{"id":3041,"date":"2009-01-31T02:23:33","date_gmt":"2009-01-31T02:23:33","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=3041"},"modified":"2009-01-31T02:23:33","modified_gmt":"2009-01-31T02:23:33","slug":"lo-proximo","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/lo-proximo\/","title":{"rendered":"Lo Pr\u00f3ximo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3040\" data-permalink=\"https:\/\/estrategica.com.co\/blog\/lo-proximo\/psoe2000\/\" data-orig-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/psoe2000.jpg?fit=300%2C416&amp;ssl=1\" data-orig-size=\"300,416\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"psoe2000\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/psoe2000.jpg?fit=216%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/psoe2000.jpg?fit=300%2C416&amp;ssl=1\" class=\"alignnone size-full wp-image-3040\" title=\"psoe2000\" src=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/psoe2000.jpg?resize=300%2C416\" alt=\"psoe2000\" width=\"300\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/psoe2000.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/psoe2000.jpg?resize=216%2C300&amp;ssl=1 216w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; text-align: justify;\"><span style=\"font-size: small; font-family: Times New Roman;\">Campa\u00f1a del PSOE a las elecciones generales del 2000. El afiche es llamativo y la expresi\u00f3n facial es agradable pero no manda un mensaje diferente a que parece buena persona. La campa\u00f1a no supo posicionar un mensaje contundente y eso se vio reflejado en el cambio de slogan cuando paso de \u201cEspa\u00f1a, como tu lo har\u00edas\u201d a \u201cLo Pr\u00f3ximo\u201d. Un mensaje sin contenido claro que tenia que enfrentar a una administraci\u00f3n bien posicionada que afirmaba en su comunicaci\u00f3n que \u201cVamos a M\u00e1s\u201d. Almunia trato de no sisar callos, consolidar a la izquierda, atraer al centro y no asustar a los empresarios, por eso, quiz\u00e1s, hizo una campa\u00f1a inolora, incolora e ins\u00edpida. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; text-align: justify;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a del PSOE a las elecciones generales del 2000. El afiche es llamativo y la expresi\u00f3n facial es agradable pero no manda un mensaje diferente a que parece buena persona. La campa\u00f1a no supo posicionar un mensaje contundente y eso se vio reflejado en el cambio de slogan cuando paso de \u201cEspa\u00f1a, como tu lo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[5,57,23,46,10,11],"tags":[208,207,95,94],"class_list":["post-3041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afiches","category-campana-presidencial","category-espana","category-fotograficos","category-geo","category-temas","tag-elecciones-2000","tag-joaquin-almunia","tag-partido-socialista-espanol","tag-psoe"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/psoe2000.jpg?fit=300%2C416&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-N3","jetpack-related-posts":[{"id":7299,"url":"https:\/\/estrategica.com.co\/blog\/elecciones_generales_2000_psoe\/","url_meta":{"origin":3041,"position":0},"title":"Anti Aznar &#8211; Almunia","author":"Juliana","date":"marzo 21, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/ELECCIONES_GENERALES_2000_PSOE.flv\" width=\"550\" height=\"\" description=\"Anti Aznar - Almunia\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Campa\u00f1a del PSOE a las elecciones generales del 2000. El spot muestra textos que atacan el gobierno de Aznar evidenciando que gobierna para los ricos.\u00a0 El comienzo es\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/elecciones_generales_2000_psoe_thumb.png?fit=298%2C241&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16139,"url":"https:\/\/estrategica.com.co\/blog\/jornada-de-48-horas-psoe\/","url_meta":{"origin":3041,"position":1},"title":"Jornada de 48 horas &#8211; PSOE","author":"estrategica.com","date":"mayo 31, 2009","format":false,"excerpt":"Afiche del Partido Socialista Obrero Espa\u00f1ol, PSOE, para las elecciones europeas disputadas el 7 de junio de 2009. La campa\u00f1a es de contraste, es decir, se pretende visualizar en forma clara qu\u00e9 representa el PSOE y qu\u00e9 representa el PP, su adversario. La estrategia es dise\u00f1ada a trav\u00e9s de 11\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/3542286617_0014497cf9_o.jpg?fit=592%2C863&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16143,"url":"https:\/\/estrategica.com.co\/blog\/cambio-climatico-psoe\/","url_meta":{"origin":3041,"position":2},"title":"Cambio Clim\u00e1tico &#8211; PSOE","author":"estrategica.com","date":"mayo 31, 2009","format":false,"excerpt":"Afiche del Partido Socialista Obrero Espa\u00f1ol, PSOE, para las elecciones europeas disputadas el 7 de junio de 2009. La campa\u00f1a es de contraste, es decir, se pretende visualizar en forma clara qu\u00e9 representa el PSOE y qu\u00e9 representa el PP, su adversario. La estrategia es dise\u00f1ada a trav\u00e9s de 11\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/3542288733_b1f9e2cca2_o.jpg?fit=592%2C863&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16147,"url":"https:\/\/estrategica.com.co\/blog\/te-han-convocado-psoe\/","url_meta":{"origin":3041,"position":3},"title":"Te han Convocado &#8211; PSOE","author":"estrategica.com","date":"mayo 31, 2009","format":false,"excerpt":"Afiche del Partido Socialista Obrero Espa\u00f1ol, PSOE, para las elecciones europeas disputadas el 7 de junio de 2009. 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La campa\u00f1a es de contraste, es decir, se pretende visualizar en forma clara qu\u00e9 representa el PSOE y qu\u00e9 representa el PP, su adversario. La estrategia es dise\u00f1ada a trav\u00e9s de 11\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/3543092108_bcaf8a28aa_o.jpg?fit=592%2C863&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16161,"url":"https:\/\/estrategica.com.co\/blog\/servicios-publicos-psoe\/","url_meta":{"origin":3041,"position":5},"title":"Servicios P\u00fablicos &#8211; PSOE","author":"estrategica.com","date":"mayo 31, 2009","format":false,"excerpt":"Afiche del Partido Socialista Obrero Espa\u00f1ol, PSOE, para las elecciones europeas disputadas el 7 de junio de 2009. 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La estrategia es dise\u00f1ada a trav\u00e9s de 11\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/05\/3543092516_038e947e5d_o.jpg?fit=592%2C863&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/3041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=3041"}],"version-history":[{"count":1,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/3041\/revisions"}],"predecessor-version":[{"id":3042,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/3041\/revisions\/3042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/3040"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=3041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=3041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=3041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}