{"id":7056,"date":"2011-01-13T11:43:32","date_gmt":"2011-01-13T16:43:32","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=7056"},"modified":"2015-03-26T12:52:38","modified_gmt":"2015-03-26T17:52:38","slug":"campana_anti_evasion_transantiago","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/campana_anti_evasion_transantiago\/","title":{"rendered":"Campa\u00f1a Anti-Evasi\u00f3n &#8211; Transantiago"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:campa\u00f1a anti-evasi\u00f3n - transantiago\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:campa\u00f1a anti-evasi\u00f3n - transantiago\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/CampaNA_Anti_Evasion_Transantiago.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Campa\u00f1a del sistema de transporte de Santiago de Chile, Transantiago. El tema hace relaci\u00f3n a la organizaci\u00f3n de este sistema de transporte p\u00fablico que opera en el \u00e1rea metropolitana de Santiago. El proyecto comenz\u00f3 en 2005, en 2007 se realiz\u00f3 la transici\u00f3n definitiva al nuevo sistema y la implementaci\u00f3n total debe culminar en 2011. La puesta en marcha de\u00a0Transantiago gener\u00f3 serios problemas de planeaci\u00f3n, cobertura e implementaci\u00f3n. Esto suscito una grave crisis que golpe\u00f3 la imagen de la Presidente Bachelet. Los spot tienen dos partes, unos, a finales del 2006, buscan posicionar el proyecto en la poblaci\u00f3n y se utiliza como vocero a un l\u00edder popular como es el jugador de f\u00fatbol Zamorano que cuenta como empieza el nuevo proyecto y las nuevas rutas y colores de los buses. La segunda etapa, despu\u00e9s de la crisis, busca comunicar\u00a0\u00a0el aumento de la cantidad de buses, los nuevos lugares a los que esta llegando y el aumento en la velocidad de los buses a trav\u00e9s de carriles exclusivos. Estos \u00faltimos spot mantienen una misma est\u00e9tica y una misma din\u00e1mica de comunicaci\u00f3n. Son piezas atractivas que posicionan un mensaje de evoluci\u00f3n y soluci\u00f3n de problemas, algo necesario despu\u00e9s de la crisis.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: campa\u00f1a anti-evasi\u00f3n &#8211; transantiago [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Campa\u00f1a del sistema de transporte de Santiago de Chile, Transantiago. El tema hace relaci\u00f3n a la organizaci\u00f3n de este sistema de transporte p\u00fablico que opera en el \u00e1rea metropolitana de Santiago. El proyecto comenz\u00f3 en 2005, en 2007 se realiz\u00f3 la transici\u00f3n definitiva al nuevo [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[268,263,25,28,36,10,11,3],"tags":[114,188],"class_list":["post-7056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-268","category-ano","category-chile","category-comunicacion-gobierno","category-de-gobierno","category-geo","category-temas","category-video","tag-michelle-bachelet","tag-movilidad"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/campana_anti_evasion_transantiago_thumb.png?fit=317%2C176&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-1PO","jetpack-related-posts":[{"id":8256,"url":"https:\/\/estrategica.com.co\/blog\/transantiago-ivan-zamorano\/","url_meta":{"origin":7056,"position":0},"title":"Transantiago Ivan Zamorano","author":"Juliana","date":"marzo 28, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Transantiago_con_Ivan_Zamorano.flv\" width=\"550\" height=\"\" description=\"Transantiago Ivan Zamorano\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Campa\u00f1a del sistema de transporte de Santiago de Chile, Transantiago. 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