{"id":56467,"date":"2015-05-20T09:24:20","date_gmt":"2015-05-20T14:24:20","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=56467"},"modified":"2015-07-14T15:51:06","modified_gmt":"2015-07-14T20:51:06","slug":"franjamichellebacheletsegundavueltacapitulo12post","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/franjamichellebacheletsegundavueltacapitulo12post\/","title":{"rendered":"Franja &#8211; Segunda Vuelta &#8211; Bachelet"},"content":{"rendered":"<p><script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:franjamichellebacheletsegundavueltacapitulo12\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:franjamichellebacheletsegundavueltacapitulo12\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: 'http:\/\/estrategica.com.co\/blog\/wp-content\/uploads\/2015\/05\/FranjaMichelleBacheletSegundaVueltaCapitulo12.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\n\t        }\n\n\t\t});\n}\n<\/script><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/p>\n<p>Spot de la Campa\u00f1a de Michelle Bachelet durante la contienda electoral de 2013 a nombre de la\u00a0coalici\u00f3n\u00a0Nueva Mayor\u00eda. A partir de su victoria en las primarias de la coalici\u00f3n de partidos de la Nueva Mayor\u00eda Bachelet se posicion\u00f3 como l\u00edder en la intenci\u00f3n de voto de todas las encuestas. Bachelet administr\u00f3 su ventaja en la opini\u00f3n sin entrar en controversias duras, buscando un tono emocional cuya difusi\u00f3n se facilit\u00f3 por la personalidad misma de la candidata. La campa\u00f1a utiliz\u00f3 recursos alegres en donde las vocer\u00edas de actores y gente com\u00fan y corriente fe la nota predominante. En las franjas televisivas Bachelet no gener\u00f3 pol\u00e9micas ni confrontaciones que la metieran en escenarios que afectaran su imagen de conciliadora y maternal.<\/p>\n<p>Su comunicaci\u00f3n televisiva comunicaba logros, perfil social e inclusi\u00f3n, en ese sentido, es de resaltar que ella y Marcel Claude fueron los \u00fanicos que utilizaron el recuadro con lenguaje de se\u00f1as mostrando su compromiso con la inclusi\u00f3n. La franja televisiva estuvo marcada en la propuesta program\u00e1tica: Nueva Constituci\u00f3n, Educaci\u00f3n gratuita y de calidad y la Reforma Tributaria. El slogan fue &#8216;Todos con Michelle&#8217; con el cual remplazaron el &#8216;Michelle: Chile de Todos&#8217; incrustado en la imagen de la candidata en blanco y negro manteniendo los colores blanco, azul y rojo. El concepto grafico lamentablemente fue copiado de la imagen grafica de John Kennedy. Al final Bachelet gan\u00f3 la primera vuelta electoral con el 46.7% de los votos pasando a segunda vuelta con Evelyn Matthei que obtuvo el 25.03% de los votos. En segunda vuelta Bachelet tambi\u00e9n se impuso con el 62.17% contra el 37.83% de Matthei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: franjamichellebacheletsegundavueltacapitulo12 [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la Campa\u00f1a de Michelle Bachelet durante la contienda electoral de 2013 a nombre de la\u00a0coalici\u00f3n\u00a0Nueva Mayor\u00eda. A partir de su victoria en las primarias de la coalici\u00f3n de partidos de la Nueva Mayor\u00eda Bachelet se posicion\u00f3 como l\u00edder en la intenci\u00f3n de voto de todas las [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":56545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[1065,263,57,25,34,10,1,11,3],"tags":[1069,114,1070],"class_list":["post-56467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1065","category-ano","category-campana-presidencial","category-chile","category-electoral","category-geo","category-uncategorized","category-temas","category-video","tag-elecciones-2013","tag-michelle-bachelet","tag-nueva-mayoria"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2015\/05\/FranjaMichelleBacheletSegundaVueltaCapitulo12_thumb.png?fit=642%2C344&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-eGL","jetpack-related-posts":[{"id":57227,"url":"https:\/\/estrategica.com.co\/blog\/cultura-para-todos-bachelet\/","url_meta":{"origin":56467,"position":0},"title":"Cultura para Todos &#8211; Bachelet","author":"Juliana","date":"julio 14, 2015","format":false,"excerpt":"[hana-flv-player video=\"http:\/\/estrategica.com.co\/blog\/wp-content\/uploads\/2015\/05\/MichelleBachelet.flv\" width=\"550\" height=\"\" description=\"MichelleBachelet\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Michelle Bachelet durante la contienda electoral de 2013 a nombre de la coalici\u00f3n\u00a0Nueva Mayor\u00eda. A partir de su victoria en las primarias de la coalici\u00f3n de\u2026","rel":"","context":"En \u00ab2013\u00bb","block_context":{"text":"2013","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2013\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2015\/05\/MichelleBachelet_thumb.png?fit=1072%2C587&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":59062,"url":"https:\/\/estrategica.com.co\/blog\/franjaelectoraldemichellebacheletcapitulo222post\/","url_meta":{"origin":56467,"position":1},"title":"Franja Electoral &#8211; Michelle Bachelet","author":"Juliana","date":"marzo 7, 2017","format":false,"excerpt":"Spot de la Campa\u00f1a de Michelle Bachelet durante la contienda electoral de 2013 a nombre de la colaci\u00f3n Nueva Mayor\u00eda. A partir de su victoria en las primarias de la coalici\u00f3n de partidos de la Nueva Mayor\u00eda Bachelet se posicion\u00f3 como l\u00edder en la intenci\u00f3n de voto de todas las\u2026","rel":"","context":"En \u00ab2013\u00bb","block_context":{"text":"2013","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2013\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2015\/05\/FranjaElectoraldeMichelleBacheletCap\u00edtulo22_thumb1.png?fit=592%2C416&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":58979,"url":"https:\/\/estrategica.com.co\/blog\/votapormichellebacheletporerasmoarrietapost\/","url_meta":{"origin":56467,"position":2},"title":"Vota por Michelle Bachelet por Erasmo Arrieta &#8211; Bachelet","author":"Juliana","date":"mayo 26, 2015","format":false,"excerpt":"[hana-flv-player video=\"http:\/\/estrategica.com.co\/blog\/wp-content\/uploads\/2015\/05\/VotaporMichelleBacheletporErasmoArrieta.flv\" width=\"550\" height=\"\" description=\"VotaporMichelleBacheletporErasmoArrieta\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Michelle Bachelet durante la contienda electoral de 2013 a nombre de la colaci\u00f3n Nueva Mayor\u00eda. A partir de su victoria en las primarias de la coalici\u00f3n\u2026","rel":"","context":"En \u00ab2013\u00bb","block_context":{"text":"2013","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2013\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2015\/05\/VotaporMichelleBacheletporErasmoArrieta_thumb.png?fit=845%2C524&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2494,"url":"https:\/\/estrategica.com.co\/blog\/jingle-bachelet-para-chile\/","url_meta":{"origin":56467,"position":3},"title":"Jingle Bachelet para Chile","author":"Juliana","date":"noviembre 16, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/CHILE\/Jingle_Bachelet_para_Chile.flv\" width=\"550\" height=\"\" description=\"Jingle Bachelet para Chile\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Michelle Bachelet se present\u00f3 a las elecciones presidenciales a nombre de la Concertaci\u00f3n. Su campa\u00f1a estuvo dise\u00f1ada con un mensaje emocional. Sus mensajes trasmit\u00edan cercan\u00eda, cari\u00f1o e inclusi\u00f3n.\u2026","rel":"","context":"En \u00ab2005\u00bb","block_context":{"text":"2005","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2005\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/jingle_bachelet_para_chile_thumb.png?fit=306%2C228&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2465,"url":"https:\/\/estrategica.com.co\/blog\/canciones_franja_presidencial\/","url_meta":{"origin":56467,"position":4},"title":"Michelle Bachelet &#8211; Tomas Hirsch","author":"Juliana","date":"enero 23, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/CHILE\/canciones_franja_presidencial.flv\" width=\"550\" height=\"\" description=\"Michelle Bachelet - Tomas Hirsch\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Por su parte la tonada que identifica la campa\u00f1a de Tomas Hirsch apela a la esperanza, a los sue\u00f1os, marcando el nombre de su movimiento pol\u00edtico: \u201cJuntos\u2026","rel":"","context":"En \u00abAUDIO\u00bb","block_context":{"text":"AUDIO","link":"https:\/\/estrategica.com.co\/blog\/category\/audio\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/canciones_franja_presidencial_thumb.png?fit=311%2C210&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17985,"url":"https:\/\/estrategica.com.co\/blog\/recordando-pinera\/","url_meta":{"origin":56467,"position":5},"title":"Recordando &#8211; Pi\u00f1era","author":"Juliana","date":"agosto 29, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/recordando.flv\" width=\"550\" height=\"\" description=\"Recordando - Pi\u00f1era\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Candidato a la presidencia por el movimiento Alianza por Chile que es una coalici\u00f3n de centroderecha integrada por la Uni\u00f3n Dem\u00f3crata Independiente (UDI), gremialistas, y Renovaci\u00f3n Nacional (RN). 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