{"id":19892,"date":"2010-06-03T21:06:56","date_gmt":"2010-06-03T21:06:56","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=19892"},"modified":"2014-09-25T10:47:36","modified_gmt":"2014-09-25T15:47:36","slug":"abertura_do__programa_de_lula_em_2002","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/abertura_do__programa_de_lula_em_2002\/","title":{"rendered":"Presentaci\u00f3n del Programa del PT &#8211; Lula"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:presentaci\u00f3n del programa del pt - lula\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:presentaci\u00f3n del programa del pt - lula\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/Videos2010\/Abertura_do__Programa_de_Lula_em_2002.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Video de la campa\u00f1a de Lu\u00eds Ignacio Lula da Silva, durante la contienda electoral de 2002. Era la cuarta campa\u00f1a presidencial que hacia Lula luego de haber perdido con Fernando Collor de Mello en 1989, y Fernando Enrique Cardoso en 1994 y 1998. Lula llego precedido de la fama de izquierdista radical. Es fundador del Partido de los Trabajadores, coalici\u00f3n con la cual enfrento sus aspiraciones presidenciales. Sus adversarios, en las elecciones presidenciales anteriores, crearon el mito de un Lula radical, violento y dispuesto a cometer excesos comunistas desde el poder. En la campa\u00f1a de Collor una ennovia sali\u00f3 en un spot de televisi\u00f3n contando que Lula era racista y le hab\u00eda propuesto que abortaran el beb\u00e9. Durante el gobierno de Fernando Enrique Cardoso, Lula se convierte en el l\u00edder de la oposici\u00f3n y en el critico m\u00e1s constante de las pol\u00edticas econ\u00f3micas del gobierno, especialmente todo lo concerniente a la privatizaci\u00f3n de algunas compa\u00f1\u00edas estatales. La campa\u00f1a de Lula en 2002 estuvo dirigida, estrat\u00e9gicamente, a desarmar las prevenciones que despertaba el candidato. As\u00ed, por ejemplo, eligi\u00f3 como formula vicepresidencial al empresario Jos\u00e9 Alentar, y difundi\u00f3 un discurso moderado en donde prometi\u00f3 ortodoxia econ\u00f3mica, reconocimiento de la deuda externa y respeto a los contratos y la propiedad. En alg\u00fan momento pidi\u00f3 perd\u00f3n por algunos errores de su pasado y el tono de todos los instrumentos de persuasi\u00f3n de su campa\u00f1a eran emocionales y positivos, en donde se mostraba un Lula cercano y calido que no generaba miedo. El 27 de octubre de 2002 derrot\u00f3 al candidato oficial Jos\u00e9 Serra. En su discurso de posesi\u00f3n dijo: \u201cY yo, que durante tanto tiempo fui acusado de no tener diploma superior, he ganado mi primer titulo, el de Presidente de la Rep\u00fablica de mi pa\u00eds. En la primera vuelta Lula obtuvo 39,436,099 votos contra19,694,843 de Serra, yen la segunda 52,772,475 contra 33,356,860 de Serra. Los instrumentos de persuasi\u00f3n fueron dise\u00f1ados y ejecutados por Duda Mendonga.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: presentaci\u00f3n del programa del pt &#8211; lula [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Video de la campa\u00f1a de Lu\u00eds Ignacio Lula da Silva, durante la contienda electoral de 2002. Era la cuarta campa\u00f1a presidencial que hacia Lula luego de haber perdido con Fernando Collor de Mello en 1989, y Fernando Enrique Cardoso en 1994 y [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[60,57,34,10,11,3],"tags":[642,104,615,109,594],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/01\/Abertura_do__Programa_de_Lula_em_2002_thumb.png?fit=350%2C252&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-5aQ","jetpack-related-posts":[{"id":20002,"url":"https:\/\/estrategica.com.co\/blog\/embarazadas-pt-lula\/","url_meta":{"origin":19892,"position":0},"title":"Embarazadas &#8211; PT &#8211; Lula","author":"Juliana","date":"mayo 16, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Videos2010\/Comercial_PT___Grvidas.flv\" width=\"550\" height=\"\" description=\"Embarazadas - PT - Lula\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Ignacio Lula da Silva, durante la contienda electoral de 2002. Era la cuarta campa\u00f1a presidencial que hacia Lula luego de haber\u2026","rel":"","context":"En \u00abBrazil\u00bb","block_context":{"text":"Brazil","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/brazil\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/05\/Comercial_PT___Grvidas_thumb.png?fit=697%2C446&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18528,"url":"https:\/\/estrategica.com.co\/blog\/yo-soy-del-pt-lula\/","url_meta":{"origin":19892,"position":1},"title":"Yo Soy del PT &#8211; Lula","author":"estrategica.com","date":"agosto 17, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/EuSouoPT.flv\" width=\"550\" height=\"\" description=\"Yo Soy del PT - Lula\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Ignacio Lula da Silva, durante la contienda electoral de 2002. 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En estas elecciones Lula fue\u2026","rel":"","context":"En \u00abBrazil\u00bb","block_context":{"text":"Brazil","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/brazil\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/01\/Campanha_de_Lula_1994_thumb.png?fit=495%2C371&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":19988,"url":"https:\/\/estrategica.com.co\/blog\/campanha_de_lula_2002\/","url_meta":{"origin":19892,"position":3},"title":"Vote por la F\u00e9 y Elija a Lula &#8211; Lula","author":"Juliana","date":"abril 29, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/Videos2010\/Campanha_de_Lula_2002.flv\" width=\"550\" height=\"\" description=\"Vote por la F\u00e9 y Elija a Lula - Lula\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Ignacio Lula da Silva, durante la contienda electoral de 2002. 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