{"id":16984,"date":"2009-11-17T22:32:26","date_gmt":"2009-11-17T22:32:26","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=16984"},"modified":"2014-10-23T15:15:32","modified_gmt":"2014-10-23T20:15:32","slug":"chile-gana-con-frei","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/chile-gana-con-frei\/","title":{"rendered":"Chile gana con Frei"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:chile gana con frei\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:chile gana con frei\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/ChileganaconFrei.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Eduardo Frei a la Presidencia de Chile durante la contienda electoral de 2009. Frei se present\u00f3 avalado con los logros de la Concertaci\u00f3n, especialmente la alta favorabilidad del gobierno de Michelle Bachelet. Sin embargo, dentro de la misma coalici\u00f3n apareci\u00f3 la candidatura de Marco Enr\u00edquez-Ominami, quien recogi\u00f3 el ansia de renovaci\u00f3n de algunos sectores. En medio de esa divisi\u00f3n se abre paso la aspiraci\u00f3n del candidato de la derecha Sebastian Pi\u00f1era. La estrategia de Frei es la de mostrarse juvenil en su aspecto y su equipo, por eso vinculo personas como Sebasti\u00e1n Bowen, y dise\u00f1\u00f3 instrumentos de persuasi\u00f3n con aspecto juvenil y moderno tratando de contrarrestar as\u00ed el hecho de ser uno de los hist\u00f3ricos de la concertaci\u00f3n. Es interesante analizar la tipograf\u00eda, la est\u00e9tica, el formato y la actitud del candidato y las piezas de comunicaci\u00f3n de su campa\u00f1a para dilucidar c\u00f3mo pretende mandar un mensaje de renovaci\u00f3n y modernidad que contrarreste la vulnerabilidad con la que lo debilit\u00f3 Enr\u00edquez-Ominami.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: chile gana con frei [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Eduardo Frei a la Presidencia de Chile durante la contienda electoral de 2009. Frei se present\u00f3 avalado con los logros de la Concertaci\u00f3n, especialmente la alta favorabilidad del gobierno de Michelle Bachelet. Sin embargo, dentro de la misma coalici\u00f3n apareci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,25,34,10,11,3],"tags":[618,274,116],"class_list":["post-16984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-chile","category-electoral","category-geo","category-temas","category-video","tag-eduardo-frei","tag-elecciones-2009","tag-la-concertacion"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/chileganaconfrei_thumb.png?fit=419%2C315&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4pW","jetpack-related-posts":[{"id":18288,"url":"https:\/\/estrategica.com.co\/blog\/yo-creo-en-chile-frei\/","url_meta":{"origin":16984,"position":0},"title":"Yo Creo en Chile &#8211; Frei","author":"Juliana","date":"junio 29, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/yovreoenchile.flv\" width=\"550\" height=\"\" description=\"Yo Creo en Chile - Frei\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Video de la Concertaci\u00f3n, la coalici\u00f3n de partidos pol\u00edticos que ha regido los destinos de Chile desde la salida de Pinochet, en donde se asume el\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/yovreoenchile_thumb.png?fit=625%2C452&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":20301,"url":"https:\/\/estrategica.com.co\/blog\/frei-2010-yo-soy-chile-y-quiero-a-frei\/","url_meta":{"origin":16984,"position":1},"title":"FREI 2010 &#8211; Yo soy Chile y Quiero a Frei","author":"Juliana","date":"febrero 17, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos20102\/FREI2010YosoyChileyquieroaFrei3.flv\" width=\"550\" height=\"\" description=\"FREI 2010 - Yo soy Chile y Quiero a Frei\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto La campa\u00f1a de Eduardo Frei a la Presidencia de Chile durante la contienda electoral de 2010 estuvo marcada por algunos desaf\u00edos que\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/01\/FREI-2010-Yo-soy-Chile-y-quiero-a-Frei-3_thumb.png?fit=514%2C350&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":20187,"url":"https:\/\/estrategica.com.co\/blog\/franja-frei-mundial-en-chile-el-2026\/","url_meta":{"origin":16984,"position":2},"title":"Franja FREI &#8211; Mundial en Chile el 2026","author":"Juliana","date":"febrero 16, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Videos2010\/FranjaFREIMundialenChileel2026.flv\" width=\"550\" height=\"\" description=\"Franja FREI - Mundial en Chile el 2026\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto La campa\u00f1a de Eduardo Frei a la Presidencia de Chile durante la contienda electoral de 2010 estuvo marcada por algunos desaf\u00edos que dificultaron el\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":20966,"url":"https:\/\/estrategica.com.co\/blog\/extranjeros-en-chile-%e2%80%93-voto-subsidio-educativo-%e2%80%93-testimonio-artistas-%e2%80%93-mapuches-%e2%80%93-bebes-frei\/","url_meta":{"origin":16984,"position":3},"title":"Extranjeros en Chile \u2013 Voto Subsidio Educativo \u2013 Testimonio Artistas \u2013 Mapuches \u2013 Bebes &#8211; Frei","author":"Juliana","date":"marzo 28, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_180210\/Franja_Frei_Lunes_11_de_Enero_Todos_por_Frei.flv\" width=\"550\" height=\"\" description=\"Extranjeros en Chile \u2013 Voto Subsidio Educativo \u2013 Testimonio Artistas \u2013 Mapuches \u2013 Bebes - Frei\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto La campa\u00f1a de Eduardo Frei a la Presidencia de Chile durante la contienda electoral de 2010\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/02\/Franja_Frei_Lunes_11_de_Enero_Todos_por_Frei_thumb.png?fit=444%2C294&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":20972,"url":"https:\/\/estrategica.com.co\/blog\/mujeres-%e2%80%93-voto-carabineros-%e2%80%93-manifestacion-todos-por-chile-%e2%80%93-empleado-y-helicoptero-%e2%80%93-artistas-por-frei\/","url_meta":{"origin":16984,"position":4},"title":"Mujeres \u2013 Voto Carabineros \u2013 Manifestaci\u00f3n Todos por Chile \u2013 Empleado y Helic\u00f3ptero \u2013 Artistas por Frei","author":"Juliana","date":"marzo 28, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_180210\/Franja_Frei_sabado_9_Enero_Todos_por_Frei.flv\" width=\"550\" height=\"\" description=\"Mujeres \u2013 Voto Carabineros \u2013 Manifestaci\u00f3n Todos por Chile \u2013 Empleado y Helic\u00f3ptero \u2013 Artistas por Frei \" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto La campa\u00f1a de Eduardo Frei a la Presidencia de Chile durante la contienda electoral\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/02\/Franja_Frei_sabado_9_Enero_Todos_por_Frei_thumb.png?fit=353%2C302&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":20149,"url":"https:\/\/estrategica.com.co\/blog\/franja-frei-testimonio-infancia-y-vida-eduardo-frei-%e2%80%93-jingle-vamos-a-vivir-mejor-%e2%80%93-logros-educacion-publica\/","url_meta":{"origin":16984,"position":5},"title":"Franja FREI &#8211; Testimonio infancia y vida Eduardo Frei \u2013 Jingle Vamos a Vivir Mejor \u2013 Logros Educaci\u00f3n P\u00fablica","author":"Juliana","date":"febrero 15, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Videos2010\/FranjaFREICAP3CompletoDomingo15Noviembre.flv\" width=\"550\" height=\"\" description=\"Franja FREI - Testimonio infancia y vida Eduardo Frei \u2013 Jingle Vamos a Vivir Mejor \u2013 Logros Educaci\u00f3n P\u00fablica \" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto La campa\u00f1a de Eduardo Frei a la Presidencia de Chile durante la\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/01\/Franja-FREI-CAP-3-Completo-Domingo-15-Noviembre_thumb.png?fit=421%2C291&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/16984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=16984"}],"version-history":[{"count":10,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/16984\/revisions"}],"predecessor-version":[{"id":44559,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/16984\/revisions\/44559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/16985"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=16984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=16984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=16984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}