{"id":16655,"date":"2010-06-03T23:05:27","date_gmt":"2010-06-03T23:05:27","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=16655"},"modified":"2014-09-25T10:44:14","modified_gmt":"2014-09-25T15:44:14","slug":"dos-anos-de-gobierno-calderon","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/dos-anos-de-gobierno-calderon\/","title":{"rendered":"Dos a\u00f1os de Gobierno &#8211; Calder\u00f3n"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:dos a\u00f1os de gobierno - calder\u00f3n\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:dos a\u00f1os de gobierno - calder\u00f3n\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/2anoscalderon.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot del Gobierno de Felipe Calder\u00f3n con el cual intenta posicionar sus logros y programas de cara al cumplimiento de los primeros dos a\u00f1os de gobierno. La piezas, est\u00e9ticamente, est\u00e1n bien logradas y algunas, como la del agua, son imaginativas y con posibilidades de recordaci\u00f3n y por lo tanto persuasi\u00f3n. Los voceros de los distintos programas es gente com\u00fan y corriente lo que le da gran credibilidad al mensaje. Es interesante resaltar que el gobierno en su esfuerzo de comunicaci\u00f3n le da gran protagonismo al programa y no a los funcionarios, distingui\u00e9ndose, as\u00ed, de esfuerzos de comunicaci\u00f3n m\u00e1s elementales en donde el vocero de la pol\u00edtica es el gobernante mismo, lo cual genera animadversi\u00f3n si no es manejado en forma cuidadosa y estrat\u00e9gica. La comunicaci\u00f3n se dio en su mayor\u00eda durante el a\u00f1o 2009 lo cual le da un sentido pol\u00edtico electoral pues ese a\u00f1o, en julio, se realizar\u00edan las elecciones federales y seguramente el gobierno trataba de propiciar un clima de logros favorable a las aspiraciones del PAN, lo cual, estrat\u00e9gicamente, esta bien pensado.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: dos a\u00f1os de gobierno &#8211; calder\u00f3n [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot del Gobierno de Felipe Calder\u00f3n con el cual intenta posicionar sus logros y programas de cara al cumplimiento de los primeros dos a\u00f1os de gobierno. La piezas, est\u00e9ticamente, est\u00e1n bien logradas y algunas, como la del agua, son imaginativas y con posibilidades [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[268,263,28,36,10,201,11,3],"tags":[259],"class_list":["post-16655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-268","category-ano","category-comunicacion-gobierno","category-de-gobierno","category-geo","category-mexico","category-temas","category-video","tag-felipe-calderon"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/2anoscalderon_thumb.png?fit=405%2C325&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4kD","jetpack-related-posts":[{"id":16689,"url":"https:\/\/estrategica.com.co\/blog\/dos-anos-de-gobierno-calderon-2\/","url_meta":{"origin":16655,"position":0},"title":"Dos A\u00f1os de Gobierno &#8211; Calder\u00f3n","author":"estrategica.com","date":"junio 3, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/24mesescalderon.flv\" width=\"550\" height=\"\" description=\"Dos A\u00f1os de Gobierno - Calder\u00f3n\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Gobierno de Felipe Calder\u00f3n con el cual intenta posicionar sus logros y programas de cara al cumplimiento de los primeros dos a\u00f1os de gobierno.\u2026","rel":"","context":"En \u00ab2008\u00bb","block_context":{"text":"2008","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2008\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/24mesescalderon_thumb.png?fit=426%2C331&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17217,"url":"https:\/\/estrategica.com.co\/blog\/crecimiento-y-empleo-calderon\/","url_meta":{"origin":16655,"position":1},"title":"Crecimiento y Empleo &#8211; Calder\u00f3n","author":"Juliana","date":"junio 20, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/crecimientoyemple.flv\" width=\"550\" height=\"\" description=\"Crecimiento y Empleo - Calder\u00f3n\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Gobierno de Felipe Calder\u00f3n con el cual intenta posicionar sus logros y programas de cara al cumplimiento de los primeros dos a\u00f1os de gobierno. La\u2026","rel":"","context":"En \u00ab2009\u00bb","block_context":{"text":"2009","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2009\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/crecimientoyemple_thumb.png?fit=696%2C532&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17221,"url":"https:\/\/estrategica.com.co\/blog\/crisis-economica-calderon\/","url_meta":{"origin":16655,"position":2},"title":"Crisis Econ\u00f3mica &#8211; Calder\u00f3n","author":"Juliana","date":"junio 20, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/crisiseconomica.flv\" width=\"550\" height=\"\" description=\"Crisis Econ\u00f3mica - Calder\u00f3n\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Gobierno de Felipe Calder\u00f3n con el cual intenta posicionar sus logros y programas de cara al cumplimiento de los primeros dos a\u00f1os de gobierno. La piezas,\u2026","rel":"","context":"En \u00ab2008\u00bb","block_context":{"text":"2008","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2008\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/crisiseconomica_thumb.png?fit=702%2C576&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17256,"url":"https:\/\/estrategica.com.co\/blog\/desastres-naturales-calderon\/","url_meta":{"origin":16655,"position":3},"title":"Desastres Naturales &#8211; Calder\u00f3n","author":"Juliana","date":"septiembre 13, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/desastresnaturales.flv\" width=\"550\" height=\"\" description=\"Desastres Naturales - Calder\u00f3n\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Gobierno de Felipe Calder\u00f3n con el cual intenta posicionar sus logros y programas de cara al cumplimiento de los primeros dos a\u00f1os de gobierno. 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La piezas,\u2026","rel":"","context":"En \u00ab2009\u00bb","block_context":{"text":"2009","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2009\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/diacomun_thumb.png?fit=639%2C407&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17288,"url":"https:\/\/estrategica.com.co\/blog\/educacion-superior-calderon\/","url_meta":{"origin":16655,"position":5},"title":"Educaci\u00f3n Superior &#8211; Calder\u00f3n","author":"Juliana","date":"junio 20, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/educacionsuperior.flv\" width=\"550\" height=\"\" description=\"Educaci\u00f3n Superior - Calder\u00f3n\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto SSpot del Gobierno de Felipe Calder\u00f3n con el cual intenta posicionar sus logros y programas de cara al cumplimiento de los primeros dos a\u00f1os de gobierno. 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