{"id":2682,"date":"2009-02-03T00:23:13","date_gmt":"2009-02-03T00:23:13","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=2682"},"modified":"2015-04-08T10:31:42","modified_gmt":"2015-04-08T15:31:42","slug":"crispacion","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/crispacion\/","title":{"rendered":"Crispaci\u00f3n"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:crispaci\u00f3n\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:crispaci\u00f3n\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Crispacion_PSOE.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de publicidad negativa que ataca al Partido Popular y beneficia, t\u00e1citamente, al PSOE. Los socialistas nunca aceptaron ser los autores de esta iniciativa pero sin embargo la web del partido los sub\u00eda. Uno de los temas de la campa\u00f1a pol\u00edtica era la crispaci\u00f3n es decir, el desespero que nos producen algunos personajes p\u00fablicos. El fen\u00f3meno fue analizado con respecto a las elecciones de 2004 y se concluy\u00f3\u00a0 que acciones como estas, dirigidas a desacreditar al adversario en forma tosca, se traducen en abstenci\u00f3n. El PSOE, en su publicidad oficial, puso a Zapatero a decir que har\u00edan una campa\u00f1a sin \u201ccrispacidad\u201d. Quiz\u00e1s, por eso, iniciativas como estas, eran an\u00f3nimas.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: crispaci\u00f3n [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de publicidad negativa que ataca al Partido Popular y beneficia, t\u00e1citamente, al PSOE. Los socialistas nunca aceptaron ser los autores de esta iniciativa pero sin embargo la web del partido los sub\u00eda. Uno de los temas de la campa\u00f1a pol\u00edtica era la crispaci\u00f3n es decir, el desespero [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,23,10,29,11,3],"tags":[93,95,94],"class_list":["post-2682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-espana","category-geo","category-publicidad-negativa","category-temas","category-video","tag-elecciones-2008","tag-partido-socialista-espanol","tag-psoe"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/crispacion_psoe_thumb.png?fit=319%2C191&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-Hg","jetpack-related-posts":[{"id":8357,"url":"https:\/\/estrategica.com.co\/blog\/espana-en-positivo-doverman-felipe-gonzalez\/","url_meta":{"origin":2682,"position":0},"title":"Espa\u00f1a en Positivo &#8211; Doverman &#8211; Felipe Gonzalez","author":"Juliana","date":"marzo 27, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Video_electoral_PSOE_1996_doberman.flv\" width=\"550\" height=\"\" description=\"Espa\u00f1a en Positivo - Doverman - Felipe Gonzalez\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Campa\u00f1a del Partido Socialista para las elecciones generales de 1996. En la imagen aparece un Felipe Gonz\u00e1lez canoso y envejecido que ha perdido, con\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/video_electoral_psoe_1996_doberman_thumb.png?fit=258%2C221&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2665,"url":"https:\/\/estrategica.com.co\/blog\/con-zapatero-vuelve-a-creer-en-la-politica\/","url_meta":{"origin":2682,"position":1},"title":"Con Zapatero vuelve a creer en la Pol\u00edtica","author":"Juliana","date":"febrero 12, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Con_Zapatero_vuelve_a_Creer.flv\" width=\"550\" height=\"\" description=\"Con Zapatero vuelve a creer en la Pol\u00edtica\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Campa\u00f1a del Partido Socialista para las elecciones generales de 2007. La estrategia con el video es la de difundirla a trav\u00e9s de Internet.\u00a0 El\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2769,"url":"https:\/\/estrategica.com.co\/blog\/cuentos-chinos-psoe\/","url_meta":{"origin":2682,"position":2},"title":"Cuentos Chinos &#8211; PSOE","author":"Juliana","date":"enero 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/PSOE_Cuentos_Chinos.flv\" width=\"550\" height=\"\" description=\"Cuentos Chinos - PSOE\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Anuncio del candidato del PSOE a la alcald\u00eda de \u201cTres Cantos\u201d en Espa\u00f1a. En la imagen se vale de una secuencia en la que se parodia de Bruce\u2026","rel":"","context":"En \u00abCampa\u00f1a Cuerpo Colegiado\u00bb","block_context":{"text":"Campa\u00f1a Cuerpo Colegiado","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-colegiada\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/psoe_cuentos_chinos_thumb.png?fit=309%2C248&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17928,"url":"https:\/\/estrategica.com.co\/blog\/psoecard-pp\/","url_meta":{"origin":2682,"position":3},"title":"PSOEcard &#8211; PP","author":"Juliana","date":"agosto 30, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/PSOEcard.flv\" width=\"550\" height=\"\" description=\"PSOEcard - PP\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de Nuevas Generaciones del Partido Popular para las elecciones europeas de 2009. En la pieza utilizan la est\u00e9tica de la publicidad de una famosa tarjeta de cr\u00e9dito para\u2026","rel":"","context":"En \u00abCampa\u00f1a Cuerpo Colegiado\u00bb","block_context":{"text":"Campa\u00f1a Cuerpo Colegiado","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-colegiada\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/psoecard_thumb.png?fit=664%2C564&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7299,"url":"https:\/\/estrategica.com.co\/blog\/elecciones_generales_2000_psoe\/","url_meta":{"origin":2682,"position":4},"title":"Anti Aznar &#8211; Almunia","author":"Juliana","date":"marzo 21, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/ELECCIONES_GENERALES_2000_PSOE.flv\" width=\"550\" height=\"\" description=\"Anti Aznar - Almunia\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Campa\u00f1a del PSOE a las elecciones generales del 2000. El spot muestra textos que atacan el gobierno de Aznar evidenciando que gobierna para los ricos.\u00a0 El comienzo es\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/elecciones_generales_2000_psoe_thumb.png?fit=298%2C241&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2739,"url":"https:\/\/estrategica.com.co\/blog\/malaga-suma-psoe\/","url_meta":{"origin":2682,"position":5},"title":"M\u00e1laga Suma &#8211; PSOE","author":"Juliana","date":"enero 26, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Malaga_Suma.flv\" width=\"550\" height=\"\" description=\"M\u00e1laga Suma - PSOE\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a del partido socialista a la alcald\u00eda de M\u00e1laga. La grafica es \u00e1gil, en formato moderno y con mensajes claros y bien focalizados. El slogan \u201cM\u00e1laga\u2026","rel":"","context":"En \u00abCampa\u00f1a Uninominal\u00bb","block_context":{"text":"Campa\u00f1a Uninominal","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-uninominal\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=2682"}],"version-history":[{"count":8,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2682\/revisions"}],"predecessor-version":[{"id":52032,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2682\/revisions\/52032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/2683"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=2682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=2682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=2682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}