: KERRY: So I&#8217;m going to try and change the discussion and just tell the truth to the American people. I never ran one negative advertisement against my opponents in the primaries, and I haven&#8217;t run negative advertising yet. TEXTO EN PANTALLA: September 3, 2003. John Kerry releases his first advertisement&#8230;an attack against the President. TEXTO EN PANTALLA: 57% of John Kerry&#8217;s Ads have directly attacked the President&#8230;More than 73% of all of John Kerry&#8217;s Ad budget has been dedicated to negative attacks&#8230;John Kerry has spent over $17 million on negative Ads&#8230; TEXTO EN PANTALLA: John Kerry&#8217;s 21 Negative Advertisements have run more than 28, 285 times&#8230; TEXTO EN PANTALLA: More than 28, 285 times&#8230;KERRY: Tell the truth to the American people&#8230;Tell the truth to the American people&#8230;Tell the truth to the American people&#8230;And I haven&#8217;t run negative advertisements yet&#8230;My advertisements in this race are positive.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: cuenten la verdad (web) &#8211; bush [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto La campa\u00f1a a la Presidencia de los Estados Unidos en el a\u00f1o 2004 estuvo marcada por la guerra contra el terrorismo que hab\u00eda emprendido la administraci\u00f3n de George W. Bush. Los ataques del 11 de septiembre de 2001 permanecieron como contexto de todo [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,64,10,11,3],"tags":[190,490,119],"class_list":["post-10041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-estados-unidos","category-geo","category-temas","category-video","tag-elecciones-2004","tag-george-w-bush","tag-partido-republicano"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/twllthetruthbush04_thumb.png?fit=310%2C250&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2BX","jetpack-related-posts":[{"id":10966,"url":"https:\/\/estrategica.com.co\/blog\/nos-conocemos-bush\/","url_meta":{"origin":10041,"position":0},"title":"Nos Conocemos &#8211; 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