{"id":22638,"date":"2010-11-09T20:05:25","date_gmt":"2010-11-10T01:05:25","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=22638"},"modified":"2015-03-30T15:44:58","modified_gmt":"2015-03-30T20:44:58","slug":"oscarariassnchezpoemadels","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/oscarariassnchezpoemadels\/","title":{"rendered":"Poema de SI &#8211; Arias"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:poema de si - arias\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:poema de si - arias\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/20100628\/OscarAriasSnchezPoemadelS.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Oscar Arias a la Presidencia de Costa Rica durante la contienda electoral de 2006. La campa\u00f1a se desarrolla en un ambiente de decepci\u00f3n frente a la pol\u00edtica a consecuencia de los esc\u00e1ndalos de algunos expresidentes en temas de corrupci\u00f3n. En ese sentido se presenta el contexto apropiado para desarrollar una campa\u00f1a de naturaleza emocional. La estrategia as\u00ed lo hizo. Busc\u00f3 un mensaje de positivismo enmarcado en el concepto de \u201cS\u00ed, Costa Rica\u201d. Arias empez\u00f3 con un gran favoritismo que fue recortado hac\u00eda el final de la campa\u00f1a por Ott\u00f3n Sol\u00eds que encontr\u00f3 su nicho comunicacional con el tema del tratado de libre comercio. El programa de Arias gira en torno al aumento en la inversi\u00f3n en educaci\u00f3n, desarrollo tecnol\u00f3gico y apertura comercial. La campa\u00f1a, entonces, busc\u00f3 posicionar la figura del premio N\u00f3bel Oscar Arias mientras lo enmarcaba en un aura de positivismo y optimismo que hiciera sentir al elector que Costa Rica pod\u00eda salir adelante. Al final falto amarrar la controversia del Tratado de Libre Comercio con Estados Unidos en ese esp\u00edritu, pero patinaron un poco. Algunas de las piezas buscaron recordar los logros del primer mandato de Arias as\u00ed como el protagonismo internacional que adquiri\u00f3 el pa\u00eds por la gesti\u00f3n del Presidente en torno a la paz en Centroam\u00e9rica.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: poema de si &#8211; arias [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Oscar Arias a la Presidencia de Costa Rica durante la contienda electoral de 2006. La campa\u00f1a se desarrolla en un ambiente de decepci\u00f3n frente a la pol\u00edtica a consecuencia de los esc\u00e1ndalos de algunos expresidentes en temas de corrupci\u00f3n. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[264,263,57,436,34,10,11,3],"tags":[196,637],"class_list":["post-22638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-264","category-ano","category-campana-presidencial","category-costa-rica","category-electoral","category-geo","category-temas","category-video","tag-elecciones-2006","tag-oscar-arias"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/OscarAriasSnchezPoemadelS_thumb.png?fit=755%2C572&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-5T8","jetpack-related-posts":[{"id":18594,"url":"https:\/\/estrategica.com.co\/blog\/si-costa-rica-arias\/","url_meta":{"origin":22638,"position":0},"title":"S\u00ed, Costa Rica &#8211; Arias","author":"Juliana","date":"julio 12, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosfinconver\/OscarArias1.flv\" width=\"550\" height=\"\" description=\"S\u00ed, Costa Rica - Arias\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Oscar Arias a la Presidencia de Costa Rica durante la contienda electoral de 2006. 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