{"id":18472,"date":"2009-08-01T18:54:50","date_gmt":"2009-08-01T18:54:50","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=18472"},"modified":"2014-11-20T11:06:14","modified_gmt":"2014-11-20T16:06:14","slug":"cundinamarca-merece-mas-ardila","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/cundinamarca-merece-mas-ardila\/","title":{"rendered":"Cundinamarca Merece M\u00e1s &#8211; Ardila"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:cundinamarca merece m\u00e1s - ardila\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:cundinamarca merece m\u00e1s - ardila\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/BeccassinoPabloArdilaGobernacion.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">La campa\u00f1a de Pablo Ardila a la Gobernaci\u00f3n de Cundinamarca en el a\u00f1o 2003 realiz\u00f3 un ejercicio de precampa\u00f1a que se apoyo en el peri\u00f3dico EL ESPACIO, de propiedad de la familia del candidato, y la publicaci\u00f3n de un libro en cuya promoci\u00f3n se posicionaran algunos conceptos que serian desarrollados durante la campa\u00f1a propiamente dicha. La estrategia era mostrar a Pablo como un candidato nuevo, moderno e independiente que oxigenar\u00eda el entorno pol\u00edtico del lugar, todo esto impulsado por un esfuerzo financiero grande y, en algunos momentos, demasiado ostentoso. El slogan de \u201cCundinamarca Merece M\u00e1s\u201d se convirti\u00f3 en el grito de batalla durante la contienda. La toma de pueblos con bandas musicales, parques infantiles e instrumentos de BTL llamaban la atenci\u00f3n y generaban conmoci\u00f3n en la tranquilidad de los pueblos cundinamarqueses. La publicidad focalizada y cambiante al ritmo de los tiempos y las coyunturas de campa\u00f1a fueron interesantes pero as\u00ed mismo costosas, ejemplo de estas acciones eran las vallas que anunciaban, en forma cambiante los d\u00edas que faltaban para terminar con \u201cla vieja clase pol\u00edtica\u201d. La campa\u00f1a m\u00e1s que persuasiva fue apabullante, los slogans y los instrumentos publicitarios remplazaron las propuestas claras y los programas bien comunicados. Sin embargo, sus adversarios tampoco lo hicieron y en medio de esa algarab\u00eda se impuso el que m\u00e1s algarab\u00eda hizo. Al final Ardila obtuvo el triunfo sobre las aspiraciones de Fernando Ram\u00edrez y Julio Cesar Turbay Quintero.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: cundinamarca merece m\u00e1s &#8211; ardila [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto La campa\u00f1a de Pablo Ardila a la Gobernaci\u00f3n de Cundinamarca en el a\u00f1o 2003 realiz\u00f3 un ejercicio de precampa\u00f1a que se apoyo en el peri\u00f3dico EL ESPACIO, de propiedad de la familia del candidato, y la publicaci\u00f3n de un libro en cuya promoci\u00f3n se [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[59,62,34,10,11,3],"tags":[393,124,643],"class_list":["post-18472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-uninominal","category-colombia","category-electoral","category-geo","category-temas","category-video","tag-angel-beccassino","tag-elecciones-2003","tag-pablo-ardila"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/beccassinopabloardilagobernacion_thumb.png?fit=685%2C471&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4NW","jetpack-related-posts":[{"id":18428,"url":"https:\/\/estrategica.com.co\/blog\/el-espacio-cundinamarca-merece-mas-ardila\/","url_meta":{"origin":18472,"position":0},"title":"El Espacio &#8211; 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