{"id":10369,"date":"2009-04-04T14:35:31","date_gmt":"2009-04-04T14:35:31","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=10369"},"modified":"2015-03-04T16:21:03","modified_gmt":"2015-03-04T21:21:03","slug":"3-razones-para-sumarse-a-la-u-armando-benedetti","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/3-razones-para-sumarse-a-la-u-armando-benedetti\/","title":{"rendered":"3 Razones para Sumarse a la U &#8211; Armando Benedetti"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:3 razones para sumarse a la u - armando benedetti\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:3 razones para sumarse a la u - armando benedetti\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/FO_COLOMBIA\/armandobenedetti1.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot del Partido de la U para las elecciones parlamentarias de 2006. El Partido de U amarr\u00f3 su comunicaci\u00f3n, estrat\u00e9gicamente,\u00a0 a la figura del Presidente \u00c1lvaro Uribe, aprovechando los altos \u00edndices de popularidad del mandatario. La U buscaba la conexi\u00f3n subliminal con Uribe. Los instrumentos de persuasi\u00f3n estaban dirigidos a comunicar esa conexi\u00f3n quit\u00e1ndole a las dem\u00e1s coaliciones pol\u00edticas que apoyaban al gobierno la legitimidad del uribismo. Y se logr\u00f3. El Partido de la U obtuvo las mayor\u00edas del Senado de la Rep\u00fablica y se convirti\u00f3 en la sorpresa de esas elecciones, sobre todo, teniendo en cuenta que era una coalici\u00f3n con apenas unos meses de fundada sin nivel de conocimiento en la opini\u00f3n p\u00fablica. Los estrategas de U, luego de estudiar la legislaci\u00f3n electoral, vieron que a los candidatos les estaba prohibido promocionar su aspiraci\u00f3n por televisi\u00f3n, lo \u00fanico permitido era la publicidad institucional del partido, entonces, con buen sentido t\u00e1ctico, nombraron voceros del partido a algunos candidatos y pudieron salir por televisi\u00f3n posicionando \u201c3 Razones para sumarse a la U\u201d, y ah\u00ed hablaban de seguridad, educaci\u00f3n y de mensajes discretamente dirigidos a su electorado seg\u00fan fuera de la costa, el valle o el lugar especifico al que se dirigiera la aspiraci\u00f3n del candidato. En ning\u00fan lugar se dec\u00eda que fueran candidatos,<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>a lo m\u00e1s se dec\u00eda que eran exministros, o senadores o exgobernadores o exalcaldes. Una estrategia bien dise\u00f1ada y bien lograda. Las piezas fueron desarrolladas por Francisco Ortiz. <span style=\"mso-spacerun: yes;\"<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: 3 razones para sumarse a la u &#8211; armando benedetti [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot del Partido de la U para las elecciones parlamentarias de 2006. El Partido de U amarr\u00f3 su comunicaci\u00f3n, estrat\u00e9gicamente,\u00a0 a la figura del Presidente \u00c1lvaro Uribe, aprovechando los altos \u00edndices de popularidad del mandatario. La U buscaba la [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[58,62,34,10,11,3],"tags":[394,196,402,412],"class_list":["post-10369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-colegiada","category-colombia","category-electoral","category-geo","category-temas","category-video","tag-armando-benedetti","tag-elecciones-2006","tag-francisco-ortiz","tag-partido-de-la-u"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/armandobenedetti1_thumb.png?fit=212%2C205&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2Hf","jetpack-related-posts":[{"id":10352,"url":"https:\/\/estrategica.com.co\/blog\/3-razones-para-sumarse-a-la-u-mixto-2\/","url_meta":{"origin":10369,"position":0},"title":"3 Razones para Sumarse a la U &#8211; Mixto","author":"Juliana","date":"abril 4, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/FO_COLOMBIA\/3razonescombinado.flv\" width=\"550\" height=\"\" description=\"3 Razones para Sumarse a la U - Mixto\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Partido de la U para las elecciones parlamentarias de 2006. 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