{"id":1976,"date":"2011-01-11T10:08:03","date_gmt":"2011-01-11T15:08:03","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=1976"},"modified":"2015-03-26T15:17:23","modified_gmt":"2015-03-26T20:17:23","slug":"estaria-bueno-macri","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/estaria-bueno-macri\/","title":{"rendered":"Estar\u00eda Bueno &#8211; Macri"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:estar\u00eda bueno - macri\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:estar\u00eda bueno - macri\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/argentina\/Macri_Estaria_Bueno.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la Campa\u00f1a de Mauricio Macri y Gabriela Michetti a la Alcald\u00eda de Buenos Aires durante la contienda electoral de 2007, a nombre de Uni\u00f3n PRO. La campa\u00f1a busco propiciar cercan\u00eda, complicidad y confianza entre el candidato y el elector. Es interesante ver c\u00f3mo se logr\u00f3 construir una est\u00e9tica propia que no solo identificaba la campa\u00f1a sino que era un mensaje en si mismo. Los primeros planos, la forma de hablar y gesticular as\u00ed como la manera de abordar al elector se convierten en un recurso persuasivo y con capacidad de recordaci\u00f3n. El tono de la campa\u00f1a fue positivo, Macri no contest\u00f3 ataques, en lugar de responderlos. Hace propuestas. A cada ataque una propuesta, a 100 ataques, 100 propuestas. En los debates cuando lo atacan levanta un cartel que dice propuesta, y hace una. Se genera con esto la percepci\u00f3n de que Macri no solo sabe para donde va sino que es confiable. No hay nada mejor para inspirar confianza en otros que actuar con confianza en uno mismo, y Macri, durante la campa\u00f1a, lo hizo una y otra vez.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: estar\u00eda bueno &#8211; macri [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la Campa\u00f1a de Mauricio Macri y Gabriela Michetti a la Alcald\u00eda de Buenos Aires durante la contienda electoral de 2007, a nombre de Uni\u00f3n PRO. La campa\u00f1a busco propiciar cercan\u00eda, complicidad y confianza entre el candidato y el elector. Es interesante ver c\u00f3mo [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[269,263,24,59,34,10,11,3],"tags":[52,646],"class_list":["post-1976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-269","category-ano","category-argentina","category-campana-uninominal","category-electoral","category-geo","category-temas","category-video","tag-elecciones-2007","tag-mauricio-macri"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/macri_estaria_bueno_thumb.png?fit=306%2C207&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-vS","jetpack-related-posts":[{"id":1988,"url":"https:\/\/estrategica.com.co\/blog\/va-estar-bueno-macri\/","url_meta":{"origin":1976,"position":0},"title":"Va a estar Bueno &#8211; Macri","author":"Juliana","date":"enero 11, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/argentina\/Macri_Va_a_estar_Bueno.flv\" width=\"550\" height=\"\" description=\"Va a estar Bueno - Macri\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Mauricio Macri y Gabriela Michetti a la Alcald\u00eda de Buenos Aires durante la contienda electoral de 2007, a nombre de Uni\u00f3n\u2026","rel":"","context":"En \u00ab2007\u00bb","block_context":{"text":"2007","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2007\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/macri-volver-a-ganar_thumb.png?fit=427%2C252&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1985,"url":"https:\/\/estrategica.com.co\/blog\/macri_volver_a-_ganar\/","url_meta":{"origin":1976,"position":1},"title":"Volver a Ganar &#8211; Macri","author":"Juliana","date":"enero 21, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/argentina\/Macri_Volver_a _Ganar.flv\" width=\"550\" height=\"\" description=\"Volver a Ganar - Macri\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Mauricio Macri y Gabriela Michetti a la Alcald\u00eda de Buenos Aires durante la contienda electoral de 2007, a nombre de Uni\u00f3n\u2026","rel":"","context":"En \u00ab2007\u00bb","block_context":{"text":"2007","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2007\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1952,"url":"https:\/\/estrategica.com.co\/blog\/daniel_filmus\/","url_meta":{"origin":1976,"position":2},"title":"Qui\u00e9n Soy &#8211; Filmus","author":"Juliana","date":"enero 13, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/argentina\/Daniel_Filmus.flv\" width=\"550\" height=\"\" description=\"Qui\u00e9n Soy - Filmus\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Daniel Filmus a la Alcald\u00eda de Buenos Aires, durante la contienda electoral de 2007 a nombre del Frente para la Victoria. Filmus logr\u00f3\u2026","rel":"","context":"En \u00ab2007\u00bb","block_context":{"text":"2007","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2007\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/daniel_filmus_thumb.png?fit=281%2C214&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26503,"url":"https:\/\/estrategica.com.co\/blog\/quieroagradecer-2\/","url_meta":{"origin":1976,"position":3},"title":"Quiero Agradecer &#8211; Macri","author":"Juliana","date":"enero 12, 2011","format":false,"excerpt":"Spot de la Campa\u00f1a de Mauricio Macri y Gabriela Michetti a la Alcald\u00eda de Buenos Aires durante la contienda electoral de 2007, a nombre de Uni\u00f3n PRO. La campa\u00f1a busco propiciar cercan\u00eda, complicidad y confianza entre el candidato y el elector. Es interesante ver c\u00f3mo se logr\u00f3 construir una est\u00e9tica\u2026","rel":"","context":"En \u00ab2007\u00bb","block_context":{"text":"2007","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2007\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8151,"url":"https:\/\/estrategica.com.co\/blog\/spot_de_campa_de_daniel_filmus\/","url_meta":{"origin":1976,"position":4},"title":"No ten\u00e9s que resignarte &#8211; Filmus","author":"Juliana","date":"enero 13, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Spot_de_campa_de_Daniel_Filmus.flv\" width=\"550\" height=\"\" description=\"No ten\u00e9s que resignarte - Filmus\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Daniel Filmus a la Alcald\u00eda de Buenos Aires, durante la contienda electoral de 2007 a nombre del Frente para la Victoria.\u2026","rel":"","context":"En \u00ab2007\u00bb","block_context":{"text":"2007","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2007\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/spot_de_campa_de_daniel_filmus_thumb.png?fit=325%2C203&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":41251,"url":"https:\/\/estrategica.com.co\/blog\/somosunafuerzajovenconganaseideasnuevas\/","url_meta":{"origin":1976,"position":5},"title":"Somos una fuerza j\u00f3ven con ganas e ideas nuevas &#8211; Macri","author":"Juliana","date":"marzo 31, 2014","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20121129\/Somosunafuerzajovenconganaseideasnuevas.flv\" width=\"550\" height=\"\" description=\"Somos una fuerza j\u00f3ven con ganas e ideas nuevas - Macri\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Mauricio Macri para la reelecci\u00f3n como jefe de gobierno de la Ciudad Aut\u00f3noma de Buenos Aires\u2026","rel":"","context":"En \u00ab2011\u00bb","block_context":{"text":"2011","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2011\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2014\/03\/Somosunafuerzajovenconganaseideasnuevas_thumb.png?fit=744%2C557&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/1976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=1976"}],"version-history":[{"count":7,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/1976\/revisions"}],"predecessor-version":[{"id":50562,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/1976\/revisions\/50562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/2188"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=1976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=1976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=1976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}