{"id":10204,"date":"2009-04-04T18:15:31","date_gmt":"2009-04-04T18:15:31","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=10204"},"modified":"2015-02-27T16:49:52","modified_gmt":"2015-02-27T21:49:52","slug":"discurso-serpa","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/discurso-serpa\/","title":{"rendered":"Discurso &#8211; Serpa"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:discurso - serpa\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:discurso - serpa\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/serpa1998.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de campa\u00f1a de Horacio Serpa y Mar\u00eda Emma Mej\u00eda, del Partido Liberal, durante las elecciones presidenciales de 1998. La campa\u00f1a estuvo marcada por el esc\u00e1ndalo suscitado por el llamado Proceso 8000 y por la arremetida guerrillera contra la sociedad. El proceso 8000 hab\u00eda polarizado a la clase dirigente del pa\u00eds pero lo que termino resolviendo la contienda electoral fue el tema de la paz. Inicialmente la legitimidad tem\u00e1tica la tenia Serpa, sin embargo, el candidato conservador, Andr\u00e9s Pastrana, en una jugada de gran audacia, propicio una reuni\u00f3n con Manuel Marulanda, l\u00edder del grupo guerrillero FARC, y la fotograf\u00eda del hecho gener\u00f3 la esperanza popular de que la paz estaba al alcance del conservador.\u00a0 Los mensajes de Serpa estuvieron dirigidos, en gran parte, hacia la Paz, pero se quedo sin bandera cuando su adversario gan\u00f3 la legitimidad del tema con la mencionada fotograf\u00eda.\u00a0 Serpa ten\u00eda la legitimidad en el tema social y muchos de sus spot se dirigieron hacia ese aspecto, sin embargo, la contienda estaba focalizada a qui\u00e9n era el candidato capaz de llevar al pa\u00eds hac\u00eda una salida negociada del conflicto, entonces lo dem\u00e1s perdi\u00f3 contundencia electoral.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: discurso &#8211; serpa [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de campa\u00f1a de Horacio Serpa y Mar\u00eda Emma Mej\u00eda, del Partido Liberal, durante las elecciones presidenciales de 1998. La campa\u00f1a estuvo marcada por el esc\u00e1ndalo suscitado por el llamado Proceso 8000 y por la arremetida guerrillera contra la sociedad. El proceso 8000 hab\u00eda polarizado a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,62,34,10,11,3],"tags":[232,402,406,407,392],"class_list":["post-10204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-colombia","category-electoral","category-geo","category-temas","category-video","tag-elecciones-1998","tag-francisco-ortiz","tag-horacio-serpa","tag-maria-emma-mejia","tag-partido-liberal-colombiano"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/serpa1998_thumb.png?fit=308%2C247&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2EA","jetpack-related-posts":[{"id":10169,"url":"https:\/\/estrategica.com.co\/blog\/mariaemmalavice\/","url_meta":{"origin":10204,"position":0},"title":"Maria Emma Mejia &#8211; Serpa","author":"Juliana","date":"abril 4, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/mariaemmalavice.flv\" width=\"550\" height=\"\" description=\"Maria Emma Mejia - Serpa\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Horacio Serpa y Mar\u00eda Emma Mej\u00eda, del Partido Liberal, durante las elecciones presidenciales de 1998. La campa\u00f1a estuvo marcada por el esc\u00e1ndalo suscitado\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/mariaemmalavice_thumb.png?fit=317%2C255&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10228,"url":"https:\/\/estrategica.com.co\/blog\/maria-emma-serpa\/","url_meta":{"origin":10204,"position":1},"title":"Maria Emma &#8211; El Camino de la Paz &#8211; Serpa","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/serpaymariaemma.flv\" width=\"550\" height=\"\" description=\"Maria Emma - El Camino de la Paz - Serpa\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Horacio Serpa y Mar\u00eda Emma Mej\u00eda, del Partido Liberal, durante las elecciones presidenciales de 1998. La campa\u00f1a estuvo\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/serpaymariaemma_thumb.png?fit=303%2C249&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10220,"url":"https:\/\/estrategica.com.co\/blog\/paz-serpa\/","url_meta":{"origin":10204,"position":2},"title":"Paz &#8211; Serpa","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/serpapaz.flv\" width=\"550\" height=\"\" description=\"Paz - Serpa\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Horacio Serpa y Mar\u00eda Emma Mej\u00eda, del Partido Liberal, durante las elecciones presidenciales de 1998. La campa\u00f1a estuvo marcada por el esc\u00e1ndalo suscitado por el\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/serpapaz_thumb.png?fit=277%2C248&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10224,"url":"https:\/\/estrategica.com.co\/blog\/poema-paz-serpa\/","url_meta":{"origin":10204,"position":3},"title":"Poema &#8211; Paz &#8211; Serpa","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/serpapoema.flv\" width=\"550\" height=\"\" description=\"Poema - Paz - Serpa\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Horacio Serpa y Mar\u00eda Emma Mej\u00eda, del Partido Liberal, durante las elecciones presidenciales de 1998. La campa\u00f1a estuvo marcada por el esc\u00e1ndalo suscitado\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/serpapoema_thumb.png?fit=317%2C245&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10212,"url":"https:\/\/estrategica.com.co\/blog\/amparo-grisales-serpa\/","url_meta":{"origin":10204,"position":4},"title":"Amparo Grisales &#8211; Serpa","author":"Juliana","date":"abril 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/serpaamparogrisales.flv\" width=\"550\" height=\"\" description=\"Amparo Grisales - Serpa\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Horacio Serpa y Mar\u00eda Emma Mej\u00eda, del Partido Liberal, durante las elecciones presidenciales de 1998. La campa\u00f1a estuvo marcada por el esc\u00e1ndalo suscitado por\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/serpaamparogrisales_thumb.png?fit=264%2C250&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10208,"url":"https:\/\/estrategica.com.co\/blog\/quien-serpa\/","url_meta":{"origin":10204,"position":5},"title":"Qui\u00e9n&#8230; &#8211; Serpa","author":"Juliana","date":"abril 4, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Colombianos\/serpa_quien_educacion.flv\" width=\"550\" height=\"\" description=\"Qui\u00e9n... - Serpa\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Horacio Serpa y Mar\u00eda Emma Mej\u00eda, del Partido Liberal, durante las elecciones presidenciales de 1998. La campa\u00f1a estuvo marcada por el esc\u00e1ndalo suscitado por el\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/serpa_quien_educacion-_thumb.png?fit=293%2C251&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/10204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=10204"}],"version-history":[{"count":5,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/10204\/revisions"}],"predecessor-version":[{"id":46978,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/10204\/revisions\/46978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/10205"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=10204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=10204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=10204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}