{"id":7731,"date":"2009-03-29T20:19:41","date_gmt":"2009-03-29T20:19:41","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=7731"},"modified":"2015-03-13T15:42:59","modified_gmt":"2015-03-13T20:42:59","slug":"moviles-binner","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/moviles-binner\/","title":{"rendered":"Moviles &#8211; Binner"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:moviles - binner\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:moviles - binner\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Moviles_Spot_de_Hermes_Binner_Gobernador_de_Santa_Fe.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la Campa\u00f1a de Hermes Binner en las elecciones a Gobernador de La provincia de Santa Fe en 2007. Binner triunfo sobre el justicialista Rafael Bielsa y se convirti\u00f3 as\u00ed en el primer socialista que ocupa un cargo de este nivel en la historia de Argentina. La comunicaci\u00f3n de Binner estuvo marcada por lo social y por unos instrumentos dise\u00f1ados en forma sencilla y directa. El slogan era \u201cVienen Tiempos de Cambio\u201d y luego completaban con \u201cBuenos Tiempos\u201d. Binner encarnaba el cambio en todos los sentidos y as\u00ed supo comunicarlo en su campa\u00f1a. En el spot m\u00f3viles se vale de los recortes de papel con los que juegan los ni\u00f1os ara posicionar un mensaje sencillo y contundente de salud, educaci\u00f3n, trabajo y vivienda, enfatizando, casi po\u00e9ticamente que \u201cnunca pensaste que tantos sue\u00f1os pudieran caber en un solo voto\u201d. La grafica de su campa\u00f1a muestra cielos con nubes blancas y horizontes infinitos despejados y verdes, surcados por un camino. Los spot de seguridad, educaci\u00f3n y salud terminaban con un mensaje positivo, esperanzador y de futuro. Una campa\u00f1a limpia, en donde el mensaje de cambio y futuro se comunicaba por todo lado y con todos los instrumentos.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: moviles &#8211; binner [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la Campa\u00f1a de Hermes Binner en las elecciones a Gobernador de La provincia de Santa Fe en 2007. Binner triunfo sobre el justicialista Rafael Bielsa y se convirti\u00f3 as\u00ed en el primer socialista que ocupa un cargo de este nivel en la historia de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[24,59,34,10,11,3],"tags":[52,387],"class_list":["post-7731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-argentina","category-campana-uninominal","category-electoral","category-geo","category-temas","category-video","tag-elecciones-2007","tag-hermes-binner"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/moviles_spot_de_hermes_binner_gobernador_de_santa_fe_thumb.png?fit=345%2C245&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-20H","jetpack-related-posts":[{"id":7562,"url":"https:\/\/estrategica.com.co\/blog\/seguridad-educacion-salud-binner\/","url_meta":{"origin":7731,"position":0},"title":"Seguridad &#8211; Educaci\u00f3n &#8211; Salud &#8211; Binner","author":"Juliana","date":"marzo 29, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Hermes_Binner_Gobernador.flv\"\" width=\"550\" height=\"\" description=\"Seguridad - Educaci\u00f3n - Salud - Binner\" clickurl=\"\" clicktarget=\"\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Hermes Binner en las elecciones a Gobernador de La provincia de Santa Fe en 2007. Binner triunfo sobre el justicialista Rafael\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/hermes_binner_gobernador_campa_joven_thumb.png?fit=257%2C269&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7570,"url":"https:\/\/estrategica.com.co\/blog\/juventud-del-frente-progresista-binner\/","url_meta":{"origin":7731,"position":1},"title":"Juventud del Frente Progresista &#8211; Binner","author":"Juliana","date":"marzo 29, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Hermes_Binner_Gobernador_Campa_Joven.flv\" width=\"550\" height=\"\" description=\"Juventud del Frente Progresista - Binner\" clickurl=\"\" clicktarget=\"\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Hermes Binner en las elecciones a Gobernador de La provincia de Santa Fe en 2007. Binner triunfo sobre el justicialista Rafael Bielsa\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/hermes_binner_gobernador_campa_joven_thumb1.png?fit=257%2C269&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7036,"url":"https:\/\/estrategica.com.co\/blog\/biografia-bielsa\/","url_meta":{"origin":7731,"position":2},"title":"Biograf\u00eda &#8211; Bielsa","author":"Juliana","date":"marzo 25, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Bielsa_Gobernador_Biografia.flv\" width=\"550\" height=\"\" description=\"Biograf\u00eda - Bielsa\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a del Exministro de Relaciones Exteriores de Argentina, Rafael Bielsa, a la Gobernaci\u00f3n de la Provincia de Santa Fe por el Frente para la Victoria. Se\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/bielsa_gobernador_biografia_thumb.png?fit=334%2C228&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7965,"url":"https:\/\/estrategica.com.co\/blog\/cosechadoras-bielsa\/","url_meta":{"origin":7731,"position":3},"title":"Cosechadoras &#8211; Bielsa","author":"Juliana","date":"marzo 24, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Rafael_Bielsa_Gobernador_Cosechadoras.flv\" width=\"550\" height=\"\" description=\"Cosechadoras - Bielsa\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a del Exministro de Relaciones Exteriores de Argentina, Rafael Bielsa, a la Gobernaci\u00f3n de la Provincia de Santa Fe por el Frente para la Victoria. Se\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/rafael_bielsa_gobernador_cosechadoras_thumb.png?fit=295%2C222&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7969,"url":"https:\/\/estrategica.com.co\/blog\/muebles-bielsa\/","url_meta":{"origin":7731,"position":4},"title":"Muebles &#8211; Bielsa","author":"Juliana","date":"marzo 24, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Rafael_Bielsa_Gobernador_Muebles.flv\" width=\"550\" height=\"\" description=\"Muebles - Bielsa\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a del Exministro de Relaciones Exteriores de Argentina, Rafael Bielsa, a la Gobernaci\u00f3n de la Provincia de Santa Fe por el Frente para la Victoria. Se\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/rafael_bielsa_gobernador_muebles_thumb.png?fit=295%2C220&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7977,"url":"https:\/\/estrategica.com.co\/blog\/quesos-bielsa\/","url_meta":{"origin":7731,"position":5},"title":"Quesos &#8211; Bielsa","author":"Juliana","date":"marzo 24, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Rafael_Bielsa_Gobernador_Quesos.flv\" width=\"550\" height=\"\" description=\"Quesos - Bielsa\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a del Exministro de Relaciones Exteriores de Argentina, Rafael Bielsa, a la Gobernaci\u00f3n de la Provincia de Santa Fe por el Frente para la Victoria. Se\u2026","rel":"","context":"En \u00abArgentina\u00bb","block_context":{"text":"Argentina","link":"https:\/\/estrategica.com.co\/blog\/category\/geo\/america\/argentina\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/rafael_bielsa_gobernador_quesos_thumb.png?fit=304%2C212&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/7731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=7731"}],"version-history":[{"count":8,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/7731\/revisions"}],"predecessor-version":[{"id":47627,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/7731\/revisions\/47627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/7732"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=7731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=7731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=7731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}