{"id":10153,"date":"2009-04-02T20:41:08","date_gmt":"2009-04-02T20:41:08","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=10153"},"modified":"2015-03-13T11:07:46","modified_gmt":"2015-03-13T16:07:46","slug":"hipermercado-rivera","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/hipermercado-rivera\/","title":{"rendered":"Hipermercado &#8211; Rivera"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:hipermercado - rivera\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:hipermercado - rivera\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/Hipermercado.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a del precandidato liberal, Rodrigo Rivera, a las elecciones internas de su partido en el a\u00f1o 2006. Su campa\u00f1a es optimista y con propuestas. La estrategia de campa\u00f1a es llamar la atenci\u00f3n sobre las propuestas del candidatos, a trav\u00e9s de piezas en donde se llama la atenci\u00f3n sobre lo que se esta diciendo. El recurso fue novedoso y gener\u00f3 atenci\u00f3n sobre el candidato. Las piezas fueron elaboradas por Gonzalo Antequera y Luis Alfonso Tejada. La campa\u00f1a se centr\u00f3 en las propuestas y en buscar recursos para que la gente se fijara en ellas, y a decir verdad, fue un \u00e9xito. El candidato obtuvo 543.000 votos y obtuvo el tercer lugar el tercer lugar detr\u00e1s de Horacio Serpa y Rafael Pardo.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: hipermercado &#8211; rivera [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a del precandidato liberal, Rodrigo Rivera, a las elecciones internas de su partido en el a\u00f1o 2006. Su campa\u00f1a es optimista y con propuestas. La estrategia de campa\u00f1a es llamar la atenci\u00f3n sobre las propuestas del candidatos, a trav\u00e9s de piezas en donde [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[59,62,34,10,11,3],"tags":[196,404,405,392,403],"class_list":["post-10153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-uninominal","category-colombia","category-electoral","category-geo","category-temas","category-video","tag-elecciones-2006","tag-gonzalo-antequera","tag-luis-alfonso-tejada","tag-partido-liberal-colombiano","tag-rodrigo-rivera"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/hipermercado_thumb.png?fit=323%2C243&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2DL","jetpack-related-posts":[{"id":10133,"url":"https:\/\/estrategica.com.co\/blog\/cafeteria-rivera\/","url_meta":{"origin":10153,"position":0},"title":"Cafeteria &#8211; Rivera","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/Cafeteria.flv\" width=\"550\" height=\"\" description=\"Cafeteria - Rivera\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a del precandidato liberal, Rodrigo Rivera, a las elecciones internas de su partido en el a\u00f1o 2006. Su campa\u00f1a es optimista y con propuestas. La estrategia\u2026","rel":"","context":"En \u00abCampa\u00f1a Uninominal\u00bb","block_context":{"text":"Campa\u00f1a Uninominal","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-uninominal\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10137,"url":"https:\/\/estrategica.com.co\/blog\/cocina-rivera\/","url_meta":{"origin":10153,"position":1},"title":"Cocina &#8211; Rivera","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/Cocina.flv\" width=\"550\" height=\"\" description=\"Cocina - Rivera\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a del precandidato liberal, Rodrigo Rivera, a las elecciones internas de su partido en el a\u00f1o 2006. Su campa\u00f1a es optimista y con propuestas. La estrategia\u2026","rel":"","context":"En \u00abCampa\u00f1a Uninominal\u00bb","block_context":{"text":"Campa\u00f1a Uninominal","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-uninominal\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10163,"url":"https:\/\/estrategica.com.co\/blog\/hospital-rivera\/","url_meta":{"origin":10153,"position":2},"title":"Hospital &#8211; Rivera","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/Hospital.flv\" width=\"550\" height=\"\" description=\"Hospital - Rivera\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a del precandidato liberal, Rodrigo Rivera, a las elecciones internas de su partido en el a\u00f1o 2006. Su campa\u00f1a es optimista y con propuestas. 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La campa\u00f1a de Pardo tiene tres etapas en\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/06\/ComercialRafaelPardoPropuestadeprimerempleo_thumb.png?fit=408%2C343&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/10153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=10153"}],"version-history":[{"count":6,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/10153\/revisions"}],"predecessor-version":[{"id":47422,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/10153\/revisions\/47422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/10154"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=10153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=10153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=10153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}