{"id":2348,"date":"2009-02-15T18:08:04","date_gmt":"2009-02-15T18:08:04","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=2348"},"modified":"2015-04-07T15:01:09","modified_gmt":"2015-04-07T20:01:09","slug":"la-estrategia-del-avestruz","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/la-estrategia-del-avestruz\/","title":{"rendered":"La estrategia del avestruz"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:la estrategia del avestruz\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:la estrategia del avestruz\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/mexico\/PAN_contra_AMLO.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de Campa\u00f1a de Publicidad Negativa del PAN contra Andr\u00e9s L\u00f3pez Obrador. Le recuerdan al elector algunas im\u00e1genes de corrupci\u00f3n en el DF por parte del secretario de L\u00f3pez Obrador, la ausencia del candidato en el primer debate televisivo, la perdida de puntos en las encuestas y la inseguridad en el Distrito Federal en el cual se desempe\u00f1\u00f3 como jefe de gobierno. El spot dice que L\u00f3pez Obrador se esconde ante los problemas y lo comparan con una avestruz que esconde su cabeza mientras grita complot, complot, complot\u2026\u00a0 Es un spot simp\u00e1tico pero no contundente pues no genera un mensaje claro de la relaci\u00f3n de causalidad entre AMLO y lo que se denuncia.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: la estrategia del avestruz [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de Campa\u00f1a de Publicidad Negativa del PAN contra Andr\u00e9s L\u00f3pez Obrador. Le recuerdan al elector algunas im\u00e1genes de corrupci\u00f3n en el DF por parte del secretario de L\u00f3pez Obrador, la ausencia del candidato en el primer debate televisivo, la perdida de puntos en las [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[264,263,57,34,10,201,29,11,3],"tags":[258,262,196],"class_list":["post-2348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-264","category-ano","category-campana-presidencial","category-electoral","category-geo","category-mexico","category-publicidad-negativa","category-temas","category-video","tag-amlo","tag-andres-manuel-lopez-obrador","tag-elecciones-2006"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/pan_contra_amlo_thumb.png?fit=317%2C221&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-BS","jetpack-related-posts":[{"id":2401,"url":"https:\/\/estrategica.com.co\/blog\/lopez-obrador-miente\/","url_meta":{"origin":2348,"position":0},"title":"L\u00f3pez Obrador miente","author":"Juliana","date":"febrero 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico\/Spot_Cajas_Vacias_Calderon.flv\" width=\"550\" height=\"\" description=\"L\u00f3pez Obrador miente\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de publicidad negativa contra L\u00f3pez Obrador en las elecciones de 2006.\u00a0 El tema hace relaci\u00f3n a la acusaci\u00f3n que L\u00f3pez Obrador lanz\u00f3 a Felipe Calder\u00f3n durante el segundo\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/spot_cajas_vacias_calderon_thumb.png?fit=316%2C228&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15529,"url":"https:\/\/estrategica.com.co\/blog\/rene-bejarano-pan\/","url_meta":{"origin":2348,"position":1},"title":"Rene Bejarano &#8211; PAN","author":"Juliana","date":"junio 17, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_ultimos\/av253.flv\" width=\"550\" height=\"\" description=\"Rene Bejarano - PAN\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de publicidad negativa contra L\u00f3pez Obrador en las elecciones de 2006. El tema rescata otro spot en donde la escritora Elena Poniatowska defiende la gesti\u00f3n de L\u00f3pez\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/av253_thumb.png?fit=439%2C357&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2301,"url":"https:\/\/estrategica.com.co\/blog\/contra-amlo-alianza-por-mexico\/","url_meta":{"origin":2348,"position":2},"title":"Contra AMLO &#8211; Alianza por M\u00e9xico","author":"Juliana","date":"abril 17, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico\/Contra_AMLO.flv\" width=\"550\" height=\"\" description=\"Contra AMLO - Alianza por M\u00e9xico\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Alianza por M\u00e9xico contra la aspiraci\u00f3n de Andr\u00e9s Manuel L\u00f3pez Obrador a la Presidencia de M\u00e9xico en la contienda electoral de 2006. \u00a0La\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/contra_amlo_thumb.png?fit=316%2C223&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11929,"url":"https:\/\/estrategica.com.co\/blog\/mexicopan06\/","url_meta":{"origin":2348,"position":3},"title":"Segundo Piso de L\u00f3pez Obrador &#8211; PAN","author":"Juliana","date":"abril 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/MexicoPAN06.flv\" width=\"550\" height=\"\" description=\"Segundo Piso de L\u00f3pez Obrador - PAN\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Felipe Calder\u00f3n a las elecciones de 2006. La estrategia, inicialmente, estuvo dirigida a aumentar el nivel de conocimiento pues era el\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2264,"url":"https:\/\/estrategica.com.co\/blog\/cumplir-es-mi-fuerza-futbol\/","url_meta":{"origin":2348,"position":4},"title":"Cumplir es mi Fuerza &#8211; Futbol","author":"Juliana","date":"febrero 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico\/AMLO_Futbol.flv\" width=\"550\" height=\"\" description=\"Cumplir es mi Fuerza - Futbol\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Andr\u00e9s L\u00f3pez Obrador para las elecciones de 2006. La campa\u00f1a estuvo marcada por la agresividad, la confrontaci\u00f3n ciega y la publicidad negativa.\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2416,"url":"https:\/\/estrategica.com.co\/blog\/no-votes-por-otra-crisis\/","url_meta":{"origin":2348,"position":5},"title":"No votes por otra crisis","author":"Juliana","date":"febrero 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/mexico\/spot_de_calderon_contra_amlo.flv\" width=\"550\" height=\"\" description=\"No votes por otra crisis\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de publicidad negativa del PAN contra L\u00f3pez Obrador en las elecciones de 2006.\u00a0 El tema hace relaci\u00f3n a los ofrecimientos que hace el candidato y los\u2026","rel":"","context":"En \u00ab2006\u00bb","block_context":{"text":"2006","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2006\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=2348"}],"version-history":[{"count":8,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2348\/revisions"}],"predecessor-version":[{"id":51965,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2348\/revisions\/51965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/2349"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=2348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=2348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=2348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}