{"id":1298,"date":"2009-01-18T01:54:05","date_gmt":"2009-01-18T06:54:05","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=1298"},"modified":"2014-09-09T17:12:09","modified_gmt":"2014-09-09T22:12:09","slug":"monstruo-del-lago-ness","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/monstruo-del-lago-ness\/","title":{"rendered":"Monstruo del Lago Ness"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; text-align: justify;\"><span lang=\"ES-CO\" style=\"mso-ansi-language: ES-CO;\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1310\" data-permalink=\"https:\/\/estrategica.com.co\/blog\/monstruo-del-lago-ness\/wwf_sightings_27x10-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf-2-31.jpg?fit=931%2C667&amp;ssl=1\" data-orig-size=\"931,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;WWF_SIGHTINGS_27X10&quot;}\" data-image-title=\"WWF_SIGHTINGS_27X10\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf-2-31.jpg?fit=300%2C214&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf-2-31.jpg?fit=931%2C667&amp;ssl=1\" class=\"alignnone size-full wp-image-1310\" title=\"WWF_SIGHTINGS_27X10\" alt=\"WWF_SIGHTINGS_27X10\" src=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf-2-31.jpg?resize=536%2C384\" width=\"536\" height=\"384\" srcset=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf-2-31.jpg?w=931&amp;ssl=1 931w, https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf-2-31.jpg?resize=300%2C214&amp;ssl=1 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" data-recalc-dims=\"1\" \/><\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; text-align: justify;\"><span lang=\"ES-CO\" style=\"mso-ansi-language: ES-CO;\"><span style=\"font-size: small;\"><span style=\"font-family: Times New Roman;\">Campa\u00f1a de la WWF realizada por la agencia OGILVY. La estrategia se vale de famosas im\u00e1genes de presencias asombrosas como el monstruo de lago ness, pie grande o los ovnis para evidenciar a trav\u00e9s de ellas otras presencias m\u00e1s asombrosas: un ave, una zarig\u00fceya o una ballena. La campa\u00f1a es sarc\u00e1stica pero no es cre\u00edble. Su mensaje no es evidente, hay que explicarla por lo tanto no es muy persuasiva.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Campa\u00f1a de la WWF realizada por la agencia OGILVY. La estrategia se vale de famosas im\u00e1genes de presencias asombrosas como el monstruo de lago ness, pie grande o los ovnis para evidenciar a trav\u00e9s de ellas otras presencias m\u00e1s asombrosas: un ave, una zarig\u00fceya o una ballena. La campa\u00f1a es sarc\u00e1stica pero no es [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[5,27,46,1064,11],"tags":[147,158],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf-2-31.jpg?fit=931%2C667&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-kW","jetpack-related-posts":[{"id":1301,"url":"https:\/\/estrategica.com.co\/blog\/ovni\/","url_meta":{"origin":1298,"position":0},"title":"OVNI","author":"estrategica.com","date":"enero 18, 2009","format":false,"excerpt":"Campa\u00f1a de la WWF realizada por la agencia OGILVY. La estrategia se vale de famosas im\u00e1genes de presencias asombrosas como el monstruo de lago ness, pie grande o los ovnis para evidenciar a trav\u00e9s de ellas otras presencias m\u00e1s asombrosas: un ave, una zarig\u00fceya o una ballena. La campa\u00f1a es\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/ovni-wwf.jpg?fit=640%2C457&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1306,"url":"https:\/\/estrategica.com.co\/blog\/pie-grande\/","url_meta":{"origin":1298,"position":1},"title":"Pie Grande","author":"estrategica.com","date":"enero 18, 2009","format":false,"excerpt":"Campa\u00f1a de la WWF realizada por la agencia OGILVY. La estrategia se vale de famosas im\u00e1genes de presencias asombrosas como el monstruo de lago ness, pie grande o los ovnis para evidenciar a trav\u00e9s de ellas otras presencias m\u00e1s asombrosas: un ave, una zarig\u00fceya o una ballena. La campa\u00f1a es\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf-2-1.jpg?fit=1180%2C915&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24798,"url":"https:\/\/estrategica.com.co\/blog\/campana-contra-el-desperdicio-de-agua-wwf\/","url_meta":{"origin":1298,"position":2},"title":"Campa\u00f1a contra el Desperdicio de Agua &#8211; WWF","author":"Juliana","date":"julio 29, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/WWFCampanhacontraodesperdcodegua.flv\" width=\"550\" height=\"\" description=\"Campa\u00f1a contra el Desperdicio de Agua - WWF\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la WWF en Francia, en 2009, para posicionar la concientizaci\u00f3n en contra del desperdicio de agua. La pieza utiliza un gui\u00f3n interesante,\u2026","rel":"","context":"En \u00ab2009\u00bb","block_context":{"text":"2009","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2009\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/WWFCampanhacontraodesperdcodegua_thumb.png?fit=607%2C444&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1589,"url":"https:\/\/estrategica.com.co\/blog\/dia-del-arbol\/","url_meta":{"origin":1298,"position":3},"title":"D\u00eda del \u00c1rbol","author":"estrategica.com","date":"enero 19, 2009","format":false,"excerpt":"\u00a0 \u00a0 Afiche de la WWF de la agencia Full Jazz de Sao Paulo,\u00a0Brasil, para conmemorar el D\u00eda del \u00c1rbol, el 21 de Septiembre. La imagen muestra una calle de ciudad totalmente \u00e1rida en donde se genera de alguna forma la sombra de una forma arb\u00f3rea, como si el ladrillo\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/25.jpg?fit=497%2C331&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1620,"url":"https:\/\/estrategica.com.co\/blog\/dia-del-arbol-2\/","url_meta":{"origin":1298,"position":4},"title":"D\u00eda del \u00c1rbol","author":"estrategica.com","date":"enero 19, 2009","format":false,"excerpt":"Afiche de la WWF de la agencia Full Jazz de Sao Paulo,\u00a0Brasil, para conmemorar el D\u00eda del \u00c1rbol, el 21 de Septiembre. La imagen muestra una plazoleta con algunos elementos urbanos, y desprendi\u00e9ndose de un farol, la sombra de un \u00e1rbol.\u00a0Como si esos elementos urbanos a\u00f1oraran esa presencia.","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwftree1.jpg?fit=1200%2C797&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8408,"url":"https:\/\/estrategica.com.co\/blog\/ignorar-el-calentamiento-global-wwf\/","url_meta":{"origin":1298,"position":5},"title":"Ignorar el Calentamiento Global &#8211; WWF","author":"Juliana","date":"marzo 28, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/WWF_Canada_Save_Our_Climate_TV_Commercial.flv\" width=\"550\" height=\"\" description=\"Ignorar el Calentamiento Global - WWF\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Campa\u00f1a de la WWF del Canad\u00e1 en donde se posiciona la problem\u00e1tica del \u00a0Calentamiento Global. En la pieza aparecen im\u00e1genes de personas manejando carros descapotados, paseando\u2026","rel":"","context":"En \u00abCanad\u00e1\u00bb","block_context":{"text":"Canad\u00e1","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/canada\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/wwf_canada_save_our_climate_tv_commercial_thumb.png?fit=286%2C265&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/1298"}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=1298"}],"version-history":[{"count":6,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/1298\/revisions"}],"predecessor-version":[{"id":40565,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/1298\/revisions\/40565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/1310"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=1298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=1298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=1298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}