{"id":18650,"date":"2009-07-11T14:26:36","date_gmt":"2009-07-11T14:26:36","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=18650"},"modified":"2014-11-27T16:20:49","modified_gmt":"2014-11-27T21:20:49","slug":"balas-y-tizas-acuerdo-civico-y-social","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/balas-y-tizas-acuerdo-civico-y-social\/","title":{"rendered":"Balas y Tizas &#8211; Acuerdo C\u00edvico y Social"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:balas y tizas - acuerdo c\u00edvico y social\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:balas y tizas - acuerdo c\u00edvico y social\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Acuerdo_vico_y_Social_Spot_de_Campaala.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a del Acuerdo C\u00edvico y Social, ACyS, a las elecciones legislativas de 2009. El ACyS es una alianza electoral entre la Uni\u00f3n C\u00edvica Radical, la Coalici\u00f3n C\u00edvica y el Partido Socialista de cara a esas elecciones y con el fin de capitalizar la oposici\u00f3n al gobiernote N\u00e9stor y Cristina Kirchner. La vocer\u00eda de la campa\u00f1a recay\u00f3 principalmente en la figura de Elisa Carri\u00f3, aunque los candidatos tambi\u00e9n fueron visibles al ciudadano. La estrategia es contestataria y de compromiso. Las piezas oscilan entre criticar a los Kirchner y de Narv\u00e1ez como m\u00e1s de lo mismo y a invitar a tomar partido por una opci\u00f3n fresca e independiente como la que encarna el Acuerdo. Sin lugar a dudas las piezas de comunicaci\u00f3n m\u00e1s acertadas son la de la bala que se convierte en tiza y la de aquellos ciudadanos tras las rejas por culpa de la inseguridad ciudadana. Las piezas, en general, est\u00e1n bien concebidas estrat\u00e9gicamente y bien desarrolladas, sin embargo, la mayor\u00eda no ten\u00eda una aptitud clara de recordaci\u00f3n, como si la tuvieron algunas campa\u00f1as de adversarios electorales como es el caso de Francisco de Narv\u00e1ez. El spot que vemos busca propiciar aportes para la financiaci\u00f3n de partido a trav\u00e9s del env\u00edo de mensajes de texto con la palabra \u201cfuturo\u201d. La pieza, realmente, no es atractiva ni genera persuasi\u00f3n, se hubiera podido dise\u00f1ar una pieza m\u00e1s emocional para propiciar la financiaci\u00f3n.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: balas y tizas &#8211; acuerdo c\u00edvico y social [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a del Acuerdo C\u00edvico y Social, ACyS, a las elecciones legislativas de 2009. El ACyS es una alianza electoral entre la Uni\u00f3n C\u00edvica Radical, la Coalici\u00f3n C\u00edvica y el Partido Socialista de cara a esas elecciones y con [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[24,58,34,10,11,3],"tags":[636,274,137],"class_list":["post-18650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-argentina","category-campana-colegiada","category-electoral","category-geo","category-temas","category-video","tag-acuerdo-civico-y-social","tag-elecciones-2009","tag-elisa-carrio"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/acuerdo_vico_y_social_spot_de_campaala_thumb.png?fit=663%2C423&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4QO","jetpack-related-posts":[{"id":19039,"url":"https:\/\/estrategica.com.co\/blog\/dos-caras-de-una-misma-moneda-acuerdo-civico-y-social\/","url_meta":{"origin":18650,"position":0},"title":"Dos caras de una misma moneda &#8211; Acuerdo C\u00edvico y Social","author":"Juliana","date":"julio 12, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/sejuntan.flv\" width=\"550\" height=\"\" description=\"Dos caras de una misma moneda - Acuerdo C\u00edvico y Social\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a del Acuerdo C\u00edvico y Social, ACyS, a las elecciones legislativas de 2009. 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