{"id":11662,"date":"2010-11-13T13:23:48","date_gmt":"2010-11-13T18:23:48","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=11662"},"modified":"2015-03-30T09:35:35","modified_gmt":"2015-03-30T14:35:35","slug":"payaso-roberto","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/payaso-roberto\/","title":{"rendered":"Payaso &#8211; Roberto"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:payaso - roberto\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:payaso - roberto\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/Espana2000JoseLuisRoberto04.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de Jos\u00e9 Luis Roberto del movimiento derechista Espa\u00f1a 2000, durante la contienda electoral de 2004 con el fin de posicionar sus listas parlamentarias. El recurso del payaso es interesante en la medida en que llama la atenci\u00f3n de una forma creativa, el lenguaje cambia en forma radical cuando empieza a enunciar la problem\u00e1tica que pretende posicionar. El formato de sacar como vocero a Roberto no es persuasivo ni llama la atenci\u00f3n. Ah\u00ed se torna publicidad tradicional lo que comenz\u00f3 siendo publicidad novedosa.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: payaso &#8211; roberto [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de Jos\u00e9 Luis Roberto del movimiento derechista Espa\u00f1a 2000, durante la contienda electoral de 2004 con el fin de posicionar sus listas parlamentarias. El recurso del payaso es interesante en la medida en que llama la atenci\u00f3n de una forma creativa, el lenguaje cambia en [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[586,263,58,34,23,10,11,3],"tags":[190,833,832],"class_list":["post-11662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-586","category-ano","category-campana-colegiada","category-electoral","category-espana","category-geo","category-temas","category-video","tag-elecciones-2004","tag-espana-2000","tag-jose-luis-roberto"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/espana2000joseluisroberto04_thumb.png?fit=230%2C169&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-326","jetpack-related-posts":[{"id":11974,"url":"https:\/\/estrategica.com.co\/blog\/mexicoprirobertomadrazo00\/","url_meta":{"origin":11662,"position":0},"title":"Inseguridad &#8211; Madrazo","author":"Juliana","date":"abril 22, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/MexicoPRIRobertoMadrazo00.flv\" width=\"550\" height=\"\" description=\"Inseguridad - Madrazo\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Roberto Madrazo durante las elecciones internas del Partido Revolucionario Institucional, PRI, para elegir el candidato oficial a la Presidencia de la Rep\u00fablica. El spot\u2026","rel":"","context":"En \u00ab2000\u00bb","block_context":{"text":"2000","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2000\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/mexicoprirobertomadrazo00_thumb.png?fit=338%2C241&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7714,"url":"https:\/\/estrategica.com.co\/blog\/merecemos-una-espana-mejor-zapatero\/","url_meta":{"origin":11662,"position":1},"title":"Merecemos una Espa\u00f1a mejor &#8211; Zapatero","author":"Juliana","date":"marzo 23, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Merecemos_una_Espana_mejor_PSOE_2004.flv\" width=\"550\" height=\"\" description=\"Merecemos una Espa\u00f1a mejor - Zapatero\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Partido Socialista Obrero Espa\u00f1ol en la Campa\u00f1a Electoral de las Elecciones Generales de Marzo de 2004 con Jos\u00e9 Luis Rodr\u00edguez Zapatero como Candidato a\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/merecemos_una_espana_mejor_psoe_2004_thumb.png?fit=339%2C283&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2393,"url":"https:\/\/estrategica.com.co\/blog\/porque-roberto-si-puede\/","url_meta":{"origin":11662,"position":2},"title":"Porque Roberto si puede","author":"Juliana","date":"febrero 16, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico\/Roberto_Madrazo_Spot.flv\" width=\"550\" height=\"\" description=\"Porque Roberto si puede\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Roberto Madrazo, del PRI, para las elecciones de 2006.\u00a0 La estrategia de Madrazo tuvo varias etapas. La primera estaba dirigida al posicionamiento social,\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/roberto_madrazo_spot_thumb.png?fit=312%2C253&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11274,"url":"https:\/\/estrategica.com.co\/blog\/el-titere-de-salinas-madrazo\/","url_meta":{"origin":11662,"position":3},"title":"El t\u00edtere de Salinas &#8211; Madrazo","author":"Juliana","date":"abril 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/MexicoPRIRobertoMadrazo99a.flv\" width=\"550\" height=\"\" description=\"El t\u00edtere de Salinas - Madrazo\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Roberto Madrazo durante las elecciones internas del Partido Revolucionario Institucional, PRI, para elegir el candidato oficial a la Presidencia de la\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/mexicoprirobertomadrazo990_thumb.png?fit=321%2C233&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2389,"url":"https:\/\/estrategica.com.co\/blog\/que-hacer-para-crear-9-millones-de-empleos-en-un-sexenio\/","url_meta":{"origin":11662,"position":4},"title":"Qu\u00e9 hacer para crear 9 millones de empleos en un sexenio","author":"Juliana","date":"febrero 16, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico\/Roberto_Madrazo_Empleos.flv\" width=\"550\" height=\"\" description=\"Qu\u00e9 hacer para crear 9 millones de empleos en un sexenio\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Roberto Madrazo, del PRI, para las elecciones de 2006.\u00a0 La estrategia de Madrazo tuvo varias etapas.\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/roberto_madrazo_empleos_thumb.png?fit=307%2C240&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2750,"url":"https:\/\/estrategica.com.co\/blog\/zapatero-no-me-ha-fallado\/","url_meta":{"origin":11662,"position":5},"title":"Zapatero no me ha fallado &#8211; PSOE","author":"Juliana","date":"enero 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/No_nos_falles_PSOE.flv\" width=\"550\" height=\"\" description=\"Zapatero no me ha fallado - PSOE\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Video realizado por las juventudes socialistas de Espa\u00f1a en donde se toma como punto de partida el coro de un mitin socialista de la campa\u00f1a\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/11662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=11662"}],"version-history":[{"count":5,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/11662\/revisions"}],"predecessor-version":[{"id":51122,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/11662\/revisions\/51122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/11663"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=11662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=11662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=11662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}