{"id":37544,"date":"2013-02-03T20:15:25","date_gmt":"2013-02-04T01:15:25","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=37544"},"modified":"2014-02-11T20:30:12","modified_gmt":"2014-02-12T01:30:12","slug":"penanietospotcompromisoconlaeducacion","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/penanietospotcompromisoconlaeducacion\/","title":{"rendered":"Compromiso con la Educaci\u00f3n &#8211; Pe\u00f1a"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotCompromisoconlaEducacion_thumb.png\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"37545\" data-permalink=\"https:\/\/estrategica.com.co\/blog\/penanietospotcompromisoconlaeducacion_thumb-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotCompromisoconlaEducacion_thumb.png?fit=890%2C541&amp;ssl=1\" data-orig-size=\"890,541\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"PenaNietoSpotCompromisoconlaEducacion_thumb\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotCompromisoconlaEducacion_thumb.png?fit=300%2C182&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotCompromisoconlaEducacion_thumb.png?fit=890%2C541&amp;ssl=1\" class=\"alignnone size-medium wp-image-37545\" title=\"PenaNietoSpotCompromisoconlaEducacion_thumb\" alt=\"PenaNietoSpotCompromisoconlaEducacion_thumb\" src=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotCompromisoconlaEducacion_thumb-300x182.png?resize=300%2C182\" width=\"300\" height=\"182\" srcset=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotCompromisoconlaEducacion_thumb.png?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotCompromisoconlaEducacion_thumb.png?w=890&amp;ssl=1 890w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"FlashVars\" value=\"flvSource=\/blog\/wp-content\/uploads\/2009\/01\/20121220\/ PenaNietoSpotCompromisoconlaEducacion.flv\" \/><param name=\"allowScriptAccess\" value=\"sameDomain\" \/><param name=\"flashvars\" value=\"flvSource=\/blog\/wp-content\/uploads\/2009\/01\/20121220\/PenaNietoSpotCompromisoconlaEducacion.flv\" \/><param name=\"src\" value=\"http:\/\/estrategica.com.co\/blog\/videop.swf\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"sameDomain\" \/><\/object><\/p>\n<p>Spot de la Campa\u00f1a de Enrique Pe\u00f1a Nieto a la Presidencia de M\u00e9xico, durante la contienda de 2012, a nombre del PRI. Pe\u00f1a Nieto arranc\u00f3 la campa\u00f1a liderando los sondeos. En esa posici\u00f3n la estrategia era no generar controversias innecesarias, no hacer en ataques y mantener una sonrisa amable y confiable en todo momento. Se evit\u00f3 al m\u00e1ximo la confrontaci\u00f3n con el gobierno y con los otros candidatos. Pe\u00f1a Nieto trabaj\u00f3 la base del partido y en materia de comunicaci\u00f3n hizo una campa\u00f1a amable, optimista y posicionando mensajes que no generaban pol\u00e9micas innecesarias o confrontaciones peligrosas. Desde el arranque qued\u00f3 claro que mientras no se perdieran puntos en la intenci\u00f3n de votos no habr\u00eda ning\u00fan cambio en la estrategia. El candidato a lo largo de las semanas en ning\u00fan momento se vio obligado a arriesgar y nunca, por lo mismo, dej\u00f3 la \u201czona de confort\u201d que le ofreci\u00f3 estar siempre arriba en todas las encuestas. El slogan de campa\u00f1a fue \u201cMi compromiso es contigo y con M\u00e9xico\u201d. Al final Pe\u00f1a Nieto obtuvo el triunfo con el 38.21% de los votos, siendo seguido por Andr\u00e9s Manuel L\u00f3pez Obrador con el 31.59% de los votos y Josefina V\u00e1zquez Mota con el 25.41%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spot de la Campa\u00f1a de Enrique Pe\u00f1a Nieto a la Presidencia de M\u00e9xico, durante la contienda de 2012, a nombre del PRI. Pe\u00f1a Nieto arranc\u00f3 la campa\u00f1a liderando los sondeos. En esa posici\u00f3n la estrategia era no generar controversias innecesarias, no hacer en ataques y mantener una sonrisa amable y confiable en todo momento. Se [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":37545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[1020,263,57,34,10,201,11,3],"tags":[1021,1029,261],"class_list":["post-37544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1020","category-ano","category-campana-presidencial","category-electoral","category-geo","category-mexico","category-temas","category-video","tag-elecciones-2012","tag-enrique-pena-nieto","tag-pri"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotCompromisoconlaEducacion_thumb.png?fit=890%2C541&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-9Ly","jetpack-related-posts":[{"id":37571,"url":"https:\/\/estrategica.com.co\/blog\/penanietospotmicompromisotambienesverde\/","url_meta":{"origin":37544,"position":0},"title":"Mi Compromiso Tambi\u00e9n es Verde &#8211; Pe\u00f1a","author":"Juliana","date":"febrero 3, 2013","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20121220\/PenaNietoSpotMicompromisotambienesVerde.flv\" width=\"550\" height=\"\" description=\"Mi Compromiso Tambi\u00e9n es Verde - Pe\u00f1a\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Enrique Pe\u00f1a Nieto a la Presidencia de M\u00e9xico, durante la contienda de 2012, a nombre del PRI. Pe\u00f1a Nieto arranc\u00f3\u2026","rel":"","context":"En \u00ab2012\u00bb","block_context":{"text":"2012","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2012\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotMicompromisotambienesVerde_thumb.png?fit=412%2C338&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":37556,"url":"https:\/\/estrategica.com.co\/blog\/penanietospotlogrosdegobiernodelestadodemexico\/","url_meta":{"origin":37544,"position":1},"title":"Logros de Gobierno del Estado de M\u00e9xico &#8211; Pe\u00f1a","author":"Juliana","date":"febrero 4, 2013","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20121220\/PenaNietoSpotLogrosdeGobiernodelEstadodeMexico.flv\" width=\"550\" height=\"\" description=\"Compromisos con Puerto Plata - Danilo\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto","rel":"","context":"En \u00ab2012\u00bb","block_context":{"text":"2012","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2012\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotLogrosdeGobiernodelEstadodeMexico_thumb.png?fit=563%2C372&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":37186,"url":"https:\/\/estrategica.com.co\/blog\/esmomentodemexicospot\/","url_meta":{"origin":37544,"position":2},"title":"Es Momento de M\u00e9xico &#8211; Pe\u00f1a","author":"Juliana","date":"enero 29, 2013","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20121220\/EsMomentodeMexicoSpot.flv\" width=\"550\" height=\"\" description=\"Es Momento de M\u00e9xico - Pe\u00f1a\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Enrique Pe\u00f1a Nieto a la Presidencia de M\u00e9xico, durante la contienda de 2012, a nombre del PRI. Pe\u00f1a Nieto arranc\u00f3 la\u2026","rel":"","context":"En \u00ab2012\u00bb","block_context":{"text":"2012","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2012\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/01\/EsMomentodeMexicoSpot_thumb.png?fit=807%2C537&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":37453,"url":"https:\/\/estrategica.com.co\/blog\/mexicoactorglobal\/","url_meta":{"origin":37544,"position":3},"title":"M\u00e9xico Actor Global &#8211; Pe\u00f1a","author":"Juliana","date":"febrero 4, 2013","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20121220\/MexicoActorGlobal.flv\" width=\"550\" height=\"\" description=\"M\u00e9xico Actor Global - Pe\u00f1a\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Enrique Pe\u00f1a Nieto a la Presidencia de M\u00e9xico, durante la contienda de 2012, a nombre del PRI. Pe\u00f1a Nieto arranc\u00f3 la campa\u00f1a\u2026","rel":"","context":"En \u00ab2012\u00bb","block_context":{"text":"2012","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2012\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/MexicoActorGlobal_thumb.png?fit=721%2C464&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":37526,"url":"https:\/\/estrategica.com.co\/blog\/penanietoestoydecididoacambiaramexico\/","url_meta":{"origin":37544,"position":4},"title":"Estoy decidido a Cambiar a M\u00e9xico &#8211; Pe\u00f1a","author":"Juliana","date":"febrero 4, 2013","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20121220\/PenaNietoEstoydecididoaCambiaraMexico.flv\" width=\"550\" height=\"\" description=\"Estoy decidido a Cambiar a M\u00e9xico - Pe\u00f1a\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Enrique Pe\u00f1a Nieto a la Presidencia de M\u00e9xico, durante la contienda de 2012, a nombre del PRI. Pe\u00f1a Nieto\u2026","rel":"","context":"En \u00ab2012\u00bb","block_context":{"text":"2012","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2012\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoEstoydecididoaCambiaraMexico_thumb.png?fit=554%2C343&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":37559,"url":"https:\/\/estrategica.com.co\/blog\/penanietospotlogrosdegobiernodelestadodemexicoeninfraestructuralsm\/","url_meta":{"origin":37544,"position":5},"title":"Logros de Gobierno del Estado de M\u00e9xico en Infraestructura &#8211; Pe\u00f1a","author":"Juliana","date":"febrero 4, 2013","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20121220\/PenaNietoSpotLogrosdeGobiernodelEstadodeMexicoenInfraestructuraLSM.flv\" width=\"550\" height=\"\" description=\"Logros de Gobierno del Estado de M\u00e9xico en Infraestructura - Pe\u00f1a\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Enrique Pe\u00f1a Nieto a la Presidencia de M\u00e9xico, durante la contienda de 2012, a nombre del\u2026","rel":"","context":"En \u00ab2012\u00bb","block_context":{"text":"2012","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2012\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2013\/02\/PenaNietoSpotLogrosdeGobiernodelEstadodeMexicoenInfraestructuraLSM_thumb.png?fit=695%2C429&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/37544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=37544"}],"version-history":[{"count":4,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/37544\/revisions"}],"predecessor-version":[{"id":39695,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/37544\/revisions\/39695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/37545"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=37544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=37544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=37544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}