{"id":17920,"date":"2009-10-11T19:41:17","date_gmt":"2009-10-11T19:41:17","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=17920"},"modified":"2014-10-24T16:43:08","modified_gmt":"2014-10-24T21:43:08","slug":"factura-del-agua-pan","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/factura-del-agua-pan\/","title":{"rendered":"Factura del Agua &#8211; PAN"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:factura del agua - pan\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:factura del agua - pan\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/PRInuevoleon.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot del PAN para las elecciones legislativas de 2009 en donde ataca al PRI d\u00e1ndole visibilidad a una situaci\u00f3n presentada en Nuevo Le\u00f3n con la factura del agua el PRI y un subsidio al servicio de acueducto entregado por la administraci\u00f3n en plena campa\u00f1a electoral. La pieza esta bien dise\u00f1ada pero incurre en el error de darle visisibilidad a una actitud muy popular: bajar la factura de servicios p\u00fablicos. Es posible que la pieza hubiera tenido m\u00e1s impacto si solo se muestra como no se ha cobrado el recibo del PRI en 66 meses y no se le ha cancelado el servicio como si le suceder\u00eda a un ciudadano com\u00fan y corriente. Ah\u00ed habr\u00eda habido mayor rentabilidad comunicativa y posiblemente hubiera sido m\u00e1s persuasivo el mensaje.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: factura del agua &#8211; pan [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot del PAN para las elecciones legislativas de 2009 en donde ataca al PRI d\u00e1ndole visibilidad a una situaci\u00f3n presentada en Nuevo Le\u00f3n con la factura del agua el PRI y un subsidio al servicio de acueducto entregado por la administraci\u00f3n en plena campa\u00f1a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[58,34,10,201,29,11,3],"tags":[274,255,261],"class_list":["post-17920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-colegiada","category-electoral","category-geo","category-mexico","category-publicidad-negativa","category-temas","category-video","tag-elecciones-2009","tag-pan","tag-pri"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/prinuevoleon_thumb.png?fit=665%2C514&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4F2","jetpack-related-posts":[{"id":18012,"url":"https:\/\/estrategica.com.co\/blog\/el-pri-de-ayer-pan\/","url_meta":{"origin":17920,"position":0},"title":"El PRI de Ayer &#8211; PAN","author":"Juliana","date":"octubre 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/refuerzoelectoral.flv\" width=\"550\" height=\"\" description=\"El PRI de Ayer - PAN\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del PAN para las elecciones legislativas de 2009 en donde ataca al PRI cuestionando las credenciales de algunos de sus candidatos en algunas regiones de\u2026","rel":"","context":"En \u00abCampa\u00f1a Cuerpo Colegiado\u00bb","block_context":{"text":"Campa\u00f1a Cuerpo Colegiado","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-colegiada\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/refuerzoelectoral_thumb.png?fit=581%2C545&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18157,"url":"https:\/\/estrategica.com.co\/blog\/el-pri-te-convence-a-ti-pan\/","url_meta":{"origin":17920,"position":1},"title":"El PRI te convence a ti? &#8211; PAN","author":"Juliana","date":"octubre 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/spotPRI.flv\" width=\"550\" height=\"\" description=\"El PRI te convence a ti? - PAN\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del PAN para las elecciones legislativas de 2009 en donde retoman el mensaje desarrollado por los spot del PRI para contrarrestarlos mediante declaraciones\u2026","rel":"","context":"En \u00abCampa\u00f1a Cuerpo Colegiado\u00bb","block_context":{"text":"Campa\u00f1a Cuerpo Colegiado","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-colegiada\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/spotpri_thumb.png?fit=701%2C555&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17192,"url":"https:\/\/estrategica.com.co\/blog\/el-consultor-del-pri-pan\/","url_meta":{"origin":17920,"position":2},"title":"El Consultor del PRI &#8211; PAN","author":"Juliana","date":"octubre 13, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/consultorPRI.flv\" width=\"550\" height=\"\" description=\"El Consultor del PRI - PAN\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del PAN para atacar al PRI durante las elecciones parlamentarias de 2009. La pieza trata de generar incertidumbre acerca de un supuesto consultor del PRI,\u2026","rel":"","context":"En \u00abCampa\u00f1a Cuerpo Colegiado\u00bb","block_context":{"text":"Campa\u00f1a Cuerpo Colegiado","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-colegiada\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/consultorpri_thumb.png?fit=678%2C498&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16826,"url":"https:\/\/estrategica.com.co\/blog\/las-manos-en-el-fuego-pan\/","url_meta":{"origin":17920,"position":3},"title":"Las Manos en el Fuego &#8211; PAN","author":"estrategica.com","date":"octubre 13, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/ajustecuentasPRI.flv\" width=\"550\" height=\"\" description=\"Las Manos en el Fuego - PAN\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del PAN para atacar al PRI durante las elecciones parlamentarias de 2009. En la pieza se muestra al Presidente Miguel de la Madrid arrepentido\u2026","rel":"","context":"En \u00abCampa\u00f1a Cuerpo Colegiado\u00bb","block_context":{"text":"Campa\u00f1a Cuerpo Colegiado","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-colegiada\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/ajustecuentaspri_thumb.png?fit=410%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14038,"url":"https:\/\/estrategica.com.co\/blog\/av063\/","url_meta":{"origin":17920,"position":4},"title":"Recuerdas? &#8211; PAN","author":"estrategica.com","date":"abril 17, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av063.flv\" width=\"550\" height=\"\" description=\"Recuerdas? - PAN\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del PAN de cara a las elecciones de 2006 en M\u00e9xico. La pieza es directa contra el PRI con el fin de hacerle recordar en forma visual algunos\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av063_thumb.png?fit=449%2C354&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16048,"url":"https:\/\/estrategica.com.co\/blog\/cumplimiento-pri\/","url_meta":{"origin":17920,"position":5},"title":"Cumplimiento &#8211; PRI","author":"Juliana","date":"junio 12, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico_otros\/RV0057909.flv\" width=\"550\" height=\"\" description=\"Cumplimiento - PRI\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del PRI de M\u00e9xico para las Elecciones Federales de 2009. En esta contienda se elegir\u00e1n 500 diputados federales. El spot que vemos posiciona un mensaje positivo que gira\u2026","rel":"","context":"En \u00abCampa\u00f1a Cuerpo Colegiado\u00bb","block_context":{"text":"Campa\u00f1a Cuerpo Colegiado","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-colegiada\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/rv0057909_thumb.png?fit=398%2C296&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/17920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=17920"}],"version-history":[{"count":5,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/17920\/revisions"}],"predecessor-version":[{"id":44703,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/17920\/revisions\/44703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/17921"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=17920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=17920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=17920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}