{"id":19882,"date":"2010-03-30T22:40:18","date_gmt":"2010-03-30T22:40:18","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=19882"},"modified":"2014-10-08T12:16:01","modified_gmt":"2014-10-08T17:16:01","slug":"peluca-celeste-bordaberry","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/peluca-celeste-bordaberry\/","title":{"rendered":"Peluca Celeste &#8211; Bordaberry"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:peluca celeste - bordaberry\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:peluca celeste - bordaberry\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/Videos2010\/8_Peluca_Celeste.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Pedro Bordaberry en la consulta interna del Partido Colorado para elegir candidato oficial a las elecciones presidenciales de 2009. La estrategia giro en torno a despertar la militancia colorada de su aletargamiento a trav\u00e9s de mensajes visualmente atractivos con instrumentos de recordaci\u00f3n interesantes como el ni\u00f1o pelirrojo y pecoso con el que se apelaba a los colorados. Mensajes como \u201cEstamos en el horno, colorado\u201d, \u201cpon\u00e9te las pilas, colorado\u201d o \u201cche colorado \u00bfd\u00f3nde est\u00e1s?\u201d posicionaban el mensaje en forma simp\u00e1tica y agradable. Los amables comentarios del pelirrojo se convierten en una forma de hacer autocr\u00edtica colorada sin sonar vindicativo. Bordaberry trata, inteligentemente, durante la contienda interna, de no generar conflictos irreparables con sectores que necesitara en las elecciones generales. En los spot se ironiza acerca de la situaci\u00f3n del Partido Colorado y se invita a los colorados a salir de las trincheras. El mensaje se refuerza con el slogan que cierra el spot \u00abLevant\u00e1 tu bandera\u00bb, tambi\u00e9n en clara apelaci\u00f3n a los simpatizantes del partido. En s\u00edntesis, la comunicaci\u00f3n de la consulta interna gira en torno a la militancia colorada, hay que ver como evoluciona dicha comunicaci\u00f3n en la contienda general para no perder la militancia pero persuadir nuevos sectores ciudadanos.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: peluca celeste &#8211; bordaberry [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Pedro Bordaberry en la consulta interna del Partido Colorado para elegir candidato oficial a las elecciones presidenciales de 2009. La estrategia giro en torno a despertar la militancia colorada de su aletargamiento a trav\u00e9s de mensajes visualmente atractivos con instrumentos [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,10,11,450,3],"tags":[274,627],"class_list":["post-19882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-geo","category-temas","category-uruguay","category-video","tag-elecciones-2009","tag-pedro-bordaberry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/01\/8_Peluca_Celeste_thumb.png?fit=408%2C295&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-5aG","jetpack-related-posts":[{"id":19159,"url":"https:\/\/estrategica.com.co\/blog\/che-pedro-bordaberry\/","url_meta":{"origin":19882,"position":0},"title":"Che Pedro &#8211; Bordaberry","author":"Juliana","date":"julio 7, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosotrosfin\/y_pa.flv\" width=\"550\" height=\"\" description=\"Che Pedro - Bordaberry\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Pedro Bordaberry en la consulta interna del Partido Colorado para elegir candidato oficial a las elecciones presidenciales de 2009. 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