{"id":559,"date":"2009-01-06T01:30:20","date_gmt":"2009-01-06T01:30:20","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=559"},"modified":"2009-03-27T12:07:05","modified_gmt":"2009-03-27T12:07:05","slug":"vota-seguro","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/vota-seguro\/","title":{"rendered":"VOTA SEGURO"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"558\" data-permalink=\"https:\/\/estrategica.com.co\/blog\/vota-seguro\/bachelet11-6\/\" data-orig-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/bachelet11-6.jpg?fit=214%2C283&amp;ssl=1\" data-orig-size=\"214,283\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"bachelet11-6\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/bachelet11-6.jpg?fit=214%2C283&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/bachelet11-6.jpg?fit=214%2C283&amp;ssl=1\" class=\"alignnone size-full wp-image-558\" title=\"bachelet11-6\" src=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/bachelet11-6.jpg?resize=214%2C283\" alt=\"bachelet11-6\" width=\"214\" height=\"283\" data-recalc-dims=\"1\" \/><\/p>\n<p style=\"text-align: justify;\">La campa\u00f1a de Lav\u00edn se jug\u00f3 con el tema de la seguridad ciudadana. En este afiche donde el candidato aparece en actitud triunfalista se recalca la palabra SEGURO para generar un significado doble: la seguridad de pasar a la segunda vuelta electoral y la seguridad como eje tem\u00e1tico de campa\u00f1a. Se nota que Lav\u00edn no esta en una manifestaci\u00f3n real lo cual le quita contundencia a la imagen. Se utilizan muchos slogans para un espacio tan peque\u00f1o: \u201cArrasa de norte a sur\u201d, \u201cvota seguro\u201d, \u201cel candidato popular\u201d y \u201cvota seguro, vota 4\u201d. Hay una gran confusi\u00f3n visual. Existen tipograf\u00edas diferentes en los distintos textos lo cual acent\u00faa el caos comunicativo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a de Lav\u00edn se jug\u00f3 con el tema de la seguridad ciudadana. En este afiche donde el candidato aparece en actitud triunfalista se recalca la palabra SEGURO para generar un significado doble: la seguridad de pasar a la segunda vuelta electoral y la seguridad como eje tem\u00e1tico de campa\u00f1a. Se nota que Lav\u00edn no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":59289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[356,5,263,57,25,46,10,11],"tags":[115,131,130],"class_list":["post-559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-356","category-afiches","category-ano","category-campana-presidencial","category-chile","category-fotograficos","category-geo","category-temas","tag-elecciones-2005","tag-joaquin-lavin","tag-union-democrata-independiente"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/VOTA-SEGURO.jpg?fit=214%2C283&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-91","jetpack-related-posts":[{"id":556,"url":"https:\/\/estrategica.com.co\/blog\/mano-dura-contra-la-delincuencia\/","url_meta":{"origin":559,"position":0},"title":"MANO DURA contra la delincuencia","author":"camilorojas","date":"enero 6, 2009","format":false,"excerpt":"La campa\u00f1a de Lav\u00edn se jug\u00f3 con el tema de la seguridad ciudadana. En el afiche no aparece el candidato sino una puerta destrozada. Se apela al miedo. El slogan \u201ccon Lav\u00edn, mano dura contra la delincuencia\u201d aprovecha la coyuntura de inseguridad que se vive, sobre todo en Santiago. El\u2026","rel":"","context":"En \u00ab2005\u00bb","block_context":{"text":"2005","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2005\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/MANO-DURA-contra-la-delincuencia.jpg?fit=214%2C283&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":23641,"url":"https:\/\/estrategica.com.co\/blog\/con-tu-voto-mas-voto-lavin\/","url_meta":{"origin":559,"position":1},"title":"Con tu voto m\u00e1s un voto &#8211; Lav\u00edn","author":"Juliana","date":"noviembre 7, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/JOAQUINLAVIN.flv\" width=\"550\" height=\"\" description=\"Con tu voto m\u00e1s un voto - Lav\u00edn\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Joaqu\u00edn Lav\u00edn para las elecciones presidenciales chilenas de 1999. En esta campa\u00f1a Lav\u00edn representaba el cambio, no en vano su\u2026","rel":"","context":"En \u00ab1999\u00bb","block_context":{"text":"1999","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/1999\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/JOAQUINLAVIN_thumb.png?fit=598%2C486&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":432,"url":"https:\/\/estrategica.com.co\/blog\/chile-quiere-mas\/","url_meta":{"origin":559,"position":2},"title":"CHILE QUIERE M\u00c1S","author":"camilorojas","date":"enero 5, 2009","format":false,"excerpt":"Candidato a la presidencia por el movimiento Alianza por Chile que es una coalici\u00f3n de centroderecha integrada por la Uni\u00f3n Dem\u00f3crata Independiente (UDI), gremialistas, y Renovaci\u00f3n Nacional (RN). En la campa\u00f1a Pi\u00f1era logr\u00f3 posicionarse por encima de Joaqu\u00edn Lavin asando a la segunda vuelta con Michelle Bachelet. En la \u00faltima\u2026","rel":"","context":"En \u00ab2005\u00bb","block_context":{"text":"2005","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2005\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/CHILE-QUIERE-M\u00c1S1.jpg?fit=213%2C278&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":23647,"url":"https:\/\/estrategica.com.co\/blog\/jingle-viva-el-cambio-lavin\/","url_meta":{"origin":559,"position":3},"title":"Jingle Viva el Cambio &#8211; Lav\u00edn","author":"Juliana","date":"diciembre 1, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/JoaqunLavnJingleVIVAELCAMBI.flv\" width=\"550\" height=\"\" description=\"Jingle Viva el Cambio - Lav\u00edn\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Joaqu\u00edn Lav\u00edn para las elecciones presidenciales chilenas de 1999. En esta campa\u00f1a Lav\u00edn representaba el cambio, no en vano su slogan de\u2026","rel":"","context":"En \u00ab1999\u00bb","block_context":{"text":"1999","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/1999\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/JoaqunLavnJingleVIVAELCAMBI_thumb.png?fit=667%2C413&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11137,"url":"https:\/\/estrategica.com.co\/blog\/para-vivir-mejor-lavin\/","url_meta":{"origin":559,"position":4},"title":"Para Vivir Mejor &#8211; Lavin","author":"Juliana","date":"mayo 15, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/carpeta_muchos_varios\/ChileJoaquinLavin99.flv\" width=\"550\" height=\"\" description=\"Para Vivir Mejor - Lavin\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Joaqu\u00edn Lav\u00edn para las elecciones presidenciales chilenas de 1999. En esta campa\u00f1a Lav\u00edn representaba el cambio, no en vano su slogan de campa\u00f1a\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/chilejoaquinlavin99_thumb.png?fit=311%2C232&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2506,"url":"https:\/\/estrategica.com.co\/blog\/viva-el-cambio-joaquin-lavin\/","url_meta":{"origin":559,"position":5},"title":"Viva el Cambio &#8211; Joaquin Lav\u00edn","author":"Juliana","date":"marzo 4, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/CHILE\/Joaquin_Lavin_Viva_el_Cambio.flv\" width=\"550\" height=\"\" description=\"Viva el Cambio - Joaquin Lav\u00edn\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de Joaqu\u00edn Lav\u00edn para las elecciones presidenciales chilenas de 1999. En esta campa\u00f1a Lav\u00edn representaba el cambio, no en vano su slogan de\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/joaquin_lavin_viva_el_cambio_2_thumb.png?fit=317%2C258&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=559"}],"version-history":[{"count":7,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/559\/revisions"}],"predecessor-version":[{"id":8565,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/559\/revisions\/8565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/59289"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}