{"id":10141,"date":"2009-04-03T15:25:15","date_gmt":"2009-04-03T15:25:15","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=10141"},"modified":"2015-03-06T11:18:43","modified_gmt":"2015-03-06T16:18:43","slug":"alcaldia-de-bogota-fernando-botero","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/alcaldia-de-bogota-fernando-botero\/","title":{"rendered":"Alcald\u00eda de Bogot\u00e1 &#8211; Fernando Botero"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:alcald\u00eda de bogot\u00e1 - fernando botero\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:alcald\u00eda de bogot\u00e1 - fernando botero\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/FERNANDOBOTERO.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Fernando Botero Zea al Senado de la Rep\u00fablica. Esto no es un error. El spot habla de Botero Zea para la Alcald\u00eda de Bogot\u00e1. Sin embargo, el objetivo del candidato realmente era el Senado de la Rep\u00fablica. Lo que ocurre es que lo estrategas buscaron un camino para que tuviera una visibilidad nacional en un ejercicio de precampa\u00f1a. Lo importante de esta estrategia es que el spot, para llegar a todo el territorio nacional, se emite en salas cine. El spot fue realizado por Francisco Ortiz y logra el objetivo estrat\u00e9gico: que Botero fuera conocido a nivel nacional y no solo en Bogot\u00e1, por eso es curiosa una pieza en donde se habla de la Alcald\u00eda de Bogota como una herramienta para posicionar otra aspiraci\u00f3n.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: alcald\u00eda de bogot\u00e1 &#8211; fernando botero [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Fernando Botero Zea al Senado de la Rep\u00fablica. Esto no es un error. El spot habla de Botero Zea para la Alcald\u00eda de Bogot\u00e1. Sin embargo, el objetivo del candidato realmente era el Senado de la Rep\u00fablica. Lo [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[58,62,34,10,11,3],"tags":[411,410,402,392],"class_list":["post-10141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-colegiada","category-colombia","category-electoral","category-geo","category-temas","category-video","tag-elecciones-1992","tag-fernando-botero-zea","tag-francisco-ortiz","tag-partido-liberal-colombiano"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/fernando-botero_thumb.png?fit=290%2C254&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2Dz","jetpack-related-posts":[{"id":10424,"url":"https:\/\/estrategica.com.co\/blog\/alcaldia-de-bogota-leonor-serrano\/","url_meta":{"origin":10141,"position":0},"title":"Alcald\u00eda de Bogot\u00e1 &#8211; Leonor Serrano","author":"Juliana","date":"abril 4, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/FO_COLOMBIA\/LeonorSerrano.flv\" width=\"550\" height=\"\" description=\"Alcald\u00eda de Bogot\u00e1 - Leonor Serrano\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Partido de la U para las elecciones municipales y departamentales de 2007. El Partido de U amarr\u00f3 su comunicaci\u00f3n, estrat\u00e9gicamente,\u00a0 a la figura del\u2026","rel":"","context":"En \u00abCampa\u00f1a Uninominal\u00bb","block_context":{"text":"Campa\u00f1a Uninominal","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-uninominal\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18510,"url":"https:\/\/estrategica.com.co\/blog\/bogota-sin-indiferencia-garzon-2\/","url_meta":{"origin":10141,"position":1},"title":"Bogot\u00e1 sin Indiferencia &#8211; Garz\u00f3n","author":"estrategica.com","date":"agosto 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/BeccassinoSinIndiferencia1.flv\" width=\"550\" height=\"\" description=\"Bogot\u00e1 sin Indiferencia - Garz\u00f3n\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la administraci\u00f3n del Alcalde de Bogot\u00e1 Lu\u00eds Eduardo Garz\u00f3n en el a\u00f1o 2004. La alcald\u00eda de Garz\u00f3n enfatiz\u00f3 los aspectos sociales a trav\u00e9s e programas\u2026","rel":"","context":"En \u00ab2004\u00bb","block_context":{"text":"2004","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2004\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/beccassinosinindiferencia1_thumb.png?fit=550%2C324&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18520,"url":"https:\/\/estrategica.com.co\/blog\/bogota-sin-indiferencia-garzon\/","url_meta":{"origin":10141,"position":2},"title":"Bogot\u00e1 sin Indiferencia &#8211; Garz\u00f3n","author":"estrategica.com","date":"agosto 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/BeccassinoSinIndiferencia2.flv\" width=\"550\" height=\"\" description=\"Bogot\u00e1 sin Indiferencia - Garz\u00f3n\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la administraci\u00f3n del Alcalde de Bogot\u00e1 Lu\u00eds Eduardo Garz\u00f3n en el a\u00f1o 2004. La alcald\u00eda de Garz\u00f3n enfatiz\u00f3 los aspectos sociales a trav\u00e9s e programas\u2026","rel":"","context":"En \u00ab2004\u00bb","block_context":{"text":"2004","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2004\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/beccassinosinindiferencia2_thumb.png?fit=469%2C327&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18629,"url":"https:\/\/estrategica.com.co\/blog\/cinta-metrica-pimentel\/","url_meta":{"origin":10141,"position":3},"title":"Cinta M\u00e9trica &#8211; Pimentel","author":"Juliana","date":"agosto 23, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/PimentelFitametrica.flv\" width=\"550\" height=\"\" description=\"Cinta M\u00e9trica - Pimentel\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Fernando Pimentel a la Alcald\u00eda de Belo Horizonte en el a\u00f1o 2005, a nombre del Partido de los Trabajadores. En 2001 hab\u00eda sido\u2026","rel":"","context":"En \u00abBrazil\u00bb","block_context":{"text":"Brazil","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/brazil\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/pimentelfitametrica_thumb.png?fit=652%2C388&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13638,"url":"https:\/\/estrategica.com.co\/blog\/reconciliemonos-quien-es-lucho-lucho-garzon\/","url_meta":{"origin":10141,"position":4},"title":"Reconcili\u00e9monos &#8211; Qui\u00e9n es Lucho? &#8211; Lucho Garz\u00f3n","author":"Juliana","date":"mayo 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_bogota\/Lucho1.flv\" width=\"550\" height=\"\" description=\"Reconcili\u00e9monos - Qui\u00e9n es Lucho? - Lucho Garz\u00f3n\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Lucho Garz\u00f3n durante la contienda presidencial de 2002. Su candidatura fue presentada a nombre del POLO DEMOCRATICO y su formula\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/lucho1_thumb.png?fit=337%2C258&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13643,"url":"https:\/\/estrategica.com.co\/blog\/reconciliemonos-autocritica-lucho-garzon\/","url_meta":{"origin":10141,"position":5},"title":"Reconcili\u00e9monos &#8211; Autocr\u00edtica &#8211; Lucho Garz\u00f3n","author":"Juliana","date":"mayo 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_bogota\/Lucho2.flv\" width=\"550\" height=\"\" description=\"Reconcili\u00e9monos - Autocr\u00edtica - Lucho Garz\u00f3n\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Lucho Garz\u00f3n durante la contienda presidencial de 2002. 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