{"id":2657,"date":"2009-02-14T04:05:50","date_gmt":"2009-02-14T04:05:50","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=2657"},"modified":"2015-04-08T09:43:42","modified_gmt":"2015-04-08T14:43:42","slug":"%c2%a1coge-aire-ciudadanos","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/%c2%a1coge-aire-ciudadanos\/","title":{"rendered":"\u00a1COGE AIRE! CIUDADANOS"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:\u00a1coge aire! ciudadanos\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:\u00a1coge aire! ciudadanos\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/COGE_AIRE_ANTI_PP_PSOE.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot del partido Ciudadanos para las elecciones generales de 2008. El video visualiza las im\u00e1genes de Rajoy y Rodr\u00edguez Zapatero, para luego dejar en claro que son iguales y representan lo mismo.\u00a0 El slogan de campa\u00f1a es \u201c\u00bfVas a seguir tragando? \u00a1Coge aire!\u201d,. En la imagen final aparece el candidato del partido, Albert Rivera, vestido de medico con estetoscopio al cuello. El video sigue el gui\u00f3n de la publicidad negativa m\u00e1s elemental. Comparar a un candidato con otro y decir que son iguales, pero sin ning\u00fan desarrollo tem\u00e1tico o un mensaje que genere impacto y por lo tanto recordaci\u00f3n.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: \u00a1coge aire! ciudadanos [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot del partido Ciudadanos para las elecciones generales de 2008. El video visualiza las im\u00e1genes de Rajoy y Rodr\u00edguez Zapatero, para luego dejar en claro que son iguales y representan lo mismo.\u00a0 El slogan de campa\u00f1a es \u201c\u00bfVas a seguir tragando? \u00a1Coge aire!\u201d,. En la imagen [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[268,263,57,34,23,10,29,11,3],"tags":[198,93],"class_list":["post-2657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-268","category-ano","category-campana-presidencial","category-electoral","category-espana","category-geo","category-publicidad-negativa","category-temas","category-video","tag-albert-rivera","tag-elecciones-2008"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/coge_aire_anti_pp_psoe_thumb.png?fit=316%2C244&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-GR","jetpack-related-posts":[{"id":2789,"url":"https:\/\/estrategica.com.co\/blog\/%c2%a1coge-aire-ciudadanos-no\/","url_meta":{"origin":2657,"position":0},"title":"\u00a1Coge Aire! &#8211; Ciudadanos No","author":"Juliana","date":"enero 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/SPOT_CIUDADANOS_NO.flv\" width=\"550\" height=\"\" description=\"\u00a1Coge Aire! - Ciudadanos No\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto La campa\u00f1a gira en torno a los \u201cNoismos\u201d, es decir, t\u00e9rminos con los que se anulan expresiones que combate el movimiento: terrorisNO, machisNO, racisNO y nacionalisNO. El\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2745,"url":"https:\/\/estrategica.com.co\/blog\/ciudadanos-andalucia\/","url_meta":{"origin":2657,"position":1},"title":"Ciudadanos &#8211; Andaluc\u00eda","author":"Juliana","date":"enero 26, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Otros_se_pegan_nosotros_nos_proyectamos.flv\" width=\"550\" height=\"\" description=\"Ciudadanos - Andaluc\u00eda\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Campa\u00f1a del Partido de los Ciudadanos en Andaluc\u00eda. Se hace una grafica de los candidatos mientras algunos textos evidencian sus prop\u00f3sitos.","rel":"","context":"En \u00abCampa\u00f1a Cuerpo Colegiado\u00bb","block_context":{"text":"Campa\u00f1a Cuerpo Colegiado","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-colegiada\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/otros_se_pegan_nosotros_nos_proyectamos_thumb.png?fit=296%2C255&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8173,"url":"https:\/\/estrategica.com.co\/blog\/ciudadanos-en-blanco-por-un-voto-en-blanco-util\/","url_meta":{"origin":2657,"position":2},"title":"Ciudadanos en Blanco &#8211; Por un Voto en Blanco \u00datil","author":"Juliana","date":"marzo 29, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Spot_Electoral_Ciudadanos_en_Blanco_Elecciones_2008.flv\" width=\"550\" height=\"\" description=\"Ciudadanos en Blanco - Por un Voto en Blanco \u00datil\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del movimiento ciudadano denominado \u201cCiudadanos en Blanco\u201d. El movimiento pretende que los votos en blanco sean computados de forma tal que\u2026","rel":"","context":"En \u00abCampa\u00f1a Cuerpo Colegiado\u00bb","block_context":{"text":"Campa\u00f1a Cuerpo Colegiado","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-colegiada\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/spot_electoral_ciudadanos_en_blanco_elecciones_2008_thumb.png?fit=259%2C230&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11713,"url":"https:\/\/estrategica.com.co\/blog\/hombre-en-el-bano-iu\/","url_meta":{"origin":2657,"position":3},"title":"Hombre en el Ba\u00f1o &#8211; IU","author":"Juliana","date":"abril 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/EspanaIzquierdaUnida.flv\" width=\"550\" height=\"\" description=\"Hombre en el Ba\u00f1o - IU\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Campa\u00f1a de Izquierda Unida para las elecciones generales de 2008. La pieza trata de evidenciar como el discurso de Izquierda Unida es atractivo para el ciudadano\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/espanaizquierdaunida_thumb.png?fit=346%2C219&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6999,"url":"https:\/\/estrategica.com.co\/blog\/aralar2008_0_0\/","url_meta":{"origin":2657,"position":4},"title":"Elecciones Generales &#8211; Aralar","author":"Juliana","date":"enero 13, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Aralar2008_2.flv\" width=\"550\" height=\"\" description=\"Elecciones Generales - Aralar\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Partido Aralar para las elecciones generales de 2008 en Espa\u00f1a. Aralar es un partido nacionalista que opera en Navarra y Pa\u00eds Vasco. Propugnan un estado soberano,\u2026","rel":"","context":"En \u00ab2008\u00bb","block_context":{"text":"2008","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2008\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/aralar_2008_spot_2_thumb.png?fit=321%2C256&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18101,"url":"https:\/\/estrategica.com.co\/blog\/primero-tu-primero-justicia-2\/","url_meta":{"origin":2657,"position":5},"title":"Primero Tu &#8211; PRIMERO JUSTICIA","author":"Juliana","date":"septiembre 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/spot2PRIMEROTU.flv\" width=\"550\" height=\"\" description=\"Primero Tu - PRIMERO JUSTICIA\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot musical de PRIMERO JUSTICIA para las elecciones regionales de 2008. La pieza, sin mayor creatividad visual, hace una secuencia con los distintos candidatos del partido a\u2026","rel":"","context":"En \u00abCampa\u00f1a Uninominal\u00bb","block_context":{"text":"Campa\u00f1a Uninominal","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-uninominal\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/spot_platformy_obywatelskiej_thumb2.png?fit=685%2C503&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=2657"}],"version-history":[{"count":7,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2657\/revisions"}],"predecessor-version":[{"id":52020,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2657\/revisions\/52020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/2658"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=2657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=2657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=2657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}