{"id":18850,"date":"2009-07-07T13:24:56","date_gmt":"2009-07-07T13:24:56","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=18850"},"modified":"2014-12-19T11:23:06","modified_gmt":"2014-12-19T16:23:06","slug":"un-pais-mas-seguro-lacalle","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/un-pais-mas-seguro-lacalle\/","title":{"rendered":"Un pa\u00eds m\u00e1s seguro &#8211; Lacalle"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:un pa\u00eds m\u00e1s seguro - lacalle\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:un pa\u00eds m\u00e1s seguro - lacalle\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Lacalle_Un_pas_ms_seguro.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a del expresidentes Lu\u00eds Alberto Lacalle durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n es cl\u00e1sica en su formato y la vocer\u00eda la tiene, en muchos casos, el mismo candidato, quien se dirige a su militancia en forma desabrochada y directa. En otros spot aparecen algunos j\u00f3venes hablando de sus inquietudes y expresando su intenci\u00f3n de sumarse al proyecto Lacallista. De toda la comunicaci\u00f3n de la consulta interna sin lugar a dudas el mejor es el spot de seguridad en donde los ciudadanos aparecen tras las rejas. Un recurso cotidiano que posiciona una realidad sensible muy bien desarrollada y con una atractiva vocaci\u00f3n de recordaci\u00f3n. Es interesante resaltar el tono emocional de la campa\u00f1a interna de Lacalle que se acentuaba con el cumbiero baile de Qki y la m\u00fasica del \u00abPuma\u00bb Rodr\u00edguez con el que se sensibilizaban los actos de campa\u00f1a. Es importante mencionar tambi\u00e9n el informativo QkiTV con el cual se informaban las acciones de Lacalle y las distintas posiciones que adoptaba durante el desarrollo de la contienda. El desaf\u00edo de las elecciones generales es la de minimizar la percepci\u00f3n de derechista y tratar de persuadir los sectores poblacionales del centro del espectro pol\u00edtico.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: un pa\u00eds m\u00e1s seguro &#8211; lacalle [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a del expresidentes Lu\u00eds Alberto Lacalle durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n es cl\u00e1sica en su formato y la vocer\u00eda la tiene, en muchos casos, el mismo candidato, quien [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,10,11,450,3],"tags":[274,628,626],"class_list":["post-18850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-geo","category-temas","category-uruguay","category-video","tag-elecciones-2009","tag-luis-alberto-lacalle","tag-partido-nacional"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/lacalle_un_pas_ms_seguro_thumb.png?fit=758%2C492&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4U2","jetpack-related-posts":[{"id":19092,"url":"https:\/\/estrategica.com.co\/blog\/tu-voto-importa-lacalle\/","url_meta":{"origin":18850,"position":0},"title":"Tu voto importa &#8211; Lacalle","author":"Juliana","date":"julio 7, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Tu_voto_importa.flv\" width=\"550\" height=\"\" description=\"Tu voto importa - Lacalle\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a del expresidentes Lu\u00eds Alberto Lacalle durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. 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