{"id":22394,"date":"2010-11-10T20:36:32","date_gmt":"2010-11-11T01:36:32","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=22394"},"modified":"2015-03-30T12:29:37","modified_gmt":"2015-03-30T17:29:37","slug":"eleccion-edwards","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/eleccion-edwards\/","title":{"rendered":"Elecci\u00f3n &#8211; Edwards"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:elecci\u00f3n - edwards\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:elecci\u00f3n - edwards\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/20100628\/JohnEdwards_Choice.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de John Edwards por la candidatura dem\u00f3crata durante la contienda electoral de 2008. Edwards tuvo que luchar contra Barack Obama, Hillary Clinton y Bill Richardson, es decir, un afrodescendiente, una mujer y un latino. Esa confluencia de caracter\u00edsticas especiales de sus adversarios le quito visibilidad y protagonismo a las posiciones de avanzada y al perfil que habia construido Edwards durante su carrera pol\u00edtica.\u00a0 El candidato busc\u00f3 por todos los medios visibilidad y pertinencia ante el electorado pero fue dif\u00edcil hacerlo por las caracter\u00edsticas personales de sus adversarios, las cuales marcaron la agenda medi\u00e1tica de las elecciones. La confrontaci\u00f3n r\u00e1pidamente se polarizo entre Hillary Clinton y Barack Obama, dejando a los otros candidatos relegados dentro de la atenci\u00f3n p\u00fablica. La comunicaci\u00f3n de Edwards no tiene mayor identidad ni llama la atenci\u00f3n por su originalidad. Al comienzo la estrategia se dirigi\u00f3 a golpear al gobierno de Bush tratando de capitalizar el descontento. En ese sentido est\u00e1n hechos como el lanzamiento de su aspiraci\u00f3n en la casa de una de las victimas del hurac\u00e1n Katrina, o sus fuertes pronunciamientos contra el aumento del pie de fuerzan en Irak. La aspiraci\u00f3n estuvo sostenida en la lucha contra la pobreza, la lucha contra el calentamiento global y la atenci\u00f3n medica universal. Su aspiraci\u00f3n era la m\u00e1s progresista dentro de la contienda dem\u00f3crata. Al final concentro sus ataques en Hillary Clinton tratando de captar el descontento de algunos dem\u00f3cratas con esa aspiraci\u00f3n, pero a decir verdad no lo logr\u00f3. La est\u00e9tica de su comunicaci\u00f3n es la t\u00edpica pol\u00edtica norteamericana, ah\u00ed no hay sobresaltos ni originalidad. El slogan Fighting for One America no captaba el deseo de cambio que embargaba al electorado dem\u00f3crata. La bandera del cambio la tom\u00f3 con \u00e9xito Barack Obama. Al no poder repuntar nunca el tercer lugar, se retiro el 30 de enero de 2008.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: elecci\u00f3n &#8211; edwards [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de John Edwards por la candidatura dem\u00f3crata durante la contienda electoral de 2008. Edwards tuvo que luchar contra Barack Obama, Hillary Clinton y Bill Richardson, es decir, un afrodescendiente, una mujer y un latino. Esa confluencia de caracter\u00edsticas especiales de sus adversarios [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[268,263,57,34,64,10,11,3],"tags":[684,488,121],"class_list":["post-22394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-268","category-ano","category-campana-presidencial","category-electoral","category-estados-unidos","category-geo","category-temas","category-video","tag-elecciones-2010","tag-john-edwards","tag-partido-democrata"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/06\/JohnEdwards_Choice_thumb.png?fit=561%2C439&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-5Pc","jetpack-related-posts":[{"id":5356,"url":"https:\/\/estrategica.com.co\/blog\/las-contradicciones-de-hillary-edwards\/","url_meta":{"origin":22394,"position":0},"title":"Las contradicciones de Hillary &#8211; Edwards","author":"Juliana","date":"mayo 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/CONVERTIDOS_USA\/Hillary_Contradice.flv\" width=\"550\" height=\"\" description=\"Las contradicciones de Hillary - Edwards\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de John Edwards durante las primarias dem\u00f3cratas de 2008. 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