{"id":10188,"date":"2009-04-02T21:09:24","date_gmt":"2009-04-02T21:09:24","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=10188"},"modified":"2015-03-06T11:43:53","modified_gmt":"2015-03-06T16:43:53","slug":"la-paz-es-empleo-samper","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/la-paz-es-empleo-samper\/","title":{"rendered":"La Paz es Empleo &#8211; Samper"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:la paz es empleo - samper\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:la paz es empleo - samper\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/programa.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Ernesto Samper Pizano durante las elecciones de 1994.\u00a0 Fue realizado por Francisco Ortiz.\u00a0 En la campa\u00f1a se enfrentaban Samper y Andr\u00e9s Pastrana. El primero representaba las ideas liberales y el discurso social, el segundo las ideas conservadoras.\u00a0 La contienda estaba muy pareja en las encuestas y los candidatos buscaban conceptos de comunicaci\u00f3n que hicieran la diferencia. Samper trato de acercarse a los j\u00f3venes tratando de minar un segmento que se sent\u00eda m\u00e1s persuadido por la imagen de Pastrana. El conservador, por su parte, intentaba proyectar una imagen de experiencia pues la percepci\u00f3n era que le faltaba todav\u00eda madurar. El spot que vemos posiciona el mensaje principal de la campa\u00f1a liberal: empleo. El candidato aparece en un formato \u00e1gil y moderno enunciado sus planteamientos en forma clara. Es una pieza pol\u00edticamente persuasiva porque se concentra en un mensaje bien focalizado.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: la paz es empleo &#8211; samper [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Ernesto Samper Pizano durante las elecciones de 1994.\u00a0 Fue realizado por Francisco Ortiz.\u00a0 En la campa\u00f1a se enfrentaban Samper y Andr\u00e9s Pastrana. El primero representaba las ideas liberales y el discurso social, el segundo las ideas conservadoras.\u00a0 La [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,62,34,10,11,3],"tags":[400,401,402,392],"class_list":["post-10188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-colombia","category-electoral","category-geo","category-temas","category-video","tag-elecciones-1994","tag-ernesto-samper","tag-francisco-ortiz","tag-partido-liberal-colombiano"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/programa_thumb.png?fit=259%2C249&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2Ek","jetpack-related-posts":[{"id":10192,"url":"https:\/\/estrategica.com.co\/blog\/empleo-samper\/","url_meta":{"origin":10188,"position":0},"title":"Empleo &#8211; Samper","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/SAMPEREMPLEO.flv\" width=\"550\" height=\"\" description=\"Empleo - Samper\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Ernesto Samper Pizano durante las elecciones de 1994.\u00a0 Fue realizado por Francisco Ortiz.\u00a0 En la campa\u00f1a se enfrentaban Samper y Andr\u00e9s Pastrana. El primero\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/samperempleo_thumb.png?fit=289%2C254&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10183,"url":"https:\/\/estrategica.com.co\/blog\/nuestros-ninos-samper\/","url_meta":{"origin":10188,"position":1},"title":"Nuestros Ni\u00f1os &#8211; Samper","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/NINOSSAMPER.flv\" width=\"550\" height=\"\" description=\"Nuestros Ni\u00f1os - Samper\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Ernesto Samper Pizano durante las elecciones de 1994.\u00a0 Fue realizado por Francisco Ortiz.\u00a0 En la campa\u00f1a se enfrentaban Samper y Andr\u00e9s Pastrana. 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