{"id":19811,"date":"2009-11-16T02:51:02","date_gmt":"2009-11-16T02:51:02","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=19811"},"modified":"2014-10-23T15:44:21","modified_gmt":"2014-10-23T20:44:21","slug":"la-fuerza-de-los-hechos-duhalde","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/la-fuerza-de-los-hechos-duhalde\/","title":{"rendered":"La Fuerza de los Hechos &#8211; Duhalde"},"content":{"rendered":"<p><a rel=\"attachment wp-att-19810\" href=\"http:\/\/estrategica.com.co\/blog\/la-fuerza-de-los-hechos-duhalde\/candida103\/\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"19810\" data-permalink=\"https:\/\/estrategica.com.co\/blog\/la-fuerza-de-los-hechos-duhalde\/candida103\/\" data-orig-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/11\/candida103.jpg?fit=340%2C244&amp;ssl=1\" data-orig-size=\"340,244\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"candida103\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/11\/candida103.jpg?fit=300%2C215&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/11\/candida103.jpg?fit=340%2C244&amp;ssl=1\" class=\"alignnone size-full wp-image-19810\" title=\"candida103\" src=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/11\/candida103.jpg?resize=340%2C244\" alt=\"candida103\" width=\"340\" height=\"244\" srcset=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/11\/candida103.jpg?w=340&amp;ssl=1 340w, https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/11\/candida103.jpg?resize=300%2C215&amp;ssl=1 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Spot de la campa\u00f1a de Eduardo Duhalde y Ramon Ortega a las elecciones presidenciales de 1999 en Argentina. Los candidatos representaban al Justicialismo y ten\u00edan la bendici\u00f3n del Presidente Carlos Menem. Los estrategas de campa\u00f1a trataron de mostrar a Duhalde como un buen administrador con capacidad de solucionar las cosas. De la Rua dirigi\u00f3 su artiller\u00eda a tratar de identificar a Duhalde con Menem. El slogan de campa\u00f1a era \u201cLa Fuerza que hace Falta\u201d, luego lo cambiaron a \u201cEl Mejor Cambio\u201d, pero en la grafica e los postres posicionaron \u201cLa Fuerza de los Hechos\u201d. La campa\u00f1a suprimi\u00f3 cualquier referencia visual al justicialismo y con eso debilito el apoyo de la militancia pero se abri\u00f3 a los sin partido. La comunicaci\u00f3n de los adversarios fue mucho mejor que la de Duhalde y supieron contrarrestar estrat\u00e9gicamente los negativos del candidato. El Partido Justicialista perdi\u00f3 las elecciones por 10.5% puntos frente a su opositor La Alianza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spot de la campa\u00f1a de Eduardo Duhalde y Ramon Ortega a las elecciones presidenciales de 1999 en Argentina. Los candidatos representaban al Justicialismo y ten\u00edan la bendici\u00f3n del Presidente Carlos Menem. Los estrategas de campa\u00f1a trataron de mostrar a Duhalde como un buen administrador con capacidad de solucionar las cosas. De la Rua dirigi\u00f3 su [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[5,24,57,46,10,11],"tags":[486,286],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/11\/candida103.jpg?fit=340%2C244&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-59x","jetpack-related-posts":[{"id":1957,"url":"https:\/\/estrategica.com.co\/blog\/la-fuerza-que-hace-falta-duhalde\/","url_meta":{"origin":19811,"position":0},"title":"La Fuerza que hace Falta &#8211; Duhalde","author":"Juliana","date":"abril 27, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/argentina\/Duhalde.flv\" width=\"550\" height=\"\" description=\"La Fuerza que hace Falta - Duhalde\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Eduardo Duhalde y Ramon Ortega a las elecciones presidenciales de 1999 en Argentina. Los candidatos representaban al Justicialismo y ten\u00edan\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/duhalde_thumb1.png?fit=321%2C231&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":531,"url":"https:\/\/estrategica.com.co\/blog\/menen-%c2%bfque-duda-te-cabe\/","url_meta":{"origin":19811,"position":1},"title":"MENEM \u00bfqu\u00e9 duda te cabe?","author":"camilorojas","date":"enero 5, 2009","format":false,"excerpt":"Valla de la campa\u00f1a de Carlos Menem para las elecciones de 2003. La coyuntura es complicada y poco clara. La poblaci\u00f3n se encuentra sumergida en la desesperanza. En la presidencia de encuentra Duhalde tras la renuncia de Fernando de la Rua. La crisis econ\u00f3mica golpea todos los hogares argentinos. Las\u2026","rel":"","context":"En \u00ab2003\u00bb","block_context":{"text":"2003","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2003\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/MENEM-qu\u00e9-duda-te-cabe.jpg?fit=454%2C289&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24406,"url":"https:\/\/estrategica.com.co\/blog\/vamos-menem\/","url_meta":{"origin":19811,"position":2},"title":"Vamos &#8211; Menem","author":"Juliana","date":"octubre 17, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/SpotSouto9.flv\" width=\"550\" height=\"\" description=\"Vamos - Menem\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Carlos Menem a la Presidencia de Argentina, durante la contienda electoral de 2003. La Argentina se encuentra sumida en una crisis pol\u00edtica y econ\u00f3mica\u2026","rel":"","context":"En \u00ab2003\u00bb","block_context":{"text":"2003","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2003\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/SpotSouto9_thumb.png?fit=593%2C334&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24418,"url":"https:\/\/estrategica.com.co\/blog\/spotsouto13\/","url_meta":{"origin":19811,"position":3},"title":"Se lo que Hacer Bien \u2013 Tuve Errores \u2013 Si este tipo gana \u2013 Necesitamos a Menem \u2013 Todos le Apuntan \u2013 Vamos Menem","author":"Juliana","date":"octubre 12, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/SpotSouto13.flv\" width=\"550\" height=\"\" description=\"Se lo que Hacer Bien \u2013 Tuve Errores \u2013 Si este tipo gana \u2013 Necesitamos a Menem \u2013 Todos le Apuntan \u2013 Vamos Menem\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Carlos Menem a\u2026","rel":"","context":"En \u00ab2003\u00bb","block_context":{"text":"2003","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2003\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/SpotSouto13_thumb.png?fit=598%2C396&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1932,"url":"https:\/\/estrategica.com.co\/blog\/spot_de_la_rua\/","url_meta":{"origin":19811,"position":4},"title":"Ruckauf es el vice de Menem&#8230; &#8211; De la Rua","author":"Juliana","date":"marzo 14, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/argentina\/SPOT_DE_LA_RUA.flv\" width=\"550\" height=\"\" description=\"Ruckauf es el vice de Menem... - De la Rua\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Fernando de La Rua durante las elecciones de 1999. La campa\u00f1a de la Alianza que lideraba De\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/spot_de_la_rua_thumb.png?fit=302%2C220&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13960,"url":"https:\/\/estrategica.com.co\/blog\/garantia-de-buen-gobierno-cavallo\/","url_meta":{"origin":19811,"position":5},"title":"Garantia de Buen Gobierno &#8211; Cavallo","author":"estrategica.com","date":"junio 6, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av052.flv\" width=\"550\" height=\"\" description=\"Garantia de Buen Gobierno - Cavallo\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Domingo Cavallo a la Presidencia de Argentina durante la contienda electoral 1999. En dicho certamen Cavallo obtuvo 2 millones de votos\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av052_thumb.png?fit=386%2C274&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/19811"}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=19811"}],"version-history":[{"count":3,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/19811\/revisions"}],"predecessor-version":[{"id":44583,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/19811\/revisions\/44583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/19810"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=19811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=19811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=19811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}