{"id":8285,"date":"2009-03-26T18:04:27","date_gmt":"2009-03-26T18:04:27","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=8285"},"modified":"2015-03-17T10:04:46","modified_gmt":"2015-03-17T15:04:46","slug":"uh%c2%a1-ah%c2%a1-chavez-vencera-2","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/uh%c2%a1-ah%c2%a1-chavez-vencera-2\/","title":{"rendered":"!Uh\u00a1 !Ah\u00a1 Chavez Vencer\u00e1"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:\u00a1uh! \u00a1ah! venezuela ganar\u00e1\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:\u00a1uh! \u00a1ah! venezuela ganar\u00e1\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Uh_Ah_Chavez_Vencer.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot del SI para el referendo aprobatorio de la enmienda constitucional en Venezuela durante la consulta popular de 2009. El objetivo de la enmienda es la de eliminar la restricci\u00f3n que impide al pueblo elegir al Presidente de la Rep\u00fablica, a gobernadores, alcaldes y diputados (nacionales y regionales) cuantas veces sea posible si esa es la voluntad popular. La iniciativa fue presentada por la Asamblea Nacional y fue apoyada en su presentaci\u00f3n por millones de firmas de la ciudadan\u00eda. La campa\u00f1a se volvi\u00f3 un plebiscito a favor o en contra de Ch\u00e1vez. La campa\u00f1a del SI fue superior en su comunicaci\u00f3n y su grafica a la del NO. La campa\u00f1a d el SI le dec\u00eda al electorado que si la enmienda no pasaba perder\u00edan los beneficios sociales y econ\u00f3micos que el chavismo les entregaba. La campa\u00f1a del oficialismo es colorida, alegre, optimista y positiva. En una campa\u00f1a de esta naturaleza es m\u00e1s f\u00e1cil posicionar el SI al No. Ah\u00ed estaba\u00a0 el desaf\u00edo de la oposici\u00f3n.\u00a0 La campa\u00f1a del oficialismo estuvo bien dise\u00f1ada, bien visualizada y bien lograda. Estrat\u00e9gicamente se posicionaron algunos mensajes del chavismo: la universidad, Bol\u00edvar, el futuro y como las cosas se ven mejor. Todo en un entorno visual colorido en donde sobresale el SI con una puntuaci\u00f3n en forma de estrella.\u00a0\u00a0 Los carteles por el SI tienen como fondo las firmas de los electores y como detalle en la \u201cA\u201d de CHAVES, o en la \u201cO\u201d de VOTA, entre otros,\u00a0 aparece la gorrita que se ha vuelto distintiva en el chavismo.\u00a0 Estrat\u00e9gicamente estuvo mejor dise\u00f1ada la campa\u00f1a por el SI a la del NO. La una proyectaba optimismo, la otra pesimismo. La una esa un canto alegre, la otra sonaba a una confrontaci\u00f3n ciega. Los mensaje del SI fueron bien manejados y se tradujeron en el triunfo.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: \u00a1uh! \u00a1ah! venezuela ganar\u00e1 [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot del SI para el referendo aprobatorio de la enmienda constitucional en Venezuela durante la consulta popular de 2009. El objetivo de la enmienda es la de eliminar la restricci\u00f3n que impide al pueblo elegir al Presidente de la Rep\u00fablica, a gobernadores, alcaldes y diputados [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[275,34,10,11,61,3],"tags":[274,358,276],"class_list":["post-8285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulta-popular","category-electoral","category-geo","category-temas","category-venezuela","category-video","tag-elecciones-2009","tag-hugo-chavez","tag-referendo"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/uh_ah_chavez_vencer_thumb.png?fit=275%2C212&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-29D","jetpack-related-posts":[{"id":8291,"url":"https:\/\/estrategica.com.co\/blog\/uh%c2%a1-ah%c2%a1-chavez-vencera\/","url_meta":{"origin":8285,"position":0},"title":"!Uh\u00a1 !Ah\u00a1 Chavez Vencer\u00e1","author":"Juliana","date":"marzo 26, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/videos_varios_f\/Uh_Ah_Chavez_Vencer2.flv\" width=\"550\" height=\"\" description=\"\u00a1Uh! \u00a1Ah! Venezuela Ganar\u00e1\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot del SI para el referendo aprobatorio de la enmienda constitucional en Venezuela durante la consulta popular de 2009. 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