{"id":15350,"date":"2011-03-07T12:02:27","date_gmt":"2011-03-07T17:02:27","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=15350"},"modified":"2015-03-25T16:38:09","modified_gmt":"2015-03-25T21:38:09","slug":"av213","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/av213\/","title":{"rendered":"M\u00edrame a la Cara &#8211; Endara"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:m\u00edrame a la cara - endara\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:m\u00edrame a la cara - endara\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av213.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a presidencial de Guillermo Endara Galimany, durante la contienda electoral de 2009. Los mensajes que intent\u00f3 posicionar la campa\u00f1a fueron los de transparencia, sobriedad, capacidad y experiencia. Su slogan era \u201cM\u00edrame a la Cara\u201d, tratando de generar con ello confianza y cercan\u00eda, sin embargo, se equivocaron, el candidato se ve\u00eda cansado, viejo y deteriorado. A lo \u00faltimo que debieron apelar sus estrategas fue a \u00e9l mismo pues trasmit\u00eda todo menos cambio o vigor. A la campa\u00f1a le hizo falta rumbo. Sus cr\u00edticas a los millonarios que quer\u00edan comprar la presidencia sonaban a palabras vac\u00edas ante la embestida de propuestas de Martinelli. El tema no era si los candidatos eran ricos o pobres sino qui\u00e9n estaba hablando de salud, vivienda, educaci\u00f3n, seguridad y empleo. La campa\u00f1a de Endara no encontr\u00f3 el mensaje apropiado, no atin\u00f3 al vocero apropiado y no supo capitalizar las fortalezas del candidato y erradamente posicionaron sus debilidades. Al final Endara cerr\u00f3 su vida p\u00fablica con un vergonzoso 2% de votaci\u00f3n, frente al 37.6% de Balbina Herrera y un aplastante 60% de Ricardo Martinelli.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: m\u00edrame a la cara &#8211; endara [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a presidencial de Guillermo Endara Galimany, durante la contienda electoral de 2009. Los mensajes que intent\u00f3 posicionar la campa\u00f1a fueron los de transparencia, sobriedad, capacidad y experiencia. Su slogan era \u201cM\u00edrame a la Cara\u201d, tratando de generar con ello confianza [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[322,263,57,34,10,527,11,3],"tags":[274,534],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av213_thumb.png?fit=426%2C307&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/s4wgsh-av213","jetpack-related-posts":[{"id":14577,"url":"https:\/\/estrategica.com.co\/blog\/mirame-a-la-cara-endara\/","url_meta":{"origin":15350,"position":0},"title":"Mirame a la Cara &#8211; Endara","author":"estrategica.com","date":"mayo 22, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av141.flv\" width=\"550\" height=\"\" description=\"Mirame a la Cara - Endara\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a presidencial de Guillermo Endara Galimany, durante la contienda electoral de 2009. Los mensajes que intent\u00f3 posicionar la campa\u00f1a fueron los de transparencia,\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av141_thumb.png?fit=442%2C349&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15333,"url":"https:\/\/estrategica.com.co\/blog\/mirale-la-cara-a-los-otros-endara\/","url_meta":{"origin":15350,"position":1},"title":"M\u00edrale la cara a los otros &#8211; Endara","author":"Juliana","date":"octubre 19, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av209.flv\" width=\"550\" height=\"\" description=\"M\u00edrale la cara a los otros - Endara\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a presidencial de Guillermo Endara Galimany, durante la contienda electoral de 2009. Los mensajes que intent\u00f3 posicionar la campa\u00f1a fueron los\u2026","rel":"","context":"En \u00ab2009\u00bb","block_context":{"text":"2009","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2009\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av209_thumb.png?fit=415%2C280&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14514,"url":"https:\/\/estrategica.com.co\/blog\/jingle-de-campana-endara\/","url_meta":{"origin":15350,"position":2},"title":"Jingle de Campa\u00f1a &#8211; Endara","author":"estrategica.com","date":"mayo 21, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av133.flv\" width=\"550\" height=\"\" description=\"Jingle de Campa\u00f1a - Endara\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a presidencial de Guillermo Endara Galimany, durante la contienda electoral de 2009. Los mensajes que intent\u00f3 posicionar la campa\u00f1a fueron los de transparencia, sobriedad,\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av133_thumb.png?fit=345%2C274&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15693,"url":"https:\/\/estrategica.com.co\/blog\/inseguridad-endara\/","url_meta":{"origin":15350,"position":3},"title":"Inseguridad &#8211; Endara","author":"Juliana","date":"junio 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av288.flv\" width=\"550\" height=\"\" description=\"Inseguridad - Endara\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a presidencial de Guillermo Endara Galimany, durante la contienda electoral de 2009. Los mensajes que intent\u00f3 posicionar la campa\u00f1a fueron los de transparencia, sobriedad, capacidad y\u2026","rel":"","context":"En \u00ab2009\u00bb","block_context":{"text":"2009","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2009\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av288_thumb.png?fit=435%2C315&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15698,"url":"https:\/\/estrategica.com.co\/blog\/biografico-endara\/","url_meta":{"origin":15350,"position":4},"title":"Biogr\u00e1fico &#8211; Endara","author":"Juliana","date":"junio 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av289.flv\" width=\"550\" height=\"\" description=\"Biogr\u00e1fico - Endara\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a presidencial de Guillermo Endara Galimany, durante la contienda electoral de 2009. Los mensajes que intent\u00f3 posicionar la campa\u00f1a fueron los de transparencia, sobriedad, capacidad y\u2026","rel":"","context":"En \u00ab2009\u00bb","block_context":{"text":"2009","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2009\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av289_thumb.png?fit=445%2C352&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15525,"url":"https:\/\/estrategica.com.co\/blog\/no-a-la-plutocracia-endara\/","url_meta":{"origin":15350,"position":5},"title":"No a la Plutocracia &#8211; Endara","author":"Juliana","date":"junio 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av252.flv\" width=\"550\" height=\"\" description=\"No a la Plutocracia - Endara\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a presidencial de Guillermo Endara Galimany, durante la contienda electoral de 2009. Los mensajes que intent\u00f3 posicionar la campa\u00f1a fueron los de transparencia,\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av252_thumb.png?fit=396%2C353&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/15350"}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=15350"}],"version-history":[{"count":8,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/15350\/revisions"}],"predecessor-version":[{"id":50273,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/15350\/revisions\/50273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/15351"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=15350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=15350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=15350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}