{"id":15529,"date":"2009-06-17T15:10:30","date_gmt":"2009-06-17T15:10:30","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=15529"},"modified":"2015-01-27T15:47:27","modified_gmt":"2015-01-27T20:47:27","slug":"rene-bejarano-pan","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/rene-bejarano-pan\/","title":{"rendered":"Rene Bejarano &#8211; PAN"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:rene bejarano - pan\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:rene bejarano - pan\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av253.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de publicidad negativa contra L\u00f3pez Obrador en las elecciones de 2006.  El tema rescata otro spot en donde la escritora Elena Poniatowska defiende la gesti\u00f3n de L\u00f3pez Obrador y solicita a los adversarios que no mientan. El gui\u00f3n rescata las im\u00e1genes del esc\u00e1ndalo de Rene Bejarano, secretario privado de AMLO, cuando fue filmado recibiendo sobornos. La idea es dejar la percepci\u00f3n de que L\u00f3pez Obrador sabia lo que estaba pasando, y de esa forma generar prevenci\u00f3n hacia su aspiraci\u00f3n. La pieza de publicidad negativa culmina con el mensaje reiterado de que el candidato del PRD es un peligro para M\u00e9xico.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: rene bejarano &#8211; pan [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de publicidad negativa contra L\u00f3pez Obrador en las elecciones de 2006. El tema rescata otro spot en donde la escritora Elena Poniatowska defiende la gesti\u00f3n de L\u00f3pez Obrador y solicita a los adversarios que no mientan. El gui\u00f3n rescata las im\u00e1genes del esc\u00e1ndalo de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,10,201,29,11,3],"tags":[258,262,259,255,257],"class_list":["post-15529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-geo","category-mexico","category-publicidad-negativa","category-temas","category-video","tag-amlo","tag-andres-manuel-lopez-obrador","tag-felipe-calderon","tag-pan","tag-prd"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av253_thumb.png?fit=439%2C357&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-42t","jetpack-related-posts":[{"id":2401,"url":"https:\/\/estrategica.com.co\/blog\/lopez-obrador-miente\/","url_meta":{"origin":15529,"position":0},"title":"L\u00f3pez Obrador miente","author":"Juliana","date":"febrero 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico\/Spot_Cajas_Vacias_Calderon.flv\" width=\"550\" height=\"\" description=\"L\u00f3pez Obrador miente\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de publicidad negativa contra L\u00f3pez Obrador en las elecciones de 2006.\u00a0 El tema hace relaci\u00f3n a la acusaci\u00f3n que L\u00f3pez Obrador lanz\u00f3 a Felipe Calder\u00f3n durante el segundo\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/spot_cajas_vacias_calderon_thumb.png?fit=316%2C228&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2348,"url":"https:\/\/estrategica.com.co\/blog\/la-estrategia-del-avestruz\/","url_meta":{"origin":15529,"position":1},"title":"La estrategia del avestruz","author":"Juliana","date":"febrero 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico\/PAN_contra_AMLO.flv\" width=\"550\" height=\"\" description=\"La estrategia del avestruz\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de Campa\u00f1a de Publicidad Negativa del PAN contra Andr\u00e9s L\u00f3pez Obrador. Le recuerdan al elector algunas im\u00e1genes de corrupci\u00f3n en el DF por parte del secretario de\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/pan_contra_amlo_thumb.png?fit=317%2C221&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11929,"url":"https:\/\/estrategica.com.co\/blog\/mexicopan06\/","url_meta":{"origin":15529,"position":2},"title":"Segundo Piso de L\u00f3pez Obrador &#8211; PAN","author":"Juliana","date":"abril 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/MexicoPAN06.flv\" width=\"550\" height=\"\" description=\"Segundo Piso de L\u00f3pez Obrador - PAN\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Felipe Calder\u00f3n a las elecciones de 2006. La estrategia, inicialmente, estuvo dirigida a aumentar el nivel de conocimiento pues era el\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2416,"url":"https:\/\/estrategica.com.co\/blog\/no-votes-por-otra-crisis\/","url_meta":{"origin":15529,"position":3},"title":"No votes por otra crisis","author":"Juliana","date":"febrero 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico\/spot_de_calderon_contra_amlo.flv\" width=\"550\" height=\"\" description=\"No votes por otra crisis\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de publicidad negativa del PAN contra L\u00f3pez Obrador en las elecciones de 2006.\u00a0 El tema hace relaci\u00f3n a los ofrecimientos que hace el candidato y los\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2301,"url":"https:\/\/estrategica.com.co\/blog\/contra-amlo-alianza-por-mexico\/","url_meta":{"origin":15529,"position":4},"title":"Contra AMLO &#8211; Alianza por M\u00e9xico","author":"Juliana","date":"abril 17, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico\/Contra_AMLO.flv\" width=\"550\" height=\"\" description=\"Contra AMLO - Alianza por M\u00e9xico\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Alianza por M\u00e9xico contra la aspiraci\u00f3n de Andr\u00e9s Manuel L\u00f3pez Obrador a la Presidencia de M\u00e9xico en la contienda electoral de 2006. \u00a0La\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/contra_amlo_thumb.png?fit=316%2C223&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14906,"url":"https:\/\/estrategica.com.co\/blog\/un-peligro-para-mexico-calderon\/","url_meta":{"origin":15529,"position":5},"title":"Un Peligro para M\u00e9xico &#8211; Calder\u00f3n","author":"Juliana","date":"mayo 23, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av175.flv\" width=\"550\" height=\"\" description=\"Mediador Internacional - Richardson\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Felipe Calder\u00f3n a las elecciones de 2006. La estrategia, inicialmente, estuvo dirigida a aumentar el nivel de conocimiento pues era el menos conocido de\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av175_thumb.png?fit=454%2C350&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/15529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=15529"}],"version-history":[{"count":5,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/15529\/revisions"}],"predecessor-version":[{"id":45435,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/15529\/revisions\/45435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/15530"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=15529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=15529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=15529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}