{"id":24421,"date":"2010-10-12T22:15:29","date_gmt":"2010-10-12T22:15:29","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=24421"},"modified":"2015-04-06T12:24:36","modified_gmt":"2015-04-06T17:24:36","slug":"camino-nuevo-buena-constitucion-cuentas-claras","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/camino-nuevo-buena-constitucion-cuentas-claras\/","title":{"rendered":"Camino Nuevo &#8211; Buena Constituci\u00f3n &#8211; Cuentas Claras"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:camino nuevo - buena constituci\u00f3n - cuentas claras\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:camino nuevo - buena constituci\u00f3n - cuentas claras\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/20100708\/SpotSouto14.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la campa\u00f1a de Fernando de la Rua a la Alcald\u00eda de la Ciudad de Buenos Aires, en el a\u00f1o 1996. Es la primera vez que se elijen alcaldes por voto popular, lo cual convierte la contienda por la ciudad de Buenos Aires en una oportunidad de evidenciar m\u00fasculo pol\u00edtico por parte de las distintas fuerzas. La oposici\u00f3n elije a Fernando de la Rua, un respetado senador, como su carta para enfrentar al candidato de Menem, Jorge Dom\u00ednguez, y al candidato del FREPASO, Norberto Luis la Porta. En la campa\u00f1a los estrategas tratan de comunicar que De la Rua es lo contrario de Menem, con el fin de capitalizar el ascendente desprestigio del mandatario nacional. La idea es evidenciar una virtud de la Rua por cada vulnerabilidad de Menem, generando un contraste sumamente persuasivo. Comenzaron con el lanzamiento de \u201cSentidos\u201d, una campa\u00f1a novedosa y con humor, que pone a De la Rua en la mirada p\u00fablica. La segunda etapa es la campa\u00f1a \u201cUn d\u00eda va a ganar la gente\u201d y la ultima etapa dirigida a exaltar valores que los ciudadanos quer\u00edan en el discurso p\u00fablico, tales como Respeto, Confianza, Cuentas Claras y Justicia. La campa\u00f1a tambi\u00e9n trato de contrarrestar la percepci\u00f3n de debilidad mostr\u00e1ndolo fuerte y decidido tanto en su formato teleg\u00e9nico como en su discurso. Al final venci\u00f3 a sus adversarios con el 40% de los votos.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: camino nuevo &#8211; buena constituci\u00f3n &#8211; cuentas claras [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la campa\u00f1a de Fernando de la Rua a la Alcald\u00eda de la Ciudad de Buenos Aires, en el a\u00f1o 1996. Es la primera vez que se elijen alcaldes por voto popular, lo cual convierte la contienda por la ciudad [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[807,263,24,59,34,10,11,3],"tags":[206,299],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/SpotSouto14_thumb.png?fit=577%2C534&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-6lT","jetpack-related-posts":[{"id":24412,"url":"https:\/\/estrategica.com.co\/blog\/conocer-las-calles-ibarra\/","url_meta":{"origin":24421,"position":0},"title":"Conocer las Calles &#8211; Ibarra","author":"Juliana","date":"julio 26, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/SpotSouto11.flv\" width=\"550\" height=\"\" description=\"Conocer las Calles - Ibarra\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de An\u00edbal Ibarra a la jefatura del gobierno de la ciudad de Buenos Aires, durante la contienda electoral del 2000. Ibarra es el\u2026","rel":"","context":"En \u00ab2000\u00bb","block_context":{"text":"2000","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2000\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/SpotSouto11_thumb.png?fit=517%2C406&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24444,"url":"https:\/\/estrategica.com.co\/blog\/proyectos-en-marcha-ibarra\/","url_meta":{"origin":24421,"position":1},"title":"Proyectos en Marcha &#8211; Ibarra","author":"Juliana","date":"julio 26, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/SpotsSouto1.flv\" width=\"550\" height=\"\" description=\"Proyectos en Marcha - Ibarra\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de An\u00edbal Ibarra a la jefatura del gobierno de la ciudad de Buenos Aires, durante la contienda electoral del 2000. Ibarra es el\u2026","rel":"","context":"En \u00ab2000\u00bb","block_context":{"text":"2000","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2000\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/SpotsSouto1_thumb.png?fit=520%2C389&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24424,"url":"https:\/\/estrategica.com.co\/blog\/violar-la-constitucion-%e2%80%93-el-avion-%e2%80%93-lo-que-la-gente-necesita-%e2%80%93-de-la-rua\/","url_meta":{"origin":24421,"position":2},"title":"Violar la Constituci\u00f3n \u2013 El Avi\u00f3n \u2013 Lo que la Gente Necesita \u2013 De la Rua","author":"Juliana","date":"julio 22, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/SpotSouto15.flv\" width=\"550\" height=\"\" description=\"Violar la Constituci\u00f3n \u2013 El Avi\u00f3n \u2013 Lo que la Gente Necesita \u2013 De la Rua\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Fernando de La Rua durante las elecciones de 1999. La campa\u00f1a\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/SpotSouto15_thumb.png?fit=626%2C510&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24398,"url":"https:\/\/estrategica.com.co\/blog\/somos-un-pais-de-la-rua\/","url_meta":{"origin":24421,"position":3},"title":"Somos un Pa\u00eds &#8211; De la Rua","author":"Juliana","date":"octubre 17, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/SpotSouto7.flv\" width=\"550\" height=\"\" description=\"Somos un Pa\u00eds - De la Rua\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Fernando de La Rua durante las elecciones de 1999. La campa\u00f1a de la Alianza que lideraba De la Rua no\u2026","rel":"","context":"En \u00ab1999\u00bb","block_context":{"text":"1999","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/1999\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/SpotSouto7_thumb.png?fit=544%2C405&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24223,"url":"https:\/\/estrategica.com.co\/blog\/como-un-avion-de-la-rua\/","url_meta":{"origin":24421,"position":4},"title":"Como un Avi\u00f3n &#8211; De la Rua","author":"Juliana","date":"octubre 17, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/Spot1Souto.flv\" width=\"550\" height=\"\" description=\"Como un Avi\u00f3n - De la Rua\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Fernando de La Rua durante las elecciones de 1999. La campa\u00f1a de la Alianza que lideraba De la Rua no\u2026","rel":"","context":"En \u00ab1999\u00bb","block_context":{"text":"1999","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/1999\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/Spot1Souto_thumb.png?fit=535%2C318&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1729,"url":"https:\/\/estrategica.com.co\/blog\/aburrido-de-la-rua\/","url_meta":{"origin":24421,"position":5},"title":"Aburrido &#8211; De la Rua","author":"Juliana","date":"marzo 14, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/argentina\/aburrido.flv\" width=\"550\" height=\"\" description=\"Aburrido - De la Rua\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Fernando de La Rua durante las elecciones de 1999. La campa\u00f1a de la Alianza que lideraba De la Rua no hab\u00eda logrado\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/aburrido_thumb1.png?fit=309%2C229&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/24421"}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=24421"}],"version-history":[{"count":7,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/24421\/revisions"}],"predecessor-version":[{"id":51651,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/24421\/revisions\/51651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/24422"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=24421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=24421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=24421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}