{"id":18698,"date":"2009-07-03T17:23:14","date_gmt":"2009-07-03T17:23:14","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=18698"},"modified":"2014-12-19T12:17:43","modified_gmt":"2014-12-19T17:17:43","slug":"en-pocos-dias-larranaga","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/en-pocos-dias-larranaga\/","title":{"rendered":"En pocos d\u00edas &#8211; Larra\u00f1aga"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:en pocos d\u00edas - larra\u00f1aga\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:en pocos d\u00edas - larra\u00f1aga\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Contamos_Contigo.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n negativa estuvo dirigida contra Jos\u00e9 M\u00fajica y trat\u00f3 de marcar su mensaje en torno a las propuestas. Su est\u00e9tica estuvo marcada en la juventud y su discurso era cercano tratando de construir confianza con el elector a la vez que se mostraba como un candidato asequible. Su estrategia giraba en torno a capturar el centro mostr\u00e1ndose menos radical que el expresidente Lacalle y criticando burlonamente a Jos\u00e9 M\u00fajica. El spot que vemos sigue en la l\u00ednea de emocionalidad que trato de capitalizar Larra\u00f1aga, en este caso, en beneficio de su lista parlamentaria. Es una pieza bien producida, bien desarrollada y emocionalmente bien comunicada.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: en pocos d\u00edas &#8211; larra\u00f1aga [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n negativa estuvo dirigida contra Jos\u00e9 M\u00fajica y trat\u00f3 de marcar su mensaje en torno a las propuestas. Su est\u00e9tica estuvo [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[24,57,34,10,11,3],"tags":[274,625,626],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/contamos_contigo_thumb.png?fit=557%2C401&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4RA","jetpack-related-posts":[{"id":18905,"url":"https:\/\/estrategica.com.co\/blog\/me-tienen-podrido-con-la-delincuencia-larranaga\/","url_meta":{"origin":18698,"position":0},"title":"Me tienen podrido con la delincuencia &#8211; Larra\u00f1aga","author":"Juliana","date":"julio 7, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Mujica_Me_tienen_podrido_con_la_delincuencia.flv\" width=\"550\" height=\"\" description=\"Me tienen podrido con la delincuencia - Larra\u00f1aga\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/mujica_me_tienen_podrido_con_la_delincuencia_thumb.png?fit=479%2C364&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18910,"url":"https:\/\/estrategica.com.co\/blog\/%c2%bfyo-presidente-larranaga\/","url_meta":{"origin":18698,"position":1},"title":"\u00bfYo Presidente? &#8211; Larra\u00f1aga","author":"Juliana","date":"julio 7, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Mujica_Yo_Presidente.flv\" width=\"550\" height=\"\" description=\"\u00bfYo Presidente? - Larra\u00f1aga\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n negativa estuvo dirigida contra\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/mujica_yo_presidente_thumb.png?fit=541%2C470&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18743,"url":"https:\/\/estrategica.com.co\/blog\/oportunidades-para-los-jovenes-larranaga\/","url_meta":{"origin":18698,"position":2},"title":"Oportunidades para los J\u00f3venes &#8211; Larra\u00f1aga","author":"Juliana","date":"julio 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Enrique_oportunidades_para_los_jvenes.flv\" width=\"550\" height=\"\" description=\"Oportunidades para los J\u00f3venes - Larra\u00f1aga\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n negativa estuvo\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/enrique_oportunidades_para_los_jvenes_thumb.png?fit=553%2C423&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18812,"url":"https:\/\/estrategica.com.co\/blog\/mirarte-a-los-ojos-larranaga\/","url_meta":{"origin":18698,"position":3},"title":"Mirarte a los Ojos &#8211; Larra\u00f1aga","author":"Juliana","date":"julio 7, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Jorge_comercial_de_tv.flv\" width=\"550\" height=\"\" description=\"Mirarte a los Ojos - Larra\u00f1aga\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n negativa estuvo\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/jorge_comercial_de_tv_thumb.png?fit=678%2C526&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":19007,"url":"https:\/\/estrategica.com.co\/blog\/quiero-a-mi-presidente-larranaga\/","url_meta":{"origin":18698,"position":4},"title":"Quiero a mi Presidente &#8211; Larra\u00f1aga","author":"Juliana","date":"julio 7, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Quiero_a_mi_paPresidente.flv\" width=\"550\" height=\"\" description=\"Quiero a mi Presidente - Larra\u00f1aga\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n negativa estuvo\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/quiero_a_mi_papresidente_thumb.png?fit=587%2C478&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":19026,"url":"https:\/\/estrategica.com.co\/blog\/navidad-larranaga\/","url_meta":{"origin":18698,"position":5},"title":"Navidad &#8211; Larra\u00f1aga","author":"Juliana","date":"julio 7, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Saludo_Fin_de_aga.flv\" width=\"550\" height=\"\" description=\"Navidad - Larra\u00f1aga\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n negativa estuvo dirigida contra Jos\u00e9\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/saludo_fin_de_aga_thumb.png?fit=686%2C576&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/18698"}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=18698"}],"version-history":[{"count":7,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/18698\/revisions"}],"predecessor-version":[{"id":45174,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/18698\/revisions\/45174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/18699"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=18698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=18698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=18698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}