{"id":10200,"date":"2009-04-02T17:45:31","date_gmt":"2009-04-02T17:45:31","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=10200"},"modified":"2015-03-13T11:14:23","modified_gmt":"2015-03-13T16:14:23","slug":"el-pibe-samper","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/el-pibe-samper\/","title":{"rendered":"El Pibe &#8211; Samper"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:el pibe - samper\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:el pibe - samper\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/SAMPERYPIBE.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Ernesto Samper Pizano durante las elecciones de 1994.\u00a0 Fue realizado por Francisco Ortiz.\u00a0 En la campa\u00f1a se enfrentaban Samper y Andr\u00e9s Pastrana. El primero representaba las ideas liberales y el discurso social, el segundo las ideas conservadoras.\u00a0 La contienda estaba muy pareja en las encuestas y los candidatos buscaban conceptos de comunicaci\u00f3n que hicieran la diferencia. Samper trato de acercarse a los j\u00f3venes tratando de minar un segmento que se sent\u00eda m\u00e1s persuadido por la imagen de Pastrana. El conservador, por su parte, intentaba proyectar una imagen de experiencia pues la percepci\u00f3n era que le faltaba todav\u00eda madurar. En ese contexto la Campa\u00f1a de Samper busca la vocer\u00eda de alg\u00fan referente publico, en este caso un deportista exitoso, que adem\u00e1s era el capit\u00e1n de la selecci\u00f3n Colombia de futbol que en ese momento participaba en el mundial de Estados Unidos. La pieza se emiti\u00f3 un d\u00eda antes de las votaciones en la segunda vuelta electoral. Es una buena pieza tanto pol\u00edtica como publicitariamente, por el sentido de oportunidad en la coyuntura.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: el pibe &#8211; samper [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Ernesto Samper Pizano durante las elecciones de 1994.\u00a0 Fue realizado por Francisco Ortiz.\u00a0 En la campa\u00f1a se enfrentaban Samper y Andr\u00e9s Pastrana. El primero representaba las ideas liberales y el discurso social, el segundo las ideas conservadoras.\u00a0 La contienda estaba [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,62,34,10,11,3],"tags":[400,401,402,392],"class_list":["post-10200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-colombia","category-electoral","category-geo","category-temas","category-video","tag-elecciones-1994","tag-ernesto-samper","tag-francisco-ortiz","tag-partido-liberal-colombiano"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/samperypibe_thumb.png?fit=296%2C251&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2Ew","jetpack-related-posts":[{"id":10183,"url":"https:\/\/estrategica.com.co\/blog\/nuestros-ninos-samper\/","url_meta":{"origin":10200,"position":0},"title":"Nuestros Ni\u00f1os &#8211; Samper","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/NINOSSAMPER.flv\" width=\"550\" height=\"\" description=\"Nuestros Ni\u00f1os - Samper\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Ernesto Samper Pizano durante las elecciones de 1994.\u00a0 Fue realizado por Francisco Ortiz.\u00a0 En la campa\u00f1a se enfrentaban Samper y Andr\u00e9s Pastrana. El\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/plante_thumb.png?fit=281%2C247&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10188,"url":"https:\/\/estrategica.com.co\/blog\/la-paz-es-empleo-samper\/","url_meta":{"origin":10200,"position":1},"title":"La Paz es Empleo &#8211; Samper","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/programa.flv\" width=\"550\" height=\"\" description=\"La Paz es Empleo - Samper\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Ernesto Samper Pizano durante las elecciones de 1994.\u00a0 Fue realizado por Francisco Ortiz.\u00a0 En la campa\u00f1a se enfrentaban Samper y Andr\u00e9s\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/programa_thumb.png?fit=259%2C249&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10196,"url":"https:\/\/estrategica.com.co\/blog\/mama-samper\/","url_meta":{"origin":10200,"position":2},"title":"Mam\u00e1 &#8211; Samper","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/SAMPERMAMA.flv\" width=\"550\" height=\"\" description=\"Mam\u00e1 - Samper\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Ernesto Samper Pizano durante las elecciones de 1994.\u00a0 Fue realizado por Francisco Ortiz.\u00a0 En la campa\u00f1a se enfrentaban Samper y Andr\u00e9s Pastrana. 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