{"id":11797,"date":"2009-05-16T13:00:50","date_gmt":"2009-05-16T13:00:50","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=11797"},"modified":"2015-02-12T12:01:45","modified_gmt":"2015-02-12T17:01:45","slug":"una-cena-fuera-el-olivo","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/una-cena-fuera-el-olivo\/","title":{"rendered":"Una Cena Fuera &#8211; El Olivo"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:una cena fuera - el olivo\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:una cena fuera - el olivo\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/ItaliaLUlivio2006.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la coalici\u00f3n electoral italiana de centro-izquierda denominada El Olivo para las elecciones de 2006. En el 2005 de estructura la nueva identidad pol\u00edtica de El Olivo la cual se concreta con un acuerdo entre La Uni\u00f3n, el DS y la Margarita con la participaci\u00f3n, as\u00ed mismo, de algunos movimientos de menor impacto pol\u00edtico. As\u00ed se presenta a las elecciones de 2006 con una lista \u00fanica en todas las circunscripciones. La coalici\u00f3n es liderada por Romano Prodi. La coalici\u00f3n se convierte en la m\u00e1s votada obteniendo m\u00e1s de 12 millones de votos que representan el 31.3% de la votaci\u00f3n. Al otro d\u00eda de las elecciones se elije como Presidente a Giorgio Napolitano quien encarga a Prodi de formar gobierno. El Olivo enfrent\u00f3 a la Casa de las Libertades, una coalici\u00f3n de centro derecha, que lideraba Silvio Berlusconi. El spot que vemos tiene una est\u00e9tica atractiva, un gui\u00f3n telenovelesco y un mensaje con capacidad de generar recordaci\u00f3n, Mezcla el humor con el mensaje pol\u00edtico de una forma inteligente. El gui\u00f3n que desarrolla, en espa\u00f1ol, es el siguiente:  TEXTO EN PANTALLA: La familia Spera en \u201cUna Cena Fuera\u201d. JOVEN: Mario, hace cinco a\u00f1os que no lo hacemos. PAOLA: Mario, hace mucho que no salimos a cenar fuera. MARIO: Paola, sabes que no nos lo podemos permitir. PAOLA: Mario, esta noche me llevas a cenar fuera. MARIO: Bueno. \u00bfestas contenta, cari\u00f1o? NARRADOR: En tiempos de la derecha los ricos eran m\u00e1s ricos, los pobres m\u00e1s pobres, y la familia Spera tampoco la pasaba muy bien. DS-L\u2019Ulivo tiene proyectos claros para resolver los problemas de las familias y distribuir mejor la riqueza del pa\u00eds. TEXTO EN PANTALLA: Ma\u00f1ana es otro d\u00eda.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: una cena fuera &#8211; el olivo [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la coalici\u00f3n electoral italiana de centro-izquierda denominada El Olivo para las elecciones de 2006. En el 2005 de estructura la nueva identidad pol\u00edtica de El Olivo la cual se concreta con un acuerdo entre La Uni\u00f3n, el DS y la Margarita [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[58,34,10,184,11,3],"tags":[507,196,508],"class_list":["post-11797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-colegiada","category-electoral","category-geo","category-italia","category-temas","category-video","tag-el-olivo","tag-elecciones-2006","tag-romano-prodi"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/italialulivio2006_thumb.png?fit=263%2C184&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-34h","jetpack-related-posts":[{"id":20333,"url":"https:\/\/estrategica.com.co\/blog\/jingles-electorales-2006-2008\/","url_meta":{"origin":11797,"position":0},"title":"Jingles Electorales 2006 &#8211; 2008","author":"Juliana","date":"mayo 18, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos20102\/Jingles_Eleitorais_2006_e_2008.flv\" width=\"550\" height=\"\" description=\"Jingles Electorales 2006 - 2008\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Video que muestra la m\u00fasica de los jingles de los candidatos a la presidencia de Brasil, en 2006, Cristovam Buarque, Heloisa Helena, Geraldo Alckmin y Lula da\u2026","rel":"","context":"En \u00abBrazil\u00bb","block_context":{"text":"Brazil","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/brazil\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/05\/Jingles_Eleitorais_2006_e_2008_thumb.png?fit=325%2C253&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15542,"url":"https:\/\/estrategica.com.co\/blog\/voy-a-votar-movimiento-por-nicaragua-2\/","url_meta":{"origin":11797,"position":1},"title":"Voy a Votar &#8211; Movimiento por Nicaragua","author":"Juliana","date":"junio 6, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av256.flv\" width=\"550\" height=\"\" description=\"Voy a Votar - Movimiento por Nicaragua\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot para incentivar el voto durante las elecciones presidenciales en Nicaragua, durante la contienda electoral de 2006. Los gestores de la pieza son los militantes\u2026","rel":"","context":"En \u00abDivulgaci\u00f3n Pol\u00edtica\u00bb","block_context":{"text":"Divulgaci\u00f3n Pol\u00edtica","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/divulgacion-politica\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av256_thumb.png?fit=411%2C342&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15547,"url":"https:\/\/estrategica.com.co\/blog\/voy-a-votar-movimiento-por-nicaragua\/","url_meta":{"origin":11797,"position":2},"title":"Voy a Votar &#8211; Movimiento por Nicaragua","author":"Juliana","date":"junio 6, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av257.flv\" width=\"550\" height=\"\" description=\"Voy a Votar - Movimiento por Nicaragua\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot para incentivar el voto durante las elecciones presidenciales en Nicaragua, durante la contienda electoral de 2006. Los gestores de la pieza son los militantes\u2026","rel":"","context":"En \u00abDivulgaci\u00f3n Pol\u00edtica\u00bb","block_context":{"text":"Divulgaci\u00f3n Pol\u00edtica","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/divulgacion-politica\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av257_thumb.png?fit=450%2C352&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11151,"url":"https:\/\/estrategica.com.co\/blog\/diputado-federal-hernandes\/","url_meta":{"origin":11797,"position":3},"title":"Diputado Federal &#8211; Hernandes","author":"Juliana","date":"abril 17, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/BrasilPTC07.flv\" width=\"550\" height=\"\" description=\"Diputado Federal - Hernandes\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Clodovil Hernandes a Diputado Federal de Sao Paulo en las elecciones de 2006, a nombre del PT. Clodovil era un estilista y presentador\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/brasilptc07_thumb.png?fit=302%2C232&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16996,"url":"https:\/\/estrategica.com.co\/blog\/christy_mihos_commercial\/","url_meta":{"origin":11797,"position":4},"title":"Es Tu Culpa &#8211; Mihos","author":"estrategica.com","date":"abril 25, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/Christy_Mihos_commercial.flv\" width=\"550\" height=\"\" description=\"Es Tu Culpa - Mihos\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Christy P. Mihos a la gobernaci\u00f3n de\u00a0Massachusetts\u00a0a nombre del partido republicano, en la contienda electoral de 2006. Sin embargo no alcanz\u00f3 los\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/christy_mihos_commercial_thumb.png?fit=415%2C323&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11065,"url":"https:\/\/estrategica.com.co\/blog\/usademocraticbruceguthrie06\/","url_meta":{"origin":11797,"position":5},"title":"T\u00edteres &#8211; Guthrie","author":"Juliana","date":"abril 13, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/USADemocraticBruceGuthrie06.flv\" width=\"550\" height=\"\" description=\"T\u00edteres - Guthrie\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Bruce Guthrie para el Senado de los Estados Unidos durante la campa\u00f1a electoral de 2006, a nombre del Partido Dem\u00f3crata. Una pieza sin mayores\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/usademocraticbruceguthrie06_thumb.png?fit=332%2C234&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/11797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=11797"}],"version-history":[{"count":6,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/11797\/revisions"}],"predecessor-version":[{"id":60649,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/11797\/revisions\/60649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/11798"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=11797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=11797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=11797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}