{"id":23647,"date":"2010-12-01T15:53:10","date_gmt":"2010-12-01T20:53:10","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=23647"},"modified":"2015-03-27T11:55:37","modified_gmt":"2015-03-27T16:55:37","slug":"jingle-viva-el-cambio-lavin","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/jingle-viva-el-cambio-lavin\/","title":{"rendered":"Jingle Viva el Cambio &#8211; Lav\u00edn"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:jingle viva el cambio - lav\u00edn\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:jingle viva el cambio - lav\u00edn\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/20100708\/JoaqunLavnJingleVIVAELCAMBI.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de campa\u00f1a de Joaqu\u00edn Lav\u00edn para las elecciones presidenciales chilenas de 1999. En esta campa\u00f1a Lav\u00edn representaba el cambio, no en vano su slogan de campa\u00f1a es \u201cViva el Cambio\u201d. El adversario de Lav\u00edn era Ricardo lagos quien se presentaba a nombre de la denominada \u201cConcertaci\u00f3n\u201d, que no es una cosa que una coalici\u00f3n de partidos de centro izquierda que ya llevaba, en 1999, casi 10 a\u00f1os en el poder. La estrategia de Lav\u00edn era la de proyectar esperanza, aires nuevos y ansia de cambio. El candidato se mostraba alegre, joven, con \u00edmpetu y decidido. Dec\u00eda que no era pol\u00edtico y lider\u00f3 una coalici\u00f3n de derecha que pretend\u00eda derrotar a la Concertaci\u00f3n, sin embargo, tuvo la capacidad de deslindarse de la derecha en la percepci\u00f3n p\u00fablica lo cual hizo que lo acompa\u00f1aran sectores ajenos a esa fuerza pol\u00edtica. Su mensaje era el cambio y de ah\u00ed no se sali\u00f3. Trato de canalizar el descontento por el desempleo, la pobreza, la delincuencia, la falta de educaci\u00f3n y las carencias en salud hacia el mensaje optimista, sonriente y de cambio que \u00e9l lideraba. La primera vuelta electoral fue muy re\u00f1ida, perdi\u00f3 por apenas 31 mil votos con Ricardo lagos. En la segunda vuelta, en enero de 2000, Lagos es elegido nuevo presidente del pa\u00eds, al obtener un 51,31% (3.683.158 votos) frente al 48,69% de Lav\u00edn (3.495.569 votos).<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: jingle viva el cambio &#8211; lav\u00edn [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de campa\u00f1a de Joaqu\u00edn Lav\u00edn para las elecciones presidenciales chilenas de 1999. En esta campa\u00f1a Lav\u00edn representaba el cambio, no en vano su slogan de campa\u00f1a es \u201cViva el Cambio\u201d. El adversario de Lav\u00edn era Ricardo lagos quien se presentaba a nombre [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":23648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[476,263,57,25,34,10,11,3],"tags":[286,131],"class_list":["post-23647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-476","category-ano","category-campana-presidencial","category-chile","category-electoral","category-geo","category-temas","category-video","tag-elecciones-1999","tag-joaquin-lavin"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/JoaqunLavnJingleVIVAELCAMBI_thumb.png?fit=667%2C413&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-69p","jetpack-related-posts":[{"id":2506,"url":"https:\/\/estrategica.com.co\/blog\/viva-el-cambio-joaquin-lavin\/","url_meta":{"origin":23647,"position":0},"title":"Viva el Cambio &#8211; Joaquin Lav\u00edn","author":"Juliana","date":"marzo 4, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/CHILE\/Joaquin_Lavin_Viva_el_Cambio.flv\" width=\"550\" height=\"\" description=\"Viva el Cambio - Joaquin Lav\u00edn\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Joaqu\u00edn Lav\u00edn para las elecciones presidenciales chilenas de 1999. 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