{"id":7831,"date":"2009-03-23T12:50:10","date_gmt":"2009-03-23T12:50:10","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=7831"},"modified":"2015-03-18T11:01:59","modified_gmt":"2015-03-18T16:01:59","slug":"diseno-del-logotipo-obama08-parte-2","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/diseno-del-logotipo-obama08-parte-2\/","title":{"rendered":"Dise\u00f1o del Logotipo Obama08 &#8211; Parte 2"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:dise\u00f1o del logotipo obama08 - parte 2\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:dise\u00f1o del logotipo obama08 - parte 2\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Obama_08_Logo_Design_Part_2.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot en donde Sol Sender el l\u00edder del equipo creativo, del cual hac\u00edan parte tambi\u00e9n Andy Keene y Amanda Gentry, que dise\u00f1\u00f3 el logotipo para la campa\u00f1a presidencial de Barack Obama explica el proceso creativo, la estrategia y el marco de conceptualizaci\u00f3n y desarrollo del proyecto. El creativo tiene claro que en una campa\u00f1a pol\u00edtica la estrategia y el marketing son fundamentales, pues, se debe vender un intangible: un sue\u00f1o, una idea, una promesa, una visi\u00f3n de pa\u00eds. El dise\u00f1o del logo no fue una tarea sencilla ni r\u00e1pida. Requiri\u00f3 una evaluaci\u00f3n, planeaci\u00f3n, pruebas y retoques finales para transmitir un mensaje fuerte de cambio y esperanza. Dicho proceso, que fue absolutamente asombroso, ha sido documentado por los actores mismos. El spot que vemos, dividido en dos partes, es fascinante y desnuda el proceso creativo de una secuencia de comunicaci\u00f3n pol\u00edtica. Sol Sender explica minuciosamente c\u00f3mo se hizo el famoso logotipo de Obama. Sender era el director creativo de la agencia de dise\u00f1o Sender LLC cuando recibi\u00f3 el encargo del logo.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: dise\u00f1o del logotipo obama08 &#8211; parte 2 [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot en donde Sol Sender el l\u00edder del equipo creativo, del cual hac\u00edan parte tambi\u00e9n Andy Keene y Amanda Gentry, que dise\u00f1\u00f3 el logotipo para la campa\u00f1a presidencial de Barack Obama explica el proceso creativo, la estrategia y el marco de conceptualizaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,64,10,11,3],"tags":[120,93,121,341],"class_list":["post-7831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-estados-unidos","category-geo","category-temas","category-video","tag-barack-obama","tag-elecciones-2008","tag-partido-democrata","tag-sol-sender"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/obama_08_logo_design_part_2_thumb.png?fit=347%2C201&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-22j","jetpack-related-posts":[{"id":7826,"url":"https:\/\/estrategica.com.co\/blog\/diseno-del-logotipo-obama08-parte-1\/","url_meta":{"origin":7831,"position":0},"title":"Dise\u00f1o del Logotipo Obama08 &#8211; Parte 1","author":"Juliana","date":"marzo 23, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Obama_08_Logo_Design_Part_1.flv\" width=\"550\" height=\"\" description=\"Dise\u00f1o del Logotipo Obama08 - Parte 1\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot en donde Sol Sender el l\u00edder del equipo creativo, del cual hac\u00edan parte tambi\u00e9n Andy Keene y Amanda Gentry, que dise\u00f1\u00f3 el logotipo para\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/obama_08_logo_design_part_1_thumb.png?fit=284%2C201&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":17515,"url":"https:\/\/estrategica.com.co\/blog\/el-logotipo-de-campana-lacalle\/","url_meta":{"origin":7831,"position":1},"title":"El Logotipo de Campa\u00f1a &#8211; Lacalle","author":"Juliana","date":"octubre 11, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videosultimosconver\/Lacalle_Logo_laser_1989.flv\" width=\"550\" height=\"\" description=\"El Logotipo de Campa\u00f1a - Lacalle\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la campa\u00f1a de Lu\u00eds Alberto Lacalle a las elecciones presidenciales de 1989 a nombre de Frente Nacional. Lacalle logr\u00f3 hacer una campa\u00f1a cercana con\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/06\/lacalle_logo_laser_1989_thumb.png?fit=629%2C495&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":31435,"url":"https:\/\/estrategica.com.co\/blog\/weaskyeswecan\/","url_meta":{"origin":7831,"position":2},"title":"Preguntemos qu\u00e9 es lo que se puede &#8211; Partido Republicano","author":"Juliana","date":"diciembre 22, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20111213\/WeAskYesWeCan..flv\" width=\"550\" height=\"\" description=\"Preguntemos qu\u00e9 es lo que se puede - Partido Republicano\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Partido Republicano evidenciando lo que ellos consideran las vulnerabilidades de la aspiraci\u00f3n de Barack Obama de cara a las elecciones\u2026","rel":"","context":"En \u00ab2008\u00bb","block_context":{"text":"2008","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2008\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2011\/12\/WeAskYesWeCan._thumb.png?fit=484%2C361&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":31411,"url":"https:\/\/estrategica.com.co\/blog\/withoutpreconditions\/","url_meta":{"origin":7831,"position":3},"title":"Sin condiciones previas &#8211; Partido Republicano","author":"Juliana","date":"diciembre 21, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20111213\/WithoutPreconditions.flv\" width=\"550\" height=\"\" description=\"Sin condiciones previas - Partido Republicano \" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"false\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del Partido republicano en el a\u00f1o 2008 para atacar los planteamientos del candidato Barack Obama, y mostrando que no esta preparado para ser el\u2026","rel":"","context":"En \u00ab2008\u00bb","block_context":{"text":"2008","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2008\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2011\/12\/WithoutPreconditions_thumb.png?fit=789%2C584&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5295,"url":"https:\/\/estrategica.com.co\/blog\/quien-es-barack-obama-mccain\/","url_meta":{"origin":7831,"position":4},"title":"Qui\u00e9n es Barack Obama? &#8211; McCain","author":"Juliana","date":"abril 29, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/CONVERTIDOS_USA\/Folks.flv\" width=\"550\" height=\"\" description=\"Qui\u00e9n es Barack Obama? - McCain\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de John McCain en las elecciones de 2008. El candidato es un h\u00e9roe americano, anciano y vinculado a unos de los gobiernos m\u00e1s\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/folks_thumb.png?fit=314%2C232&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5539,"url":"https:\/\/estrategica.com.co\/blog\/joe-biden-critica-a-barack-obama\/","url_meta":{"origin":7831,"position":5},"title":"Joe Biden critica a Barack Obama","author":"Juliana","date":"marzo 18, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/CONVERTIDOS_USA\/Joe_Biden_On_Barack_Obama.flv\" width=\"550\" height=\"\" description=\"Joe Biden critica a Barack Obama\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de campa\u00f1a de John McCain en las elecciones de 2008. El candidato es un h\u00e9roe americano, anciano y vinculado a unos de los gobiernos m\u00e1s\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/7831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=7831"}],"version-history":[{"count":5,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/7831\/revisions"}],"predecessor-version":[{"id":48199,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/7831\/revisions\/48199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/7832"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=7831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=7831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=7831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}