{"id":13790,"date":"2009-05-25T23:40:06","date_gmt":"2009-05-25T23:40:06","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=13790"},"modified":"2015-02-06T16:44:36","modified_gmt":"2015-02-06T21:44:36","slug":"cuerpo-de-bomberos-giammattei","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/cuerpo-de-bomberos-giammattei\/","title":{"rendered":"Cuerpo de Bomberos &#8211; Giammattei"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:cuerpo de bomberos - giammattei\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:cuerpo de bomberos - giammattei\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av014.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Alejandro Giammattei a la Presidencia de Guatemala durante las elecciones de 2007. Giammattei se present\u00f3 a nombre de la Gran Alianza Nacional que era la coalici\u00f3n que se encontraba en el gobierno a trav\u00e9s del Presidente Oscar Berger. La estrategia de comunicaci\u00f3n de la campa\u00f1a trata de rentabilizar el perfil humano del candidato as\u00ed como la mano dura que era capaz de ejercer, tal y como lo demostr\u00f3 durante su paso por la Direcci\u00f3n General de Presidios en donde recuper\u00f3 el penal de Pav\u00f3n que estuvo en manos de la delincuencia por m\u00e1s de 10 a\u00f1os. Los spot de campa\u00f1a enfatizaban su pol\u00edtica de \u201cSeguridad Total\u201d y su perfil humano como miembro, en alg\u00fan momento, del cuerpo de Bomberos o su lucha contra la osteoporosis degenerativa que lo atac\u00f3 a los 21 a\u00f1os y que lo ha dejado cuadrapl\u00e9jico varias veces, pero de la cual ha logrado sobreponerse a trav\u00e9s de la voluntad. Su slogan oscilaba entre \u201cUn Presidente Confiable\u201d y \u201cDios bendiga a Guatemala\u201d. Las encuestas lo ubicaron siempre en el tercer lugar despu\u00e9s de \u00c1lvaro Colom y Otto P\u00e9rez Molina. Su aspiraci\u00f3n tuvo que cargar con el desprestigio de la administraci\u00f3n Berger, especialmente en materia de seguridad ciudadana. Sin lugar a dudas el mejor spot de su campa\u00f1a es aquel en el que asciende una monta\u00f1a con sus muletas para dejar en claro que todo es posible..<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: cuerpo de bomberos &#8211; giammattei [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Alejandro Giammattei a la Presidencia de Guatemala durante las elecciones de 2007. Giammattei se present\u00f3 a nombre de la Gran Alianza Nacional que era la coalici\u00f3n que se encontraba en el gobierno a trav\u00e9s del Presidente Oscar Berger. La [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,10,428,11,3],"tags":[454,52,453],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av014_thumb.png?fit=456%2C340&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-3Aq","jetpack-related-posts":[{"id":11759,"url":"https:\/\/estrategica.com.co\/blog\/historia-personal-giammattei\/","url_meta":{"origin":13790,"position":0},"title":"Historia Personal &#8211; Giammattei","author":"Juliana","date":"abril 19, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/GuatemalaGANAlejandroGiammattel07.flv\" width=\"550\" height=\"\" description=\"Historia Personal - Giammattei\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Alejandro Giammattei a la Presidencia de Guatemala durante las elecciones de 2007. 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