{"id":1641,"date":"2009-01-19T14:53:43","date_gmt":"2009-01-19T19:53:43","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=1641"},"modified":"2014-09-09T17:34:59","modified_gmt":"2014-09-09T22:34:59","slug":"contaminacion-de-los-rios","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/contaminacion-de-los-rios\/","title":{"rendered":"Contaminaci\u00f3n de los R\u00edos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1640\" data-permalink=\"https:\/\/estrategica.com.co\/blog\/contaminacion-de-los-rios\/wwfriverpollution\/\" data-orig-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwfriverpollution.jpg?fit=842%2C1191&amp;ssl=1\" data-orig-size=\"842,1191\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"wwfriverpollution\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwfriverpollution.jpg?fit=212%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwfriverpollution.jpg?fit=723%2C1024&amp;ssl=1\" class=\"alignnone size-full wp-image-1640\" title=\"wwfriverpollution\" src=\"https:\/\/i0.wp.com\/www.estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwfriverpollution.jpg?resize=471%2C667\" alt=\"wwfriverpollution\" width=\"471\" height=\"667\" srcset=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwfriverpollution.jpg?w=842&amp;ssl=1 842w, https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwfriverpollution.jpg?resize=212%2C300&amp;ssl=1 212w, https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwfriverpollution.jpg?resize=723%2C1024&amp;ssl=1 723w\" sizes=\"(max-width: 471px) 100vw, 471px\" data-recalc-dims=\"1\" \/><\/p>\n<p>Campa\u00f1a de la WWF realizada por Everest Brand Solutions, Gurgaon, India. La grafica muestra un vaso de agua con una gota de tinta que genera una forma que, al voltear la imagen, asemeja un hongo nuclear. El texto, que para leerse hay que voltear la imagen, dice: \u201cEl agua de un r\u00edo contaminado mata tanta gente como una explosi\u00f3n nuclear\u201d. Una campa\u00f1a original y llamativa en donde se requiere la interacci\u00f3n del observador.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a de la WWF realizada por Everest Brand Solutions, Gurgaon, India. La grafica muestra un vaso de agua con una gota de tinta que genera una forma que, al voltear la imagen, asemeja un hongo nuclear. El texto, que para leerse hay que voltear la imagen, dice: \u201cEl agua de un r\u00edo contaminado mata tanta [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[5,27,46,10,164,1064,11],"tags":[318,147,158],"class_list":["post-1641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afiches","category-divulgacion-politica","category-fotograficos","category-geo","category-india","category-portada","category-temas","tag-contaminacion-ambiental","tag-medio-ambiente","tag-wwf"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwfriverpollution.jpg?fit=842%2C1191&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-qt","jetpack-related-posts":[{"id":2022,"url":"https:\/\/estrategica.com.co\/blog\/matar-un-arbol-es-asesinato-tambien\/","url_meta":{"origin":1641,"position":0},"title":"Matar un \u00e1rbol es asesinato tambi\u00e9n","author":"estrategica.com","date":"enero 21, 2009","format":false,"excerpt":"Campa\u00f1a de la WWF realizada por la agencia DAVID de la India. La estrategia es la de relacionar la existencia de los \u00e1rboles con otras formas de vida como la humana. Es decir, que el bienestar humano esta relacionado con el bienestar de los bosques. La imagen muestra un \u00e1rbol\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf-tree2.jpg?fit=750%2C460&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24786,"url":"https:\/\/estrategica.com.co\/blog\/pajaro-wwf\/","url_meta":{"origin":1641,"position":1},"title":"P\u00e1jaro &#8211; WWF","author":"Juliana","date":"julio 29, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/WWFbird.flv\" width=\"550\" height=\"\" description=\"P\u00e1jaro - WWF \" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la WWF en India, en 2007, para posicionar la problem\u00e1tica de miles de especies que no encuentran entornos id\u00f3neos para desarrollar su existencia animal. La pieza\u2026","rel":"","context":"En \u00ab2007\u00bb","block_context":{"text":"2007","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2007\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/WWFbird_thumb.png?fit=442%2C397&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24798,"url":"https:\/\/estrategica.com.co\/blog\/campana-contra-el-desperdicio-de-agua-wwf\/","url_meta":{"origin":1641,"position":2},"title":"Campa\u00f1a contra el Desperdicio de Agua &#8211; WWF","author":"Juliana","date":"julio 29, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/WWFCampanhacontraodesperdcodegua.flv\" width=\"550\" height=\"\" description=\"Campa\u00f1a contra el Desperdicio de Agua - WWF\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la WWF en Francia, en 2009, para posicionar la concientizaci\u00f3n en contra del desperdicio de agua. La pieza utiliza un gui\u00f3n interesante,\u2026","rel":"","context":"En \u00ab2009\u00bb","block_context":{"text":"2009","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2009\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/WWFCampanhacontraodesperdcodegua_thumb.png?fit=607%2C444&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1609,"url":"https:\/\/estrategica.com.co\/blog\/mundo-bajo-el-mar\/","url_meta":{"origin":1641,"position":3},"title":"Mundo bajo el Mar","author":"estrategica.com","date":"enero 19, 2009","format":false,"excerpt":"Campa\u00f1a de WWF realizada por la agencia David en la India. La estrategia esta dirigida a concienciar al observador sobre las consecuencias del cambio clim\u00e1tico. En la grafica aparece una ciudad sumergida mientras algunos tiburones nadan despreocupadamente por ah\u00ed. El texto dice: \u201cEl calentamiento global est\u00e1 cambiando el clima del\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/10-1.jpg?fit=497%2C368&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1020,"url":"https:\/\/estrategica.com.co\/blog\/victimas-de-la-moda\/","url_meta":{"origin":1641,"position":4},"title":"Victimas de la Moda","author":"estrategica.com","date":"enero 13, 2009","format":false,"excerpt":"Afiche realizado para la WWF por la agencia Ogilvy y Mather en Bombay. La imagen muestra a dos tigres con las marcas de las tallas peque\u00f1as y extragrande sobre su lomo, presagiando el uso que tendr\u00e1n sus pieles. El texto dice: \u201cLa moda cobra m\u00e1s victimas de las que usted\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf.jpg?fit=700%2C473&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1313,"url":"https:\/\/estrategica.com.co\/blog\/lata-de-pintura\/","url_meta":{"origin":1641,"position":5},"title":"Lata de Pintura","author":"estrategica.com","date":"enero 18, 2009","format":false,"excerpt":"Campa\u00f1a de la WWF realizada por la agencia Contrapunto de Madrid, Espa\u00f1a. El concepto muestra un recipiente de pintura derramando su contenido sobre las aguas del r\u00edo de una ciudad. El texto dice: \u201cUna simple lata de pintura puede contaminar millones de litros de agua\u201d. La imagen es atrayente e\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/wwf-posters-bb001.jpg?fit=468%2C329&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/1641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=1641"}],"version-history":[{"count":9,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/1641\/revisions"}],"predecessor-version":[{"id":7121,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/1641\/revisions\/7121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/1640"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=1641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=1641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=1641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}