{"id":37453,"date":"2013-02-04T10:38:34","date_gmt":"2013-02-04T15:38:34","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=37453"},"modified":"2014-09-09T20:02:35","modified_gmt":"2014-09-10T01:02:35","slug":"mexicoactorglobal","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/mexicoactorglobal\/","title":{"rendered":"M\u00e9xico Actor Global &#8211; Pe\u00f1a"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:m\u00e9xico actor global - pe\u00f1a\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:m\u00e9xico actor global - pe\u00f1a\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/20121220\/MexicoActorGlobal.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><br \/>\nSpot de la Campa\u00f1a de Enrique Pe\u00f1a Nieto a la Presidencia de M\u00e9xico, durante la contienda de 2012, a nombre del PRI. Pe\u00f1a Nieto arranc\u00f3 la campa\u00f1a liderando los sondeos. En esa posici\u00f3n la estrategia era no generar controversias innecesarias, no hacer en ataques y mantener una sonrisa amable y confiable en todo momento. Se evit\u00f3 al m\u00e1ximo la confrontaci\u00f3n con el gobierno y con los otros candidatos. Pe\u00f1a Nieto trabaj\u00f3 la base del partido y en materia de comunicaci\u00f3n hizo una campa\u00f1a amable, optimista y posicionando mensajes que no generaban pol\u00e9micas innecesarias o confrontaciones peligrosas. Desde el arranque qued\u00f3 claro que mientras no se perdieran puntos en la intenci\u00f3n de votos no habr\u00eda ning\u00fan cambio en la estrategia. El candidato a lo largo de las semanas en ning\u00fan momento se vio obligado a arriesgar y nunca, por lo mismo, dej\u00f3 la \u201czona de confort\u201d que le ofreci\u00f3 estar siempre arriba en todas las encuestas. El slogan de campa\u00f1a fue \u201cMi compromiso es contigo y con M\u00e9xico\u201d. Al final Pe\u00f1a Nieto obtuvo el triunfo con el 38.21% de los votos, siendo seguido por Andr\u00e9s Manuel L\u00f3pez Obrador con el 31.59% de los votos y Josefina V\u00e1zquez Mota con el 25.41%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: m\u00e9xico actor global &#8211; pe\u00f1a [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la Campa\u00f1a de Enrique Pe\u00f1a Nieto a la Presidencia de M\u00e9xico, durante la contienda de 2012, a nombre del PRI. Pe\u00f1a Nieto arranc\u00f3 la campa\u00f1a liderando los sondeos. En esa posici\u00f3n la estrategia era no generar controversias innecesarias, no hacer en ataques [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":37454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[1020,263,57,34,10,201,11,3],"tags":[1021,1029,261],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/MexicoActorGlobal_thumb.png?fit=721%2C464&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-9K5","jetpack-related-posts":[{"id":37186,"url":"https:\/\/estrategica.com.co\/blog\/esmomentodemexicospot\/","url_meta":{"origin":37453,"position":0},"title":"Es Momento de M\u00e9xico &#8211; Pe\u00f1a","author":"Juliana","date":"enero 29, 2013","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20121220\/EsMomentodeMexicoSpot.flv\" width=\"550\" height=\"\" description=\"Es Momento de M\u00e9xico - Pe\u00f1a\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Enrique Pe\u00f1a Nieto a la Presidencia de M\u00e9xico, durante la contienda de 2012, a nombre del PRI. 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