{"id":18580,"date":"2009-07-24T21:21:08","date_gmt":"2009-07-24T21:21:08","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=18580"},"modified":"2014-11-20T11:28:47","modified_gmt":"2014-11-20T16:28:47","slug":"logros-de-gestion-marta-pt-2","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/logros-de-gestion-marta-pt-2\/","title":{"rendered":"Logros de Gesti\u00f3n &#8211; Marta PT"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:logros de gesti\u00f3n - marta pt\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:logros de gesti\u00f3n - marta pt\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/MartaCeuPT.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Marta busca la reelecci\u00f3n en la alcald\u00eda de Sao Paulo a la cual fue elegida, inicialmente, en el a\u00f1o 2000. La campa\u00f1a que vemos hace relaci\u00f3n a la contienda de 2004 en donde la candidata enfrenta a Jos\u00e9 Serra. La confrontaci\u00f3n se focaliza, en el caso de Marta, hac\u00eda lo que se hizo durante su gesti\u00f3n, y en el  caso de Serra, hac\u00eda lo que le falt\u00f3 por hacer a la mandataria. La campa\u00f1a de Serra fue tan efectiva, especialmente por el apoyo de la mayor\u00eda de los medios de comunicaci\u00f3n, que algunos spot de Marta comenzaron a defenderse, lo cual, dicho sea de paso, es un error pues la agenda de la campa\u00f1a la empieza a marcar el otro. El spot que vemos posiciona la gesti\u00f3n de la candidata a la cabeza del municipio. La pieza trata de mostrar los logros de gesti\u00f3n en forma alegre y emotiva. Al final Marta obtuvo 2,7 millones de votos (45% del total) en la segunda ronda y es derrotado por Jos\u00e9 Serra (600 mil votos m\u00e1s de Marta). F\u00fatbol La gesti\u00f3n de Marta al frente de la alcald\u00eda alcanz\u00f3 grandes logros como la recuperaci\u00f3n de zonas verdes de la ciudad, desarrollo importantes iniciativas en infraestructura, en transporte urbano y escolar y en educaci\u00f3n, especialmente los Centros Educativos Unificados. La campa\u00f1a fue dise\u00f1ada y desarrollada por el famoso publicista Duda Mendonca.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: logros de gesti\u00f3n &#8211; marta pt [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Marta busca la reelecci\u00f3n en la alcald\u00eda de Sao Paulo a la cual fue elegida, inicialmente, en el a\u00f1o 2000. La campa\u00f1a que vemos hace relaci\u00f3n a la contienda de 2004 en donde la candidata enfrenta a Jos\u00e9 Serra. La confrontaci\u00f3n se focaliza, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[60,59,34,10,11,3],"tags":[642,196,641,109,594],"class_list":["post-18580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brazil","category-campana-uninominal","category-electoral","category-geo","category-temas","category-video","tag-duda-mendonca","tag-elecciones-2006","tag-marta-suplicy","tag-partido-de-los-trabajadores","tag-pt"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/martaceupt_thumb.png?fit=578%2C507&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4PG","jetpack-related-posts":[{"id":18590,"url":"https:\/\/estrategica.com.co\/blog\/logros-de-gestion-marta-pt\/","url_meta":{"origin":18580,"position":0},"title":"Logros de Gesti\u00f3n &#8211; Marta PT","author":"Juliana","date":"julio 24, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/MartaSaoPaulo.flv\" width=\"550\" height=\"\" description=\"Logros de Gesti\u00f3n - Marta PT\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Marta busca la reelecci\u00f3n en la alcald\u00eda de Sao Paulo a la cual fue elegida, inicialmente, en el a\u00f1o 2000. La campa\u00f1a que vemos hace relaci\u00f3n\u2026","rel":"","context":"En \u00abBrazil\u00bb","block_context":{"text":"Brazil","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/brazil\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/martasaopaulo_thumb.png?fit=559%2C398&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18584,"url":"https:\/\/estrategica.com.co\/blog\/futbol-marta-pt\/","url_meta":{"origin":18580,"position":1},"title":"F\u00fatbol &#8211; Marta PT","author":"Juliana","date":"julio 24, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/MartaFutebolPT.flv\" width=\"550\" height=\"\" description=\"F\u00fatbol - Marta PT\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Marta busca la reelecci\u00f3n en la alcald\u00eda de Sao Paulo a la cual fue elegida, inicialmente, en el a\u00f1o 2000. La campa\u00f1a que vemos hace relaci\u00f3n a la\u2026","rel":"","context":"En \u00abBrazil\u00bb","block_context":{"text":"Brazil","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/brazil\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/martafutebolpt_thumb.png?fit=630%2C456&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":20002,"url":"https:\/\/estrategica.com.co\/blog\/embarazadas-pt-lula\/","url_meta":{"origin":18580,"position":2},"title":"Embarazadas &#8211; PT &#8211; Lula","author":"Juliana","date":"mayo 16, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Videos2010\/Comercial_PT___Grvidas.flv\" width=\"550\" height=\"\" description=\"Embarazadas - PT - Lula\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Ignacio Lula da Silva, durante la contienda electoral de 2002. Era la cuarta campa\u00f1a presidencial que hacia Lula luego de haber\u2026","rel":"","context":"En \u00abBrazil\u00bb","block_context":{"text":"Brazil","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/brazil\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/05\/Comercial_PT___Grvidas_thumb.png?fit=697%2C446&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18528,"url":"https:\/\/estrategica.com.co\/blog\/yo-soy-del-pt-lula\/","url_meta":{"origin":18580,"position":3},"title":"Yo Soy del PT &#8211; Lula","author":"estrategica.com","date":"agosto 17, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/EuSouoPT.flv\" width=\"550\" height=\"\" description=\"Yo Soy del PT - Lula\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Ignacio Lula da Silva, durante la contienda electoral de 2002. Era la cuarta campa\u00f1a presidencial que hacia Lula luego de\u2026","rel":"","context":"En \u00abBrazil\u00bb","block_context":{"text":"Brazil","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/brazil\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/eusouopt_thumb.png?fit=642%2C508&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":19892,"url":"https:\/\/estrategica.com.co\/blog\/abertura_do__programa_de_lula_em_2002\/","url_meta":{"origin":18580,"position":4},"title":"Presentaci\u00f3n del Programa del PT &#8211; Lula","author":"Juliana","date":"junio 3, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Videos2010\/Abertura_do__Programa_de_Lula_em_2002.flv\" width=\"550\" height=\"\" description=\"Presentaci\u00f3n del Programa del PT - Lula\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Video de la campa\u00f1a de Lu\u00eds Ignacio Lula da Silva, durante la contienda electoral de 2002. Era la cuarta campa\u00f1a presidencial que hacia Lula luego\u2026","rel":"","context":"En \u00abBrazil\u00bb","block_context":{"text":"Brazil","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/brazil\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/01\/Abertura_do__Programa_de_Lula_em_2002_thumb.png?fit=350%2C252&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":34833,"url":"https:\/\/estrategica.com.co\/blog\/marcha30anosdopt\/","url_meta":{"origin":18580,"position":5},"title":"Marcha 30 a\u00f1os del PT &#8211; Dilma","author":"Juliana","date":"julio 30, 2012","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20111213\/Marcha30anosdoPT.flv\" width=\"550\" height=\"\" description=\"Marcha 30 a\u00f1os del PT - Dilma\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Dilma Rousseff a la Presidencia de Brasil, durante la contienda de 2010, a nombre del Partido de los Trabajadores, PT.\u2026","rel":"","context":"En \u00ab2010\u00bb","block_context":{"text":"2010","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2010\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2012\/07\/Marcha30anosdoPT_thumb.png?fit=962%2C486&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/18580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=18580"}],"version-history":[{"count":7,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/18580\/revisions"}],"predecessor-version":[{"id":44928,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/18580\/revisions\/44928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/18581"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=18580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=18580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=18580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}