{"id":18838,"date":"2009-07-10T16:05:53","date_gmt":"2009-07-10T16:05:53","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=18838"},"modified":"2014-12-12T15:04:35","modified_gmt":"2014-12-12T20:04:35","slug":"para-ganarle-al-frente-lacalle","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/para-ganarle-al-frente-lacalle\/","title":{"rendered":"Para ganarle al Frente &#8211; Lacalle"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:para ganarle al frente - lacalle\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:para ganarle al frente - lacalle\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Lacalle_El_mejor_candidato_para_ganarle_al_Frente.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a del expresidentes Lu\u00eds Alberto Lacalle durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n es cl\u00e1sica en su formato y la vocer\u00eda la tiene, en muchos casos, el mismo candidato, quien se dirige a su militancia en forma desabrochada y directa. En otros spot aparecen algunos j\u00f3venes hablando de sus inquietudes y expresando su intenci\u00f3n de sumarse al proyecto Lacallista. De toda la comunicaci\u00f3n de la consulta interna sin lugar a dudas el mejor es el spot de seguridad en donde los ciudadanos aparecen tras las rejas. Un recurso cotidiano que posiciona una realidad sensible muy bien desarrollada y con una atractiva vocaci\u00f3n de recordaci\u00f3n. Es interesante resaltar el tono emocional de la campa\u00f1a interna de Lacalle que se acentuaba con el cumbiero baile de Qki y la m\u00fasica del \u00abPuma\u00bb Rodr\u00edguez con el que se sensibilizaban los actos de campa\u00f1a. Es importante mencionar tambi\u00e9n el informativo QkiTV con el cual se informaban las acciones de Lacalle y las distintas posiciones que adoptaba durante el desarrollo de la contienda. El desaf\u00edo de las elecciones generales es la de minimizar la percepci\u00f3n de derechista y tratar de persuadir los sectores poblacionales del centro del espectro pol\u00edtico.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: para ganarle al frente &#8211; lacalle [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a del expresidentes Lu\u00eds Alberto Lacalle durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n es cl\u00e1sica en su formato y la vocer\u00eda la tiene, en muchos casos, el mismo candidato, quien [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,10,11,450,3],"tags":[274,628,626],"class_list":["post-18838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-geo","category-temas","category-uruguay","category-video","tag-elecciones-2009","tag-luis-alberto-lacalle","tag-partido-nacional"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/lacalle_el_mejor_candidato_para_ganarle_al_frente_thumb.png?fit=893%2C635&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4TQ","jetpack-related-posts":[{"id":18846,"url":"https:\/\/estrategica.com.co\/blog\/creer-para-crecer-lacalle\/","url_meta":{"origin":18838,"position":0},"title":"Creer para Crecer &#8211; Lacalle","author":"Juliana","date":"julio 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Lacalle_Presidente_1989.flv\" width=\"550\" height=\"\" description=\"Creer para Crecer - Lacalle\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Alberto Lacalle a las elecciones presidenciales de 1989 a nombre de Frente Nacional. Lacalle logr\u00f3 hacer una campa\u00f1a cercana con un\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/lacalle_presidente_1989_thumb.png?fit=819%2C663&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17515,"url":"https:\/\/estrategica.com.co\/blog\/el-logotipo-de-campana-lacalle\/","url_meta":{"origin":18838,"position":1},"title":"El Logotipo de Campa\u00f1a &#8211; Lacalle","author":"Juliana","date":"octubre 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/Lacalle_Logo_laser_1989.flv\" width=\"550\" height=\"\" description=\"El Logotipo de Campa\u00f1a - Lacalle\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Alberto Lacalle a las elecciones presidenciales de 1989 a nombre de Frente Nacional. Lacalle logr\u00f3 hacer una campa\u00f1a cercana con\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/lacalle_logo_laser_1989_thumb.png?fit=629%2C495&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17510,"url":"https:\/\/estrategica.com.co\/blog\/las-drogas-y-los-chicos-lacalle\/","url_meta":{"origin":18838,"position":2},"title":"Las drogas y los chicos &#8211; Lacalle","author":"Juliana","date":"octubre 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/Lacalle_habla_de_las_drogas_con_sus_hijos.flv\" width=\"550\" height=\"\" description=\"Las drogas y los chicos - Lacalle\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Alberto Lacalle a las elecciones presidenciales de 1989 a nombre de Frente Nacional. Lacalle logr\u00f3 hacer una campa\u00f1a cercana\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/lacalle_habla_de_las_drogas_con_sus_hijos_thumb.png?fit=634%2C546&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18977,"url":"https:\/\/estrategica.com.co\/blog\/el-presidente-de-todos-lacalle\/","url_meta":{"origin":18838,"position":3},"title":"El Presidente de todos &#8211; Lacalle","author":"Juliana","date":"julio 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Presidente_de_todos_1989.flv\" width=\"550\" height=\"\" description=\"El Presidente de todos - Lacalle\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Alberto Lacalle a las elecciones presidenciales de 1989 a nombre de Frente Nacional. Lacalle logr\u00f3 hacer una campa\u00f1a cercana con\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/presidente_de_todos_1989_thumb.png?fit=522%2C443&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18667,"url":"https:\/\/estrategica.com.co\/blog\/caravana-lacalle\/","url_meta":{"origin":18838,"position":4},"title":"Caravana &#8211; Lacalle","author":"Juliana","date":"julio 12, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Caravana_Campaa_1989.flv\" width=\"550\" height=\"\" description=\"Caravana - Lacalle\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Alberto Lacalle a las elecciones presidenciales de 1989 a nombre de Frente Nacional. Lacalle logr\u00f3 hacer una campa\u00f1a cercana con un mensaje de\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/caravana_campaa_1989_thumb.png?fit=688%2C515&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18693,"url":"https:\/\/estrategica.com.co\/blog\/decidite-ajedrez-lacalle\/","url_meta":{"origin":18838,"position":5},"title":"Decidite &#8211; Ajedrez &#8211; Lacalle","author":"Juliana","date":"julio 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Decidite_Lacalle_Televisin_Uruguaya.flv\" width=\"550\" height=\"\" description=\"Decidite - Ajedrez - Lacalle\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Alberto Lacalle a las elecciones presidenciales de 1989 a nombre de Frente Nacional. Lacalle logr\u00f3 hacer una campa\u00f1a cercana con un\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/decidite_lacalle_televisin_uruguaya_thumb.png?fit=623%2C538&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/18838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=18838"}],"version-history":[{"count":6,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/18838\/revisions"}],"predecessor-version":[{"id":45042,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/18838\/revisions\/45042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/18839"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=18838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=18838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=18838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}