{"id":2685,"date":"2009-02-02T20:27:28","date_gmt":"2009-02-02T20:27:28","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=2685"},"modified":"2015-04-08T10:33:31","modified_gmt":"2015-04-08T15:33:31","slug":"defender_la_alegria","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/defender_la_alegria\/","title":{"rendered":"Defender la Alegr\u00eda"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:defender la alegr\u00eda\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:defender la alegr\u00eda\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Defender_la_Alegria.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la Plataforma de Apoyo a Zapatero en el cual varios artistas cantan \u201cDefender la Alegr\u00eda\u201d, texto inspirado en un poema de Mario Benedetti y con el cual pretenden incentivar el apoyo a la aspiraci\u00f3n de Rodr\u00edguez Zapatero. La Plataforma de Apoyo a Zapatero (PAZ), esta integrada por 12.000 artistas, intelectuales, cient\u00edficos, deportistas y acad\u00e9micos. La canci\u00f3n es interpretada por Serrat, Miguel Bos\u00e9, V\u00edctor Manuel y Ana Bel\u00e9n, entre otros. Iniciativas como esta tiene gran impacto persuasivo en el electorado, pues, cada artista tiene audiencias sobre las que influyen, y eso es importante en un escenario electoral.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: defender la alegr\u00eda [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la Plataforma de Apoyo a Zapatero en el cual varios artistas cantan \u201cDefender la Alegr\u00eda\u201d, texto inspirado en un poema de Mario Benedetti y con el cual pretenden incentivar el apoyo a la aspiraci\u00f3n de Rodr\u00edguez Zapatero. La Plataforma de Apoyo a Zapatero (PAZ), [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,23,10,11,3],"tags":[93,91,95,94],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/defender_la_alegria_thumb.png?fit=305%2C183&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-Hj","jetpack-related-posts":[{"id":2755,"url":"https:\/\/estrategica.com.co\/blog\/plataforma_de_apoyo_a_zapatero\/","url_meta":{"origin":2685,"position":0},"title":"Plataforma de Apoyo a Zapatero","author":"Juliana","date":"enero 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Plataforma_de_Apoyo_a_Zapatero.flv\" width=\"550\" height=\"\" description=\"Plataforma de Apoyo a Zapatero\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Plataforma de Apoyo a Zapatero \u2013 PAZ. Este movimiento esta conformado por artistas e intelectuales aport\u00f3 a la campa\u00f1a la canci\u00f3n, inspirada en un\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7714,"url":"https:\/\/estrategica.com.co\/blog\/merecemos-una-espana-mejor-zapatero\/","url_meta":{"origin":2685,"position":1},"title":"Merecemos una Espa\u00f1a mejor &#8211; Zapatero","author":"Juliana","date":"marzo 23, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Merecemos_una_Espana_mejor_PSOE_2004.flv\" width=\"550\" height=\"\" description=\"Merecemos una Espa\u00f1a mejor - Zapatero\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Partido Socialista Obrero Espa\u00f1ol en la Campa\u00f1a Electoral de las Elecciones Generales de Marzo de 2004 con Jos\u00e9 Luis Rodr\u00edguez Zapatero como Candidato a\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/merecemos_una_espana_mejor_psoe_2004_thumb.png?fit=339%2C283&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2665,"url":"https:\/\/estrategica.com.co\/blog\/con-zapatero-vuelve-a-creer-en-la-politica\/","url_meta":{"origin":2685,"position":2},"title":"Con Zapatero vuelve a creer en la Pol\u00edtica","author":"Juliana","date":"febrero 12, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Con_Zapatero_vuelve_a_Creer.flv\" width=\"550\" height=\"\" description=\"Con Zapatero vuelve a creer en la Pol\u00edtica\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Campa\u00f1a del Partido Socialista para las elecciones generales de 2007. La estrategia con el video es la de difundirla a trav\u00e9s de Internet.\u00a0 El\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2835,"url":"https:\/\/estrategica.com.co\/blog\/pesimista-spot-zapatero\/","url_meta":{"origin":2685,"position":3},"title":"Pesimista &#8211; Spot Zapatero","author":"Juliana","date":"enero 24, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Zapatero_Pesimista.flv\" width=\"550\" height=\"\" description=\"Pesimista - Spot Zapatero\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Excelente spot de campa\u00f1a que posiciona el sentido del slogan de la estrategia de Rodr\u00edguez Zapatero: \u201cLa Mirada Positiva\u201d, en donde se evidencia la personalidad del \u201cno se\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2750,"url":"https:\/\/estrategica.com.co\/blog\/zapatero-no-me-ha-fallado\/","url_meta":{"origin":2685,"position":4},"title":"Zapatero no me ha fallado &#8211; PSOE","author":"Juliana","date":"enero 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/No_nos_falles_PSOE.flv\" width=\"550\" height=\"\" description=\"Zapatero no me ha fallado - PSOE\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Video realizado por las juventudes socialistas de Espa\u00f1a en donde se toma como punto de partida el coro de un mitin socialista de la campa\u00f1a\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2831,"url":"https:\/\/estrategica.com.co\/blog\/zapatero_comparar_es_bueno\/","url_meta":{"origin":2685,"position":5},"title":"Comparar es Bueno &#8211; Zapatero","author":"Juliana","date":"enero 24, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Zapatero_Comparar_es_bueno.flv\" width=\"550\" height=\"\" description=\"Comparar es Bueno - Zapatero\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del PSOE donde se comparan algunas cifras de resultados con sus equivalentes en gobiernos del PP. Una campa\u00f1a contundente y \u00e1gil que trasmite la percepci\u00f3n de\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/zapatero_comparar_es_bueno_thumb.png?fit=311%2C232&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2685"}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=2685"}],"version-history":[{"count":13,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2685\/revisions"}],"predecessor-version":[{"id":52034,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2685\/revisions\/52034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/2686"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=2685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=2685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=2685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}