{"id":22554,"date":"2010-12-13T07:27:01","date_gmt":"2010-12-13T12:27:01","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=22554"},"modified":"2015-03-27T09:06:12","modified_gmt":"2015-03-27T14:06:12","slug":"manosatadas","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/manosatadas\/","title":{"rendered":"Manos Atadas &#8211; Guevara"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:manos atadas - guevara\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:manos atadas - guevara\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/20100628\/Manosatadas.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Otto Guevara a la Presidencia de Costa Rica durante la contienda de 2010, a nombre del Movimiento Libertario. La estrategia gir\u00f3 en torno a posicionar en los electores la idea de que en pol\u00edtica siempre eran los mismos con las mismas, con un mensaje secundario de seguridad y otros de menor intensidad como educaci\u00f3n, salud y empleo. El slogan de Hagamos el Cambio YA. La campa\u00f1a busc\u00f3 la confrontaci\u00f3n y el debate con el fin de propiciar visibilidad p\u00fablica, como fue el ataque a la figura hist\u00f3rica de Jos\u00e9 Figueres, sin entender que la confrontaci\u00f3n por la confrontaci\u00f3n misma no es rentable pol\u00edticamente, a la gente le gusta la confrontaci\u00f3n con prop\u00f3sito, es decir, la confrontaci\u00f3n por temas espec\u00edficos de naturaleza persuasiva, por ejemplo, la seguridad ciudadana, la educaci\u00f3n, la salud, la vivienda, la infraestructura o cualquier otro de los muchos temas que preocupan al ciudadano com\u00fan y corriente. Es importante reconocer que la campa\u00f1a trato de construir la imagen de un candidato osado, frentero y cercano, lamentablemente no le alcanz\u00f3 para ganar la presidencia y al final conquist\u00f3 el tercer lugar.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: manos atadas &#8211; guevara [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Otto Guevara a la Presidencia de Costa Rica durante la contienda de 2010, a nombre del Movimiento Libertario. La estrategia gir\u00f3 en torno a posicionar en los electores la idea de que en pol\u00edtica siempre eran los mismos con las [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[687,263,57,436,34,10,11,3],"tags":[684,790,789],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/Manosatadas_thumb.png?fit=470%2C454&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-5RM","jetpack-related-posts":[{"id":22950,"url":"https:\/\/estrategica.com.co\/blog\/yo-voto-por-otto-guevara\/","url_meta":{"origin":22554,"position":0},"title":"Yo Voto por Otto &#8211; Guevara","author":"Juliana","date":"septiembre 2, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100628\/YovotoporOtto.flv\" width=\"550\" height=\"\" description=\"Yo Voto por Otto - Guevara\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Otto Guevara a la Presidencia de Costa Rica durante la contienda de 2010, a nombre del Movimiento Libertario. 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