{"id":18572,"date":"2009-09-23T14:41:02","date_gmt":"2009-09-23T14:41:02","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=18572"},"modified":"2014-11-06T12:11:16","modified_gmt":"2014-11-06T17:11:16","slug":"el-gato-y-el-pajarito-maluf","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/el-gato-y-el-pajarito-maluf\/","title":{"rendered":"El Gato y el Pajarito &#8211; Maluf"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:el gato y el pajarito - maluf\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:el gato y el pajarito - maluf\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/MalufGatoyPassarinho.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Paulo Maluf  a la gobernaci\u00f3n de Sao Paulo, en la contienda electoral de 1998. Maluf es un acaudalado empresario que participa activamente en la pol\u00edtica de Sao Paulo. Fue Alcalde de Sao Paulo en dos oportunidades, Secretario de Transporte, Gobernador el Estado y Diputado Federal. En 1998 se lanza nuevamente por la Gobernaci\u00f3n compitiendo contra Mario Covas. Maluf es acusado de corrupci\u00f3n durante la contienda y spot que vemos, h\u00e1bilmente dise\u00f1ado por Duda Mendonca, trata de contrarrestar la incertidumbre que genera su nombre con la simbolog\u00eda del gato que quiere devorar al canario. La pieza pretende mostrar como la aprensi\u00f3n del canario es injustificada. El concepto es atractivo y llama la atenci\u00f3n, y el prop\u00f3sito estrat\u00e9gico que se busca se logra, es decir, generar duda con respecto a la fama que precede al candidato.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: el gato y el pajarito &#8211; maluf [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Paulo Maluf a la gobernaci\u00f3n de Sao Paulo, en la contienda electoral de 1998. Maluf es un acaudalado empresario que participa activamente en la pol\u00edtica de Sao Paulo. Fue Alcalde de Sao Paulo en dos oportunidades, Secretario [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[60,59,34,10,11,3],"tags":[232,645],"class_list":["post-18572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brazil","category-campana-uninominal","category-electoral","category-geo","category-temas","category-video","tag-elecciones-1998","tag-paulo-maluf"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/malufgatoypassarinho_thumb.png?fit=566%2C494&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4Py","jetpack-related-posts":[{"id":18564,"url":"https:\/\/estrategica.com.co\/blog\/tiro-al-blanco-maluf\/","url_meta":{"origin":18572,"position":0},"title":"Tiro al Blanco &#8211; Maluf","author":"estrategica.com","date":"agosto 18, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/MalufAlvo.flv\" width=\"550\" height=\"\" description=\"Tiro al Blanco - Maluf\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Paulo Maluf a la gobernaci\u00f3n de Sao Paulo, en la contienda electoral de 1998. Maluf es un acaudalado empresario que participa activamente\u2026","rel":"","context":"En \u00abBrazil\u00bb","block_context":{"text":"Brazil","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/brazil\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/malufalvo_thumb.png?fit=605%2C509&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":27850,"url":"https:\/\/estrategica.com.co\/blog\/programageraldoalckmin27092010tarde\/","url_meta":{"origin":18572,"position":1},"title":"Franja Electoral &#8211; Alckmin","author":"Juliana","date":"abril 28, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20110228\/ProgramaGeraldoAlckmin27092010Tarde.flv\" width=\"550\" height=\"\" description= \"Franja Electoral - Alckmin\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Geraldo Alckmin a la Gobernaci\u00f3n de Sao Paulo, en las elecciones de 2010. 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Esa gobernaci\u00f3n es una de las m\u00e1s importantes y\u2026","rel":"","context":"En \u00ab2010\u00bb","block_context":{"text":"2010","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2010\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2011\/04\/ProgramaGeraldoAlckmin30082010Noite_thumb.png?fit=811%2C442&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":27863,"url":"https:\/\/estrategica.com.co\/blog\/programageraldoalckmin27082010tarde\/","url_meta":{"origin":18572,"position":3},"title":"Franja Electoral &#8211; Alckmin","author":"Juliana","date":"abril 28, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20110228\/ProgramaGeraldoAlckmin27082010Tarde.flv\" width=\"550\" height=\"\" description= \"Franja Electoral - Alckmin\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Geraldo Alckmin a la Gobernaci\u00f3n de Sao Paulo, en las elecciones de 2010. 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