{"id":2835,"date":"2009-01-24T18:01:02","date_gmt":"2009-01-24T18:01:02","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=2835"},"modified":"2015-04-08T15:03:34","modified_gmt":"2015-04-08T20:03:34","slug":"pesimista-spot-zapatero","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/pesimista-spot-zapatero\/","title":{"rendered":"Pesimista &#8211; Spot Zapatero"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:pesimista - spot zapatero\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:pesimista - spot zapatero\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Zapatero_Pesimista.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Excelente spot de campa\u00f1a que posiciona el sentido del slogan de la estrategia de Rodr\u00edguez Zapatero: \u201cLa Mirada Positiva\u201d, en donde se evidencia la personalidad del \u201cno se puede\u201d o de \u201ctodo va a empeorar\u201d, es decir, los pesimistas. En una campa\u00f1a electoral hay que estar siempre del lado del optimismo. La historia de las campa\u00f1as pol\u00edticas est\u00e1n plagadas de ejemplos en donde el \u201cNo se Puede\u201d es derrotado estruendosamente. A la gente le gusta pensar que la vida va a mejorar y esta campa\u00f1a supo captar con humor este esp\u00edritu.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: pesimista &#8211; spot zapatero [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Excelente spot de campa\u00f1a que posiciona el sentido del slogan de la estrategia de Rodr\u00edguez Zapatero: \u201cLa Mirada Positiva\u201d, en donde se evidencia la personalidad del \u201cno se puede\u201d o de \u201ctodo va a empeorar\u201d, es decir, los pesimistas. En una campa\u00f1a electoral hay que [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,23,10,11,3],"tags":[93,91,95,94,92],"class_list":["post-2835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-espana","category-geo","category-temas","category-video","tag-elecciones-2008","tag-jose-luis-rodriguez-zapatero","tag-partido-socialista-espanol","tag-psoe","tag-zapatero"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/zapatero_pesimista_thumb.png?fit=365%2C192&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-JJ","jetpack-related-posts":[{"id":2755,"url":"https:\/\/estrategica.com.co\/blog\/plataforma_de_apoyo_a_zapatero\/","url_meta":{"origin":2835,"position":0},"title":"Plataforma de Apoyo a Zapatero","author":"Juliana","date":"enero 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Plataforma_de_Apoyo_a_Zapatero.flv\" width=\"550\" height=\"\" description=\"Plataforma de Apoyo a Zapatero\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Plataforma de Apoyo a Zapatero \u2013 PAZ. Este movimiento esta conformado por artistas e intelectuales aport\u00f3 a la campa\u00f1a la canci\u00f3n, inspirada en un\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2831,"url":"https:\/\/estrategica.com.co\/blog\/zapatero_comparar_es_bueno\/","url_meta":{"origin":2835,"position":1},"title":"Comparar es Bueno &#8211; Zapatero","author":"Juliana","date":"enero 24, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Zapatero_Comparar_es_bueno.flv\" width=\"550\" height=\"\" description=\"Comparar es Bueno - Zapatero\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del PSOE donde se comparan algunas cifras de resultados con sus equivalentes en gobiernos del PP. Una campa\u00f1a contundente y \u00e1gil que trasmite la percepci\u00f3n de\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/zapatero_comparar_es_bueno_thumb.png?fit=311%2C232&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2750,"url":"https:\/\/estrategica.com.co\/blog\/zapatero-no-me-ha-fallado\/","url_meta":{"origin":2835,"position":2},"title":"Zapatero no me ha fallado &#8211; PSOE","author":"Juliana","date":"enero 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/No_nos_falles_PSOE.flv\" width=\"550\" height=\"\" description=\"Zapatero no me ha fallado - PSOE\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Video realizado por las juventudes socialistas de Espa\u00f1a en donde se toma como punto de partida el coro de un mitin socialista de la campa\u00f1a\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2685,"url":"https:\/\/estrategica.com.co\/blog\/defender_la_alegria\/","url_meta":{"origin":2835,"position":3},"title":"Defender la Alegr\u00eda","author":"Juliana","date":"febrero 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/ESPANA\/Defender_la_Alegria.flv\" width=\"550\" height=\"\" description=\"Defender la Alegr\u00eda\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Plataforma de Apoyo a Zapatero en el cual varios artistas cantan \u201cDefender la Alegr\u00eda\u201d, texto inspirado en un poema de Mario Benedetti y con el cual\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7714,"url":"https:\/\/estrategica.com.co\/blog\/merecemos-una-espana-mejor-zapatero\/","url_meta":{"origin":2835,"position":4},"title":"Merecemos una Espa\u00f1a mejor &#8211; Zapatero","author":"Juliana","date":"marzo 23, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Merecemos_una_Espana_mejor_PSOE_2004.flv\" width=\"550\" height=\"\" description=\"Merecemos una Espa\u00f1a mejor - Zapatero\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Partido Socialista Obrero Espa\u00f1ol en la Campa\u00f1a Electoral de las Elecciones Generales de Marzo de 2004 con Jos\u00e9 Luis Rodr\u00edguez Zapatero como Candidato a\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/merecemos_una_espana_mejor_psoe_2004_thumb.png?fit=339%2C283&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7412,"url":"https:\/\/estrategica.com.co\/blog\/tu-voto-puede-elecciones-municipales-zapatero\/","url_meta":{"origin":2835,"position":5},"title":"Tu Voto Puede &#8211; Elecciones Municipales &#8211; Zapatero","author":"Juliana","date":"marzo 21, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Haremos_mas_Video_Psoe_Campan_Electoral_2007.flv\" width=\"550\" height=\"\" description=\"Tu Voto Puede - Elecciones Municipales - Zapatero\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de Campa\u00f1a del Partido Socialista Espa\u00f1ol para las elecciones municipales de 2007.\u00a0 Despu\u00e9s de \u201cNuevos tiempos\u201d y \u201cMiramos adelante\u201d el PSOE escogi\u00f3 el\u2026","rel":"","context":"En \u00abCampa\u00f1a Uninominal\u00bb","block_context":{"text":"Campa\u00f1a Uninominal","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-uninominal\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=2835"}],"version-history":[{"count":10,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2835\/revisions"}],"predecessor-version":[{"id":52098,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/2835\/revisions\/52098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/2836"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=2835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=2835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=2835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}