{"id":19039,"date":"2009-07-12T16:25:53","date_gmt":"2009-07-12T16:25:53","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=19039"},"modified":"2014-11-27T10:09:56","modified_gmt":"2014-11-27T15:09:56","slug":"dos-caras-de-una-misma-moneda-acuerdo-civico-y-social","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/dos-caras-de-una-misma-moneda-acuerdo-civico-y-social\/","title":{"rendered":"Dos caras de una misma moneda &#8211; Acuerdo C\u00edvico y Social"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:dos caras de una misma moneda - acuerdo c\u00edvico y social\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:dos caras de una misma moneda - acuerdo c\u00edvico y social\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/sejuntan.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a del Acuerdo C\u00edvico y Social, ACyS, a las elecciones legislativas de 2009. El ACyS es una alianza electoral entre la Uni\u00f3n C\u00edvica Radical, la Coalici\u00f3n C\u00edvica y el Partido Socialista de cara a esas elecciones y con el fin de capitalizar la oposici\u00f3n al gobiernote N\u00e9stor y Cristina Kirchner. La vocer\u00eda de la campa\u00f1a recay\u00f3 principalmente en la figura de Elisa Carri\u00f3, aunque los candidatos tambi\u00e9n fueron visibles al ciudadano. La estrategia es contestataria y de compromiso. Las piezas oscilan entre criticar a los Kirchner y de Narv\u00e1ez como m\u00e1s de lo mismo y a invitar a tomar partido por una opci\u00f3n fresca e independiente como la que encarna el Acuerdo. Sin lugar a dudas las piezas de comunicaci\u00f3n m\u00e1s acertadas son la de la bala que se convierte en tiza y la de aquellos ciudadanos tras las rejas por culpa de la inseguridad ciudadana. Las piezas, en general, est\u00e1n bien concebidas estrat\u00e9gicamente y bien desarrolladas, sin embargo, la mayor\u00eda no ten\u00eda una aptitud clara de recordaci\u00f3n, como si la tuvieron algunas campa\u00f1as de adversarios electorales como es el caso de Francisco de Narv\u00e1ez.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: dos caras de una misma moneda &#8211; acuerdo c\u00edvico y social [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a del Acuerdo C\u00edvico y Social, ACyS, a las elecciones legislativas de 2009. El ACyS es una alianza electoral entre la Uni\u00f3n C\u00edvica Radical, la Coalici\u00f3n C\u00edvica y el Partido Socialista de cara a esas [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[24,58,34,10,11,3],"tags":[636,274,137],"class_list":["post-19039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-argentina","category-campana-colegiada","category-electoral","category-geo","category-temas","category-video","tag-acuerdo-civico-y-social","tag-elecciones-2009","tag-elisa-carrio"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/sejuntan_thumb.png?fit=634%2C507&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4X5","jetpack-related-posts":[{"id":19164,"url":"https:\/\/estrategica.com.co\/blog\/yo-asumi-acuerdo-civico-y-social\/","url_meta":{"origin":19039,"position":0},"title":"Yo Asum\u00ed &#8211; Acuerdo C\u00edvico y Social","author":"Juliana","date":"julio 10, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/YoCivico_y_Social.flv\" width=\"550\" height=\"\" description=\"Yo Asum\u00ed - Acuerdo C\u00edvico y Social\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a del Acuerdo C\u00edvico y Social, ACyS, a las elecciones legislativas de 2009. 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