{"id":13880,"date":"2010-06-07T01:50:40","date_gmt":"2010-06-07T01:50:40","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=13880"},"modified":"2014-09-24T16:10:41","modified_gmt":"2014-09-24T21:10:41","slug":"la-arana-vazques-herrera","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/la-arana-vazques-herrera\/","title":{"rendered":"La Ara\u00f1a Vazques &#8211; Herrera"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:la ara\u00f1a vazques - herrera\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:la ara\u00f1a vazques - herrera\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av035.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la Campa\u00f1a de Balbina Herrera a la Presidencia de Panam\u00e1, durante la contienda electoral de 2009. La candidatura de Balbina surgi\u00f3 de una consulta partidista del PRD donde venci\u00f3 al Alcalde de Ciudad de Panam\u00e1, Juan Carlos Navarro, y al exministro Laurentino Cortizo. El slogan de campa\u00f1a era \u201ccon Balbina &#8216;De Coraz\u00f3n&#8217;\u201d, tratando de evidenciar su condici\u00f3n de mujer y su compromiso social, luego migr\u00f3 conceptualmente hacia \u201cUn Gobierno para la Gente\u201d. Al comienzo de la contienda punteaba las encuestas, pero poco a poco se fue reversando la tendencia, especialmente por la campa\u00f1a y el desarrollo estrat\u00e9gico de su principal adversario: Ricardo Martinelli. Su formula vicepresidencial fue Juan Carlos Navarro, uno de los adversarios en la consulta interna. La campa\u00f1a de Herrera fue cuestionada duramente por su pasado pol\u00edtico. Se le vinculo con Ch\u00e1vez  y con la izquierda radical. Se creo la percepci\u00f3n de que era humilde y se volvi\u00f3 rica y que se sal\u00eda f\u00e1cilmente de sus casillas. Al final, m\u00e1s all\u00e1 de era cierto o falso, se min\u00f3 su credibilidad y fue derrotada aplastantemente. El spot que vemos busca como voceros de la aspiraci\u00f3n a algunos m\u00fasicos con audiencia urbana entre los j\u00f3venes. No s\u00e9 que tan conveniente era esa est\u00e9tica y esa vocer\u00eda en una candidata que lo que deb\u00eda era mandar un mensaje de tranquilidad a un electorado que cada vez desconfiaba m\u00e1s de ella.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: la ara\u00f1a vazques &#8211; herrera [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la Campa\u00f1a de Balbina Herrera a la Presidencia de Panam\u00e1, durante la contienda electoral de 2009. La candidatura de Balbina surgi\u00f3 de una consulta partidista del PRD donde venci\u00f3 al Alcalde de Ciudad de Panam\u00e1, Juan Carlos Navarro, y al exministro Laurentino [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,10,527,11,3],"tags":[539,274,257],"class_list":["post-13880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-geo","category-panama","category-temas","category-video","tag-balbina-herrera","tag-elecciones-2009","tag-prd"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av035_thumb.png?fit=366%2C300&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-3BS","jetpack-related-posts":[{"id":13896,"url":"https:\/\/estrategica.com.co\/blog\/biografico-balbina-herrera\/","url_meta":{"origin":13880,"position":0},"title":"Biogr\u00e1fico &#8211; Balbina Herrera","author":"Juliana","date":"mayo 26, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av039.flv\" width=\"550\" height=\"\" description=\"Biogr\u00e1fico - Balbina Herrera\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Video de la Campa\u00f1a de Balbina Herrera a la Presidencia de Panam\u00e1, durante laIPL contienda electoral de 2009. La candidatura de Balbina surgi\u00f3 de una consulta partidista del\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av039_thumb.png?fit=409%2C219&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14571,"url":"https:\/\/estrategica.com.co\/blog\/de-corazon-balbina-herrera\/","url_meta":{"origin":13880,"position":1},"title":"De Coraz\u00f3n &#8211; Balbina Herrera","author":"estrategica.com","date":"mayo 22, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av140.flv\" width=\"550\" height=\"\" description=\"De Coraz\u00f3n - Balbina Herrera\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Balbina Herrera a la Presidencia de Panam\u00e1, durante la contienda electoral de 2009. 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