{"id":19124,"date":"2009-07-07T02:09:09","date_gmt":"2009-07-07T02:09:09","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=19124"},"modified":"2009-07-07T02:09:51","modified_gmt":"2009-07-07T02:09:51","slug":"valores-larranaga","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/valores-larranaga\/","title":{"rendered":"Valores &#8211; Larra\u00f1aga"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/valores_thumb.png\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"19125\" data-permalink=\"https:\/\/estrategica.com.co\/blog\/valores-larranaga\/valores_thumb\/\" data-orig-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/valores_thumb.png?fit=650%2C391&amp;ssl=1\" data-orig-size=\"650,391\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"valores_thumb\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/valores_thumb.png?fit=300%2C180&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/valores_thumb.png?fit=650%2C391&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/valores_thumb-300x180.png?resize=300%2C180\" alt=\"valores_thumb\" title=\"valores_thumb\" width=\"300\" height=\"180\" class=\"alignnone size-medium wp-image-19125\" srcset=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/valores_thumb.png?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/07\/valores_thumb.png?w=650&amp;ssl=1 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><object width=\"425\" height=\"344\" data=\"http:\/\/estrategica.com.co\/blog\/videop.swf\" type=\"application\/x-shockwave-flash\"><param name=\"FlashVars\" value=\"flvSource=\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Valores.flv\" \/><param name=\"allowScriptAccess\" value=\"sameDomain\" \/><param name=\"flashvars\" value=\"flvSource=\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Valores.flv\" \/><param name=\"src\" value=\"http:\/\/estrategica.com.co\/blog\/videop.swf\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><br \/>\nSpot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n negativa estuvo dirigida contra Jos\u00e9 M\u00fajica y trat\u00f3 de marcar su mensaje en torno a las propuestas. Su est\u00e9tica estuvo marcada en la juventud y su discurso era cercano tratando de construir confianza con el elector a la vez que se mostraba como un candidato asequible. Su estrategia giraba en torno a capturar el centro mostr\u00e1ndose menos radical que el expresidente Lacalle y criticando burlonamente a Jos\u00e9 M\u00fajica. El spot que vemos, titulado valores, es, sin duda, el mejor de los dise\u00f1ados por la campa\u00f1a de Larra\u00f1aga. En \u00e9l, a trav\u00e9s de los rostros de los uruguayos, se posicionan algunos principios de la nacionalidad  acordes con los planteamientos del candidato. Es una pieza bien producida, bien desarrollada y emocionalmente bien comunicada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. Su comunicaci\u00f3n negativa estuvo dirigida contra Jos\u00e9 M\u00fajica y trat\u00f3 de marcar su mensaje en torno a las propuestas. Su est\u00e9tica estuvo marcada en la juventud y su discurso era cercano tratando de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,10,11,450,3],"tags":[274,625,626],"class_list":["post-19124","post","type-post","status-publish","format-standard","hentry","category-campana-presidencial","category-electoral","category-geo","category-temas","category-uruguay","category-video","tag-elecciones-2009","tag-jorge-larranaga","tag-partido-nacional"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-4Ys","jetpack-related-posts":[{"id":18905,"url":"https:\/\/estrategica.com.co\/blog\/me-tienen-podrido-con-la-delincuencia-larranaga\/","url_meta":{"origin":19124,"position":0},"title":"Me tienen podrido con la delincuencia &#8211; Larra\u00f1aga","author":"Juliana","date":"julio 7, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/Mujica_Me_tienen_podrido_con_la_delincuencia.flv\" width=\"550\" height=\"\" description=\"Me tienen podrido con la delincuencia - Larra\u00f1aga\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Jorge Larra\u00f1aga durante la consulta interna del Partido Nacional de cara a las elecciones presidenciales de 2009. 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